ProfitLed Podcast
Activity Overview
Episode publication activity over the past year
Episodes
S2E27 The 12 Most Shocking Surprises on Our Way to $1M ARR
25 Mar 2025
Contributed by Lukas
It took eWebinar 16 months to go from idea to product launch, then another 36 months to hit $1M ARR; this is the core theme of this season. That'...
S2E26 9 Most Important PLG Lessons Learned
11 Mar 2025
Contributed by Lukas
When Melissa cofounded eWebinar, she had no idea it was going to be “product-led”. Before becoming an entrepreneur, she had always been in B2B sal...
S2E25 What Lifestyle Business Means
25 Feb 2025
Contributed by Lukas
“This is fine as a lifestyle business.” Says every VC with a slight look of disdain after you pitch them your brilliant idea they don’t want to ...
S2E24 5 Pricing Decisions that Turned Out to be Costly Mistakes
11 Feb 2025
Contributed by Lukas
Should you “do right by your customers” at the expense of the company, your team, and your own wellbeing? Your answer might be “yes”, until y...
S2E23 Why We Stayed Away from Enterprise
28 Jan 2025
Contributed by Lukas
Most companies think the answer to more revenue is to sell enterprise, but they aren't aware of the massive hassle and costs that come with going...
S2E22 5 Wrong Hires that Ended Up Costing $450k
14 Jan 2025
Contributed by Lukas
Hiring is one of the biggest challenges every company faces. For bootstrapped startups, this challenge is even bigger as we have to compete against fu...
S2E21 When Our Startup Became a Real Business
10 Dec 2024
Contributed by Lukas
eWebinar was built in a silo for 18 months before the first person signed up for a trial. Melissa and her team had no idea if this business would beco...
S2E20 Social Selling and Personal Branding
26 Nov 2024
Contributed by Lukas
If you’ve been following Melissa on LinkedIn, you’ll know that she’s a frequent contributor on the platform, sharing lessons and stories from he...
S2E19 12 $0 Marketing Strategies
12 Nov 2024
Contributed by Lukas
Spending money on marketing is often not an option for bootstrapped startups, at least not enough to make a meaningful impact.Without an abundance of ...
S2E18 The Customer is NOT Always Right
29 Oct 2024
Contributed by Lukas
Companies like Amazon and Costco who pride themselves on customer service conditioned consumers (me and you) to think that customers are always right ...
S2E17 You Pay Peanuts, You Get Monkeys
15 Oct 2024
Contributed by Lukas
15 years ago, Dropbox spread like wildfire with their freemium product and that gave us the impression that free = more users. It deluded companies to...
S2E16 Our $130k Mistake in Affiliate Marketing
24 Sep 2024
Contributed by Lukas
If you have a great product and offer a commission for people to promote it, they’d happily do it and you’d just make money, right? Not so fast…...
S2E15 How We Decided on Our Roadmap
10 Sep 2024
Contributed by Lukas
Everyone says you need to measure everything so you can make data-driven decisions on your product. That's exactly the strategy eWebinar DID NOT ...
S2E14 10 Go-to-Market Strategies that Didn't Work
30 Jul 2024
Contributed by Lukas
Running a startup is a lot of throwing things against the wall to see what sticks (and what doesn't). The hard truth is, majority of things you d...
S2E13 Owning SEO When Marketing Agencies Suck
16 Jul 2024
Contributed by Lukas
In the last 13 years, Melissa has worked with over 10 marketing agencies/contractors to execute a content strategy. Most couldn't deliver on thei...
S2E12 Staying Super Duper Lean
25 Jun 2024
Contributed by Lukas
Melissa and Todd talks about how they stay super lead as a bootstrapped startup, how they decide what to and what not to spend money on, and how to ...
S2E11 Leveraging Customers to Sell Our Product
11 Jun 2024
Contributed by Lukas
Melissa and Todd talks about how (and why) they leveraged their best customers to sell and market eWebinar by using the language they used to describe...
S2E10 Importance of Founder-Led Sales
28 May 2024
Contributed by Lukas
Founder-led sales is the ONLY way to get your startup off the ground. If you can't sell your own product, how can you expect someone else to? On ...
S2E9 Product Launched, Now What?
14 May 2024
Contributed by Lukas
Launching eWebinar after 18 months was a huge milestone, but then what? On this episode, Melissa and Todd discuss what it was like to wake up from the...
S2E8 Launching Our MVP and Converting 85% of Trials
30 Apr 2024
Contributed by Lukas
Melissa and Todd dive into the thrilling and nerve-wracking experience of launching eWebinar's MVP. While many people see product launches ...
S2E7 Coming Up With Our Business Model and Price Point
09 Apr 2024
Contributed by Lukas
Melissa and Todd discuss how they established eWebinar's pricing model, focusing on aligning their business strategy with their lifestyle goals a...
S2E6 Going from Idea to Product Launch in 16 Months
26 Mar 2024
Contributed by Lukas
When Melissa first went to Todd with the idea of eWebinar, he wasn't immediately convinced the product was solving a much needed problem. She eng...
S2E5 Recruiting a Top 1% Cofounder and CTO
12 Mar 2024
Contributed by Lukas
David, eWebinar's CTO and Cofounder, floated around for 2 years as a fractional CTO before joining the company. Previous to that, he was the cofo...
S2E4 Building a Founding Team with Limited Resources
27 Feb 2024
Contributed by Lukas
Contrary to popular belief, you don't need to have a cofounder to start a company. But, that may work for or against you if you're a busines...
S2E3 Why Bootstrapping Over Venture Capital Funding
13 Feb 2024
Contributed by Lukas
People think bootstrapping is a financial decision, when it's really a lifestyle choice. Read that again.In this episode, Melissa talks about t...
