Proof to Product
Episodes
180 | Exhibiting as an Emerging Artist with Jean Marie Sanchez, Little Feet's Opus
17 Nov 2020
Contributed by Lukas
Hey friends! I'm really excited for you to listen in on today's episode with Jean Marie Sanchez of Little Feet's Opus. The story behind Jean's product...
179 | How to Host an Instagram Giveaway with Becca Stevens & Alison Tsang
10 Nov 2020
Contributed by Lukas
Hey friends! If you've considered joining the Proof to Product LABS community then you'll enjoy today's episode. It's a really fun sneak peek of what ...
178 | 7 Ways to Enhance Your Customer Journey with Katie Hunt
03 Nov 2020
Contributed by Lukas
Hey friends! Today's episode is focused on 7 ways you can enhance your customer journey. Oftentimes we're so focused on capturing the sale and everyth...
177 | Covid Check-in with a Brick & Mortar Shop Owner with Biff Ulm, MN Nice Enough
27 Oct 2020
Contributed by Lukas
Hey friends! Today's guest is a familiar voice on the podcast. This conversation was with none other than Biff Ulm of MN Nice Enough and retail shop Z...
176 | Stop Relying on Social Media to Pitch Your Products with Mei Pak, Creative Hive Co
20 Oct 2020
Contributed by Lukas
Hey friends! I am super excited for you to listen in on today's conversation with Mei Pak, founder of Creative Hive Co. and Tiny Hands. She's been run...
175 | Feeling Fragmented with Katie Hunt
13 Oct 2020
Contributed by Lukas
I know 2020 hasn't been an easy year for any of us so I wanted to share a quick episode with you today about feeling fragmented. This was a vulner...
174 | What are 3PLs or Fulfillment Centers with Allen Befort, Givington's
06 Oct 2020
Contributed by Lukas
Fulfillment has been a hot topic in our Proof to Product communities lately so I wanted to bring on a special guest to chat about how fulfillment work...
173 | Creating Social Change Through Products & Intentional Business Practices with Betsy Garcia, Bloomwolf Studio
29 Sep 2020
Contributed by Lukas
Hey friends! I am really excited for you to listen in to today's episode with Betsy Garcia of Bloomwolf Studio. Betsy was on her way to medical scho...
172 | Faire Summer Market Recap with Katie Hunt
22 Sep 2020
Contributed by Lukas
Hey friends! Today I want to chat with you about the recent Faire Summer market and share both insights and concerns after leading hundreds of people ...
171 | How to Take Professional Product Photos with Your Smart Phone with Chaitra Radhakrishna, PinkPot Studio
15 Sep 2020
Contributed by Lukas
Hey friends! With the world being such a visual place, more and more of our customers are relying on product photography to tell them a story. We only...
170 | Running a Business Remotely with Christine Herrin, Everyday Explorers Co.
08 Sep 2020
Contributed by Lukas
Hey friends! Ever considered what it might be like to run a business remotely? Or even in a completely different country? That's exactly what today's ...
169 | Strengthening Our Customer Experience with Jordan Kentris, A Good Day
01 Sep 2020
Contributed by Lukas
Hey friends! Have you ever considered what it might be like to marry your interests and passions within your business? In this episode, I brought on J...
168 | Reframing a 'No' Into a 'Not Right Now' with Tiffany McGraw, Paper Rehab
25 Aug 2020
Contributed by Lukas
Hey friends! It's no secret that putting yourself out there can be a huge hurdle for many entrepreneurs. In today's episode, I was joined by Paper Cam...
167 | Marketing for Virtual Tradeshows with Katie Hunt
18 Aug 2020
Contributed by Lukas
Hey friends! As more and more of you are dipping your toes into the world of virtual tradeshows I've been receiving questions on how to build out stra...
166 | Connecting with Customers with Kate Murray, Quick Brown Fox Letterpress
11 Aug 2020
Contributed by Lukas
Hey friends! As we all continue to navigate through this pandemic it's important that you continue to connect with your customers and build strong rel...
165 | Gaining Focus and Overcoming Limiting Beliefs with Jessica Eley
04 Aug 2020
Contributed by Lukas
Hey friends! Does being an entrepreneur ever make you feel overwhelmed? Maybe you're having tons of business success and checking things off of your t...
164 | Building a Multi-Faceted Creative Business with Amber Kemp-Gerstel, Damask Love
28 Jul 2020
Contributed by Lukas
Hey friends! Have you ever wondered what it might be like to turn your hobby into a business? That's exactly what today's guest, Amber Kemp-Gerstel di...
163 | Coaching with Katie Hunt: Which Revenue Stream Should I Focus On?
21 Jul 2020
Contributed by Lukas
Hey friends! I know right now has been a very confusing time for so many of us... I actually brought on Meg Sutton today for a hot seat episode to rea...
162 | Pinterest Strategies with Diana Keeler, A+ Pins
14 Jul 2020
Contributed by Lukas
Hey friends! Does Pinterest sometimes feel like just another social media platform you have to keep up with? I'm here to tell you this: it's so much m...
161 | Optimizing Our Website with Jessica Freeman, Jess Creatives
07 Jul 2020
Contributed by Lukas
Hey friends! Did you know that when someone lands on your website you only have 5 seconds to capture their attention? That's not a lot of time, so I w...
160 | Creating Sister Brands with Stephanie Clarke, Dahlia Press & Chloe Clarke Paper
30 Jun 2020
Contributed by Lukas
Splitting your company into two sister brands is not for everyone. However, it could be an option for you if you are finding yourself with very differ...
