Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
Episodes
The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin
26 Mar 2026
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance...
2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
30 Dec 2025
Contributed by Lukas
In this special year-end episode of Pricing Heroes, we revisit one of our most widely listened-to conversations of the year: our 2025 pricing predicti...
From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson
19 Nov 2025
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brow...
Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara
22 Oct 2025
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’...
Retail Pricing Under Scrutiny: Trust, Fairness, and the Future of Pricing with Barrie Carmel
24 Sep 2025
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experi...
The Foundations of Pricing Leadership: Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz
27 Aug 2025
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Lee Mackedanz, Founder and Managing Partner of Value Capture Consulting, and a veteran pricing execut...
AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI with Jayadeep Shitole
24 Jul 2025
Contributed by Lukas
How is AI transforming the way retailers price products and forecast demand? In this episode of Pricing Heroes, the leading retail pricing podcast, we...
Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman
24 Jun 2025
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former p...
The Beauty of Strategic Pricing: Inside flaconi’s Pricing Transformation with Corina Manea
20 May 2025
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Corina Manea, Vice President of Commercial at flaconi, Germany’s leading online beauty retailer. Co...
Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors
22 Apr 2025
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Per Sjöfors — also known as The Price Whisperer — and the founder and CEO of Sjöfors & Part...
Pricing & Merchandising Synergy: Driving Growth and Value Differentiation in Volatile Times with Josh Pollack
26 Mar 2025
Contributed by Lukas
In this episode of Pricing Heroes, we speak with Josh Pollack, President and Principal Consultant at Pollack Retail Solutions. Josh shares insights fr...
2025 Pricing Predictions: Insights from Industry Experts
30 Jan 2025
Contributed by Lukas
How will AI, inflation, and shifting market dynamics impact pricing in 2025?In this special episode of Pricing Heroes, we asked nine top pricing exper...
Data-Based Decision-Making in Retail & E-Commerce with Dr. Markus Husemann-Kopetzky
11 Dec 2024
Contributed by Lukas
In this episode of Pricing Heroes, we sit down with Dr. Markus Husemann-Kopetzky, founder and managing director of the Price Management Institute, a b...
Building Pricing Functions: Lessons from Startups to Multinational Brands with Sheetal Chavan
23 Oct 2024
Contributed by Lukas
In this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retai...
Decoding Pricing for Practitioners with Maciej Kraus and Alex Galkin
25 Sep 2024
Contributed by Lukas
In this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej...
Behavioral Economics and the Truth About Pricing with Melina Palmer
29 Aug 2024
Contributed by Lukas
In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy B...
Unlocking Pricing Power through Value-Based Strategies with Ayon Bhattacharyya
25 Jul 2024
Contributed by Lukas
Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech ...
The Future of Retail Pricing Powered by Al with Alex Galkin
28 May 2024
Contributed by Lukas
Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “F...
Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith
24 Apr 2024
Contributed by Lukas
Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats...
The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood
28 Mar 2024
Contributed by Lukas
Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet comp...
Monetizing and Pricing Sustainability with Stephan Liozu
29 Feb 2024
Contributed by Lukas
Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital...
Discover Your Perfect Pricing Model with Danilo Zatta
25 Jan 2024
Contributed by Lukas
Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times. For more than 20 years, Dan ...
Navigating Retail Transformation with Oliver Banks
09 Nov 2023
Contributed by Lukas
Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: ...
From Legacy to AI: Johan Karlsson's Journey as a Pricing Analyst in Retail
19 Jul 2023
Contributed by Lukas
Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson. Embark on a thrilling journey with Johan Karlsson as he reveals the secre...
Pricing Consultancy and Commercial Strategy Insights with Zen Ore
16 May 2023
Contributed by Lukas
Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers.Tap 'Play&ap...
Three Key FMCG Trends That Impact Pricing Right Now with James Tenser
29 Mar 2023
Contributed by Lukas
Our today's guest is James Tenser, Retail Tech Marketing Strategist, the President of VSN Media, and a Top 100 Retail Influencer for 2023 by Reth...
Change Management and Pricing Tactics with Stephan M. Liozu
09 Mar 2023
Contributed by Lukas
Our today's guest is Stephan M. Liozu.Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in indust...
The state of home retail amid rising inflation with Juan Diez Barrientos
06 Feb 2023
Contributed by Lukas
Our today’s guest is Juan Díez Barrientos - Pricing manager at one of the biggest Nordic home and furniture retailers based in Stockholm (one of th...
Emergency strategies to keep profit high in the inflation-shaken environment by Dr. Markus Husemann-Kopetzky
11 Oct 2022
Contributed by Lukas
Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytic...