Prompted: Builder Stories

GTM Orchestration Explained: The Bowtie Funnel and the Control Tower Model w/ Jomar Ebalida - Ep 37

10 Feb 2026

Audio

Description

AI agents are everywhere right now. But most go-to-market teams are experimenting without a clear sense of control, governance, or coordination.In this episode of Builder Stories, Kyle James sits down with Jomar Ebalida to unpack why go-to-market does not have an AI problem. It has an orchestration problem.Jomar introduces a powerful mental model built around the Bowtie Funnel, a looping view of the customer journey that connects marketing, sales, customer success, and expansion into one system. On top of that system, he explains the need for a control tower, a centralized way to see, manage, and guide AI agents across every stage of go-to-market, with humans always in the loop.We explore:Why buying AI tools first and figuring it out later is a backward approachHow the Bowtie Funnel becomes the map for orchestrating agents across the full customer journeyThe control tower mental model and why pilots only fly the plane 11 percent of the timeThe difference between basic workflow automation and reasoning-based agentsWhat “human-in-the-loop” really means and how reliability compounds over timeWhy the GTM Orchestrator role is emerging as the next evolution beyond RevOpsThis conversation is for anyone experimenting with AI in marketing, sales, or customer success who feels like things are moving fast, but not always in the right direction. If you want a clearer way to think about AI, governance, and scale without losing trust or quality, this episode gives you a new map.Learn More and Connect with JomarConnect with Jomar on LinkedIn: https://www.linkedin.com/in/jomarebalida/Learn more about Bowtie Funnel: https://bowtiefunnel.com/

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Prompted: Builder Stories

GTM Orchestration Explained: The Bowtie Funnel and the Control Tower Model w/ Jomar Ebalida - Ep 37

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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