159 | How & When to Discontinue Product with Katie Hunt
23 Jun 2020
Contributed by Lukas
We spend years growing our product lines, working hard to add more SKUs and expanding into new product categories. But at what point is it too much? H...
158 | Creating Workflows for Her Business with Stephanie Harvey, exit343design
16 Jun 2020
Contributed by Lukas
Slow and steady growth is how strong businesses are built. This is something that I strongly believe and is exactly what today's guest, Stephanie Harv...
From the Archives | Why you can't rely solely on social media for sales with Nicole Walters, The Monetized Life
11 Jun 2020
Contributed by Lukas
This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes. Have you ever come home fr...
From the Archives | Shifting the maker mindset with Genesis Duncan, Graphic Anthology
10 Jun 2020
Contributed by Lukas
This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes. When we first start our bu...
From the Archives | The long game of licensing & surface pattern design with Jeanetta Gonzales
09 Jun 2020
Contributed by Lukas
This week, we are amplifying the voices of black artists and business leaders by re-running three of our previous episodes. Today we have a great epis...
157 | How Do I Pay Myself As A Business Owner with Katie Hunt
26 May 2020
Contributed by Lukas
Hey friends! Are you making sure to pay yourself for your work? There's often a big misconception that only new business owners struggle with how to p...
156 | Successful Hiring Strategies with Natalie Gingrich, The Ops Authority
19 May 2020
Contributed by Lukas
Hey friends! Are you ready to get back time in your business to work on the projects and tasks that you really love? The ones that will help you to mo...
155 | Using a Fulfillment Warehouse with Jomana Siddiqui, Pences Design Studio
12 May 2020
Contributed by Lukas
How amazing does it sound to have someone else take over your packing and shipping needs? Think about it… How many hours a day (or even a week) coul...
Special Edition | Taking our Business Temperature with Katie Hunt & Kristen Ley
07 May 2020
Contributed by Lukas
Earlier this week, my friend Kristen Ley of Thimblepress and KristenLey.com and I hosted a free webinar where we talked about taking our business temp...
154 | Writing Copy That Converts with Prerna Malik, Content Bistro
05 May 2020
Contributed by Lukas
Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you'll enjoy today's episode. I had a c...
153 | Coaching with Katie Hunt: How to Set Financial Goals for Your Business
28 Apr 2020
Contributed by Lukas
Hey friends! You might know that you need to set financial goals for your business. But maybe you feel like you have absolutely no idea where to start...
152 | Chasing the Bright Side with Jess Ekstrom, Headbands of Hope
21 Apr 2020
Contributed by Lukas
Hey friends! With the current state of our world, I thought it'd be great to bring someone on the podcast who radiates optimism and confidence. In thi...
151 | Proactively innovating through tough times
14 Apr 2020
Contributed by Lukas
Last week I shared how I'm getting back to basics and what I'm focusing on in my business right now. And, today I'm bringing some of my mastermind ...
150 | Getting Back to Basics
07 Apr 2020
Contributed by Lukas
Hey friends! As much of the world is currently in isolation and practicing social distancing, I wanted to encourage you. I hope this episode will help...
Special Edition | CARES Act Resources for Small Businesses
04 Apr 2020
Contributed by Lukas
I sat down with my financial planner, Mary Beth Storjohann today to talk about financial relief and resources for small businesses available through t...
149 | Let's encourage one another with Katie Hunt & Friends
31 Mar 2020
Contributed by Lukas
Kristen Ley recently asked me and our peer mastermind group to come together for a free webinar to support & encourage other small business owners. ...
Special Edition | Greetabl Rolls Out Platform Partner Program
26 Mar 2020
Contributed by Lukas
I was on the phone with Zoe Scharf of Greetabl this morning and we decided to hit record on our conversation. As you may remember, Zoe is one of our...
148 | Coaching with Katie Hunt: Expanding Into New Product Categories
24 Mar 2020
Contributed by Lukas
Hey friends! Has the thought of expanding into new product categories crossed your mind lately? You aren't alone! In fact, today I had on a Paper Camp...
147 | Expanding Products Enhanced Her Brand with Rebecca Townsend, Seaside Designs
17 Mar 2020
Contributed by Lukas
Have you ever considered how building a strong brand can make you stand out and ultimately help your business stand the test of time? Today's guest is...
We're worried too. Tips for preparing your small business for a crisis.
13 Mar 2020
Contributed by Lukas
Hi Friends — I know that things in the world feel heavy and uncertain right now, so I wanted to share some important reminders and tips: This won't...
146 | Leveraging point of sale systems in a brick & mortar with Biff Ulm, MN Nice Enough
10 Mar 2020
Contributed by Lukas
Hey friends, have you ever considered how you could leverage point of sale systems for trend tracking and buying decisions? Biff Ulm, founder of MN Ni...
145 | Transitioning From Etsy to Your Own Website With Rebecca Inkrote, Bex Marie
03 Mar 2020
Contributed by Lukas
Today's guest Rebecca Inkrote has a fantastic story that I can't wait to share with you guys. She gives her insight on the best ways to transition fro...
144 | Coaching with Katie Hunt: When should I launch to wholesale?
25 Feb 2020
Contributed by Lukas
Hey friends! We're going to be switching things up a little for today's episode. I've decided that once a month we'll be airing a live coaching sessio...
