Pricing College Podcast
Episodes
Episode #0028 - The biggest frustrations in the pricing community!
27 Jul 2020
Contributed by Lukas
In this episode of Pricing College we discuss some of the biggest frustrations in the pricing community. Whether it is people expecting far too much t...
Episode #0030 - The skills for a great pricing manager!
23 Jul 2020
Contributed by Lukas
In this episode of Pricing College Joanna and Aidan discuss what sort of skillset a great pricing manager or leader should have. Whilst not saying one...
Episode #0027 - Can pricing save a bad business model?
23 Jul 2020
Contributed by Lukas
In this episode of Pricing College - Aidan and Joanna discuss whether a pricing guru and a great pricing strategy can rescue a bad or outdated busines...
Episode #0026 - What is price elasticity?
21 Jul 2020
Contributed by Lukas
In this episode of Pricing College - we go back to University for Economics 101. If you increase prices - how much will volume fall? Is that something...
Episode #0025 - What is loss aversion in pricing?
21 Jul 2020
Contributed by Lukas
In this episode - we look at the concept of loss aversion. It is an old saying in gambling - that money lost hurts twice as much as the pleasure of mo...
Episode #0024 - Can a consumer products business go direct?
17 Jul 2020
Contributed by Lukas
In this episode - we look at whether a smaller consumer products business can say no to major supermarkets and retail chains and go direct. A move lik...
Episode #0023 - What can we learn from restaurant menu pricing?
15 Jul 2020
Contributed by Lukas
In this episode of Pricing College we celebrate getting back to restaurants and what tricks of the trade you can notice in restaurant menus. Whether i...
Episode #0022 - What is good better best pricing?
14 Jul 2020
Contributed by Lukas
In this episode of Pricing College - we discuss the segmentation strategy known as good, better, best. It is a simplified strategy that helps companie...
Episode #0021 - Why do some startups not worry about big losses?
10 Jul 2020
Contributed by Lukas
In this episode of Pricing College - Joanna asks whether making a loss is a viable pricing strategy for any business - and of course startups. Many fa...
Episode #0020 - How should you incentivise a sales team?
08 Jul 2020
Contributed by Lukas
In this episode of Pricing College - Aidan and Joanna discuss common ways to incentivise a sales team and why this can create issues if not not in a s...