Price Power
Episodes
15: How to start with Signal Engineering w/ Shumel Lais
22 Apr 2026
Contributed by Lukas
Shumel Lais, co-founder of Day30 and founder of Appsumer (acquired by InMobi), explains why most subscription apps feed ad platforms the wrong goal, h...
14: Fix Activation Before Growth w/ Daphne Tideman
08 Apr 2026
Contributed by Lukas
Daphne Tideman, growth advisor and consultant for subscription apps, explains why most retention problems are actually activation problems, how to dis...
13: The Four Horsemen of Churn w/ Dan Layfield
25 Mar 2026
Contributed by Lukas
Dan Layfield, author of Subscription Index and former product lead at Codecademy and Uber Eats, explains why churn is the silent ceiling on subscripti...
12: Price Testing for Subscription Apps with Michal Parizek
12 Mar 2026
Contributed by Lukas
Michal Parizek, pricing and growth lead at Mojo, explains how to predict long-term revenue from short-term price test data, why Apple's automatic regi...
11: Lessons from a Founder: What Sasha Learned Launching a Mental Health App
25 Feb 2026
Contributed by Lukas
Sasha, founder of Anticipate (a mental health app), explains why she accepted an overly broad problem statement during validation, how she used Reforg...
10: Why the Weird Ad Wins: CEO of Ramdam on Finding UGC Champions | Xavier de Baillenx
11 Feb 2026
Contributed by Lukas
Xavier, CEO and co-founder of Ramdam, breaks down how subscription apps can scale creator ads on TikTok and Meta, why volume beats perfection in UGC t...
9: Frameworks for Meta's AI-driven advertising w/ Marcus Burke
28 Jan 2026
Contributed by Lukas
Marcus Burke, Meta Ads consultant, explains why blended CPA is misleading, how creative format determines your audience targeting, and what signal eng...
8: Shamanth Rao on Subscription Economics, Pricing, and Creative Strategy
13 Jan 2026
Contributed by Lukas
Shamanth Rao, founder of Rocketship HQ, explains why subscription economics fundamentally differ from free-to-play, why early ROAS signals are structu...
7: Ekaterina Gamsriegler: How to engineer growth. Again and again.
17 Dec 2025
Contributed by Lukas
- PricePowerPodcast.com- AI Pricing for your app: Botsi.comEkaterina Gamsriegler (ex-Mimo, Amplitude Product50’s Top Growth Product Leader) breaks d...
6: Lucas Moscon: Conversion Values, SKAN, Fingerprinting, MMPs, and Mobile Attribution
04 Dec 2025
Contributed by Lukas
Lucas Moscon, one of the most technically knowledgeable people in mobile attribution, breaks down how post-ATT measurement really works, why most mark...
5: Barbara Galiza: 5 Golden Rules for Conversion Events
18 Nov 2025
Contributed by Lukas
Barbara Galiza (HER, Microsoft, WeTransfer, Mollie) breaks down how subscription apps should structure conversion events, clean up broken tracking, an...
4: Jakub Chour: Building your App MarTech Stack
22 Oct 2025
Contributed by Lukas
Jakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an ...
3: Ashley Black: Google App Campaigns, Value-Based Bidding, and Signal Optimization
15 Oct 2025
Contributed by Lukas
Ashley Black, founder of Candid Consulting and former longtime Googler, breaks down how (and when) subscription apps should switch Google App Campaign...
2: Anthony Scarpaci: Designing Referral Programs That Actually Work (The RIGHTT Framework)
09 Oct 2025
Contributed by Lukas
Anthony Scarpaci, former Global VP of Growth at Acorns and senior leader at NerdWallet, Betterment, and Blue Apron, joins Jacob Rushfinn (CEO of Botsi...
1: Gabe Kwakyi: Creative Hits, Influencer Pipelines, and Scaling Meta
07 Oct 2025
Contributed by Lukas
Gabe Kwakyi, CEO of Lingvano and mobile growth leader, shares how creative hits powered Lingvano's paid acquisition, how he became CEO, and his testin...