PR/etty Average
Episodes
CBK was the OG influencer
01 Apr 2026
Contributed by Lukas
TikTok searches for Carolyn Bessette Kennedy grew by 9,100% in a month, and the show about two people who died in 1999 is breaking streaming records i...
Bring back the hamburglar!
27 Mar 2026
Contributed by Lukas
The McDonald’s CEO ate a burger on camera and the internet turned it into the brand’s biggest PR day… ever. So naturally, Lucinda a...
Print is dying (again)… but PR isn’t.
16 Feb 2026
Contributed by Lukas
With the recent closure of Aussie media mainstays like T Australia, Cosmo Australia, and Business News Australia and the Beckham family fallout domina...
We need to apologise…
03 Dec 2025
Contributed by Lukas
Creators are burnt out, followers are ghosting, and the apps are in their “it’s not you, it’s me” era. In this episode, join L...
End of an era
13 Nov 2025
Contributed by Lukas
In this episode, we say a heartfelt goodbye to Lulu, our OG podcast queen, TikTok wizard, and the glue that’s held this mic’d-up circus to...
Alter egos, nepo babies...and the end of the polished PR era?
22 Oct 2025
Contributed by Lukas
KJ Apa’s wigged-out alter ego is dancing through the streets with fake teeth and a British accent, Anna Wintour has named her successor at Vogue...
Celebrity comebacks & TikTok drama
14 Oct 2025
Contributed by Lukas
Lucinda and Edwina sit down to unpack the latest in celebrity comebacks, TikTok drama, and social media chaos. From navigating public perception to re...
99% PR, 1% Gambling, with Luca Kante
09 Sep 2025
Contributed by Lukas
From posting gambling videos on a joke spam account to becoming a 250K-follower phenomenon, Luca Kante’s story is a masterclass in personal bran...
Rebranding therapy, with Meghan Gray
18 Aug 2025
Contributed by Lukas
Lucinda Bayly sits down with Meghan Gray, clinical psychologist and founder of GrayMind Psychology, to unpack the evolution of therapy — and how...
From newsrooms to newsfeeds, with Genevieve Brammall
23 Jul 2025
Contributed by Lukas
Lucinda Bayly is joined by Genevieve Brammall, the media strategist leading News Corp’s push to integrate influencers beyond traditional marketi...
All the internet girlies are pop stars now
07 Jul 2025
Contributed by Lukas
This week on PR/etty Average, we’re joined by our Social Media & Content Executive, Teagan, for her podcast debut. Soph kicks things of...
The new rules of media with Gemma Acton
23 Jun 2025
Contributed by Lukas
In this episode of PR/etty Average, Lucinda Bayly is joined by Gemma Acton, one of Australia's most respected media and finance voices, for a wide-ran...
Are all frogs gay?
09 Jun 2025
Contributed by Lukas
In this episode of PR/etty Average, Lucinda and Lulu kick things off with their new (and deeply intellectual) segment “Riddle Me This”, wh...
AFW vox pop: the roast session
29 May 2025
Contributed by Lukas
The PR/etty Average girls are back on the mics for another episode of absolute chaos. Lucinda and Lulu catch up on all the office goss (you know, the ...
From model to business mogul, with Taryn Williams
13 May 2025
Contributed by Lukas
Entrepreneur, tech trailblazer, and unapologetic rule-breaker, Taryn Williams, jumps on the mic with Courtney Frank to unpack the highs, lows, and har...
Building a luxury brand on TikTok, with Leah O'Connor
23 Apr 2025
Contributed by Lukas
Home care brand founder and content creator, Leah O’Connor, joins Lucinda Bayly for a refreshingly honest conversation about what happens w...
Lessons from a life in PR, with Meg Hutchinson
14 Apr 2025
Contributed by Lukas
PR leader and founder of MHPR, Meg Hutchinson, joins Lucinda Bayly for a candid conversation about what it really takes to build brands and a business...
April Fools campaigns: the audit no-one asked for
07 Apr 2025
Contributed by Lukas
Edwina and Lulu sit down to share their unfiltered takes on this year’s April Fools’ campaigns — the good, the bad, and the one...
Rebrands, PR stunts & a side of fries
18 Mar 2025
Contributed by Lukas
The PR/etty Average hosts are back, baby! Lucinda and Lulu are finally reunited in the studio, and if you think they won’t yap your ears of...
How I Survived Living in America
04 Mar 2025
Contributed by Lukas
Our BD Coordinator Lulu is back with a bang from her study abroad in the U.S.! Edwina sat down with Lulu to do a little Q and A on her time at The Uni...
The accidental publicist, with Genevieve Phelan
25 Feb 2025
Contributed by Lukas
Communications consultant and writer, Gen Phelan, never intended to become one of Australia’s most in-demand young lifestyle publicists, but tha...
$30K Podcasting Package GIVEAWAY with Clearshot and Bayly PR!
17 Feb 2025
Contributed by Lukas
Are you the next podcasting sensation just waiting for your big chance? Well, your big chance is HERE. Clearshot Digital are giving away a fully produ...
Some serious Super Bowl sussin'
10 Feb 2025
Contributed by Lukas
The Super Bowl isn’t just a game—it’s the ultimate PR and marketing showdown. Courts and Dwins break down the multi-million dollar m...
Finding your flavour, with Jacqui Toumbas
13 Jan 2025
Contributed by Lukas
In this episode, we chat with the incredible Jacqui Toumbas, about her evolution from running one of Brissy’s first viral venues, to now thrivin...
