ProductLed Podcast

Why Your Free Trial Isn’t Converting—and How to Fix It with PLG

16 Apr 2025

Audio

Description

In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion. We unpack what it takes to move beyond surface-level PLG and into a strategy that actually drives conversion, retention, and revenue. From onboarding mistakes to pricing psychology and team alignment, Wes brings a tactical, no-fluff approach to adopting PLG the right way. Key Takeaways: [00:03:19] Why most SaaS free trials fail with <1% conversion [00:06:31] Wes’s viral freemium product and the lesson on time-to-value [00:18:06] The 9 levers that drive a successful PLG motion [00:11:31] Why PLG isn’t just “slapping on” a free trial [00:21:02] How to fix retention issues before adding PLG [00:25:08] What to do when your product is high-priced ($5K–$10K) [00:26:40] When to bring in sales or support in a self-serve journey [00:38:00] The 5 signs your company is (or isn’t) ready for PLG [00:44:06] Early indicators your PLG motion is working Links: Carolyn Dilks LinkedIn Trevor Gibson LinkedIn Passetto Get the ProductLed Playbook here

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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ProductLed Podcast

Why Your Free Trial Isn’t Converting—and How to Fix It with PLG

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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