S2E2 Picking 1 Idea Out of 1000
13 Feb 2024
Contributed by Lukas
Melissa founded eWebinar two months after her last startup (real estate SaaS software) was acquired. This episode is the origin story of eWebinar: how...
S2E1 Welcome to Our Journey to $1M at eWebinar
13 Feb 2024
Contributed by Lukas
Hey there! It's Melissa, and I'm the Cofounder and CEO of eWebinar. At the time of this recording, we’d just crossed $1m ARR, 36 months ...
S1E15 The Route to Wealth and Freedom Nobody Talks About | Lloyed Lobo, Traction
13 Jun 2023
Contributed by Lukas
In this last episode of Season One, Lloyed Lobo, Cofounder of Boast.AI and Traction shares:Why he took investment after bootstrapping to 8-figure ARRD...
S1E14 How Hiring Through Dev Shops Work | Thomas Vervik, SeniorDev
23 May 2023
Contributed by Lukas
In this episode, Thomas Vervik, Founder of seniordev.com shares:The benefits of working with dev shopsHow agencies recruit high quality talent and ret...
S1E13 How to Write Blogs that Actually Convert | Devesh Khanal, Grow and Convert
09 May 2023
Contributed by Lukas
In this episode, Devesh Khanal, Co-founder of growandconvert.com shares:Why most content sucksWhy vast marketing budget is spent on things with no ROI...
S1E12 What They Don't Tell You About Raising Venture Capital | Greg Head, Practical Founders
25 Apr 2023
Contributed by Lukas
In this episode, Greg Head, Founder at Practical Founders shares:What every founder should know before raising venture capitalThe roles VCs play in yo...
S1E11 Bootstrapping as a Non-Technical Solo Founder After a Failed VC Funded Startup | Amman Ahmed, MusicForPets
11 Apr 2023
Contributed by Lukas
In this episode, Amman Ahmed, Founder at MusicForPets shares:Why running a VC-backed startup turned Amman into a bootstrapperHow he came up with the i...
Office Hours | Troy Munson, 2x Bootstrapped Founder
28 Mar 2023
Contributed by Lukas
In this second ProfitLed Office Hours episode, Troy Munson, 2x bootstrapped founder and large enterprise sales rep connects with host, Melissa Kwan, t...
S1E10 Post Acquisition Learnings After 12 Years Bootstrapping | Gavin Hammar, StoryPrompt
14 Mar 2023
Contributed by Lukas
In this episode, Gavin Hammar, Founder at StoryPrompt shares:His most important learnings post acquisition after bootstrapping for 12 yearsWhat made h...
S1E9 Achieving Life/Work Balance Through Intentional Life Design | Justin Welsh
28 Feb 2023
Contributed by Lukas
In this episode, Justin Welsh shares:What living an intentional life means and how to define itThe mission that gets him out of bed every morningWhy i...
S1E8 Crafting Your Product Messaging with Your Best Customers | Aaron Krall, SaaS Growth Hacks
14 Feb 2023
Contributed by Lukas
In this episode, Aaron Krall, Founder at SaaS Growth Hacks shares:What SaaS founders are talking about most nowdaysThe psychology behind using your be...
S1E7 What are Software Patents and Do I Need Them?! | Alan Macek & Geoff Mowatt, DLA Piper
24 Jan 2023
Contributed by Lukas
In this episode, Alan Macek & Geoff Mowatt, Partners at the law firm, DLA Piper shares:What patents are (provisional, non-provisional, patent pend...
S1E6 What's Non-Dilutive Capital and How to Qualify | Miguel Fernandez, Capchase
10 Jan 2023
Contributed by Lukas
In this episode, Miguel Fernandez, Cofounder & CEO at Capchase shares:What it's really like running a venture backed unicornWhat non-dilutive...
Office Hours | Meaghan Burns, Dunyasi Ventures
29 Nov 2022
Contributed by Lukas
In this first ProfitLed Office Hours episode, Meaghan Burns from Dunyasi Ventures connects with host, Melissa Kwan, to discuss questions like:How are ...
S1E5 How to Successfully Transition from Agency to Product Company | Tehsin Bhayani, AirMason
15 Nov 2022
Contributed by Lukas
In this episode, Tehsin Bhayani, Founder & CEO of AirMason and Serind Labs shares:How he accidentally stumbled upon a great SaaS business by buyin...
S1E4 What It's Really Like Building a Venture Backed Startup | Zvi Band, Relatable
15 Nov 2022
Contributed by Lukas
In this episode, Zvi Band, Founder at Relatable shares:Why it's so hard to get off the venture train once you get onWhy funded startups need &quo...
S1E3 Why a Customer-Centric Sales Process is Your Competitive Advantage | Trevor Larson, Nectar
15 Nov 2022
Contributed by Lukas
In this episode, Trevor Larson, Cofounder and CEO at Nectar shares:The scrappy ways he got PerkNow off the ground and how that became NectarBenefits o...
S1E2 How to Consistently Earn Backlinks and Boost SEO Rankings | Farzad Rashidi, Respona
15 Nov 2022
Contributed by Lukas
In this episode, Farzad Rashidi, Lead Innovator at Respona shares:How to figure out whether SEO is the right acquisition channel for your businessThe ...
S1E1 Intro: Bootstrapping vs Venture Capital - Why Bootstrapping is Better | Melissa Kwan, eWebinar
08 Nov 2022
Contributed by Lukas
In this first ever episode, ProfitLed host, Melissa Kwan, shares her own story of bootstrapping, why she felt the need to start this podcast, and why ...