Genevieve Day on the business of influence & motherhood
17 Dec 2024
Contributed by Lukas
Get ready to dive deep into the ever-evolving world of influencer marketing with Genevieve Day, founder of Sydney-based agency Day MGMT, Next of Kin M...
What you won’t learn in uni about PR
02 Dec 2024
Contributed by Lukas
In this episode, we sit down with BPR’s very own PR Executive, Edwina, to unpack her journey from fresh-faced university intern to full-fledged publ...
Planes, fame and the blame game — a year of PR wins and woes.
26 Nov 2024
Contributed by Lukas
From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’...
Everyone is still jealous of the influencers.
01 Nov 2024
Contributed by Lukas
Lucinda & Edwina sit down for a chat about what is going on in world BPR, before breaking down a recent VOGUE x Archival study on ‘how Gen Z bro...
The importance of authenticity with Ginelle Dale
22 Oct 2024
Contributed by Lukas
HMUA and all round wellness queen, Ginelle Dale, joins Lucinda to chat about getting her start in the industry, the importance of authenticity on soci...
Just call me the f*ck up fixer
10 Oct 2024
Contributed by Lukas
Courtney chats with Sally Branson – crisis comms specialist and owner of boutique public affairs consultancy business, Sally Branson Consulting Gro...
We think Moo Deng might just be an industry plant…
04 Oct 2024
Contributed by Lukas
Lucinda is back on the podcast, teaming up with Courtney for a lively discussion about the phenomenon of Moo Deng. Why is everyone so captivated by he...
Not all celebrity beauty brands are created equal
17 Sep 2024
Contributed by Lukas
Meet our new PR Assistant, Sophie, who chats with Edwina about celebrity beauty brands – the one’s that flopped and the one’s that did not! Rare...
Can you ever come back from being cancelled?
28 Aug 2024
Contributed by Lukas
But seriously, can you? Courtney and Edwina chat cancel culture amongst celebs (including THAT press tour for It Ends With Us), plus why brands need t...
Interrogating our newest team member
05 Aug 2024
Contributed by Lukas
Lulu chats to our new Client Director, Courtney, about life at BPR, insults that she’s proud of, and what her parents think she actually does for ...
PR moves for Kamala Harris
31 Jul 2024
Contributed by Lukas
Lulu is leaving us for the land of the free (USA baby!), so we say goodbye to her (for now) and discuss PR moves the Presidential candidates are curre...
How to grow your business and make a difference in the world with Bruce Davidson
08 Jul 2024
Contributed by Lukas
Founder of Davidson and Chairman of Yalari, Bruce Davidson, joins the PR/etty Average podcast interviewed by his daughter, Lulu. He shares over 35 yea...
How to be shameless when growing a brand with Katie Martin
01 Jul 2024
Contributed by Lukas
Sweat trainer, Katie Martin, joins Lucinda for an interview on all things personal branding, business ownership and social media. Katie divulges how ...
King Charles and sleeping your way to the top
24 Jun 2024
Contributed by Lukas
It's not what you think, we promise. Today Lucinda and Lulu deep dive into social media strategies seen by Sam Kerr (Chelsea Football Club), Koala ...
Help, I opened a restaurant with Maddison Walker from Botellon
17 Jun 2024
Contributed by Lukas
BPR client and owner of Botellon, Maddison Walker, joins for the first client interview. Lulu and Maddison divulge her journey from attaining a nurs...
Ex besties and cheating revenge in the media
10 Jun 2024
Contributed by Lukas
Lulu and Edwina divulge into two case studies that are grabbing mega attention on the internet. Sports Illustrated has created this week's study of '...
Bumble Took a Tumble
28 May 2024
Contributed by Lukas
Lulu and Lucinda are overwhelmed by the world and catch up on how they feel about everything happening globally. They divulge two case studies: the v...
Meta Gala’s Flop Era
20 May 2024
Contributed by Lukas
Lulu and Edwina have their first episode together and share their most recent icks for each other. They also delve into the flop of the 2024 Met Gala,...
Are the celebrities going broke?
14 May 2024
Contributed by Lukas
Lucinda and Nicole (the Social Media Executive at BAYLY PR) deep-dive into BPR's work culture and all things social media. They also delve into a case...
How to get your start in fashion with National Fashion College founder, Bryce McIntosh
07 May 2024
Contributed by Lukas
PR/etty Average interview with Bryce McIntosh, founder and director of the National Fashion College. With over 15 years of PR industry experience, Bry...
What the eff is a listicle?
30 Apr 2024
Contributed by Lukas
Lucinda and Lulu retest their PR knowledge and also delve into an Aussie business navigating a potential public relations crisis from Coachella. See ...
Hairdressergate
23 Apr 2024
Contributed by Lukas
Lucinda and Lulu explain how they accidentally broke the internet with a seemingly harmless clip of Lulu getting her hair done on company time. They d...
PR is a sweaty job
09 Apr 2024
Contributed by Lukas
Edwina and Lucinda start off today’s episode with confession time and divulge the secrets that have been held onto for months. They also discuss the...
PR/etty Average - Lulu’s 1 Year Anniversary
02 Apr 2024
Contributed by Lukas
Today’s episode is dedicated to 1 year of Lulu at BAYLY PR. Buckle up as Lucinda and Lulu take you for a rewind of all things Lulu in the PR world, ...
PR/etty Average - Pilot Episode
21 Mar 2024
Contributed by Lukas
Introducing the PR/etty Average podcast with Lucinda and Lulu, two Public Relations and Social Media "experts" trying to impart their wisdom and BS t...