What Separates Shelf Leaders from Shelf Learners

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On this episode of the Product Availability Podcast, we sit down with Daniel Corsten - Professor at IE Business School, author of Shelf Confidence, and one of the most influential voices behind ECR Retail Loss - whose research and collaboration initiatives have shaped how global retailers and CPGs think about On-Shelf Availability (OSA). Daniel breaks down ECR’s study with 55 retailers and what the data actually revealed about the current state of OSA - and why it remains one of the most under-managed, under-owned drivers of lost sales in retail. We also explore the gap between shelf leaders and shelf learners - and why that difference matters more than ever today.__Where to find Daniel Corsten:LinkedIn: https://www.linkedin.com/in/daniel-corsten-4117ba3/Website: https://www.ecrloss.com/team/daniel-corstenShelf Confidence Book: https://www.amazon.com/Shelf-Confidence-Practical-Out-Stocks-Availability/dp/1663238510__Where to find Jorge Risquez:LinkedIn: https://www.linkedin.com/in/jorge-risquez-3b355146/Website: www.bops.ai

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