Prompted: Builder Stories

ABM Didn’t Fail. We Just Couldn’t Execute It Until AI. Nick Bennett - Ep 38

24 Feb 2026

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Account based marketing was never broken. Execution was.In this episode, Nick Bennett joins PROMPTED to unpack why focused ABM is finally working in 2026 and why AI is the real unlock. After years as an in house B2B marketer and now advising teams directly, Nick has seen firsthand what changed and what stayed the same.The LinkedIn post that drove this discussion - https://www.linkedin.com/posts/nickbennett1_after-working-with-35-b2b-brands-in-3-years-activity-7408892892209008641-mhbl/ We dig into why most teams failed at ABM, how AI helps validate ICPs instead of guessing, how buying groups and signals are identified earlier, and how personalization finally scales without turning into noise. Nick also shares real examples of AI powered workflows booking meetings today, where humans must stay in the loop, and where automation creates false confidence.If you have tried ABM before and walked away skeptical, or you are curious how AI actually fits into modern go to market execution, this episode is for you.👇 Topics coveredWhy ABM failed beforeWhat “focused ABM” really meansHow AI validates fit and disqualifies fasterAI powered personalization at scaleWhat should never be automatedWhere ABM and AI go next in 2026Connect with Nick Bennett - https://www.linkedin.com/in/nickbennett1/ Subscribe for more conversations on AI, GTM strategy, and real world execution.

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Prompted: Builder Stories

ABM Didn’t Fail. We Just Couldn’t Execute It Until AI. Nick Bennett - Ep 38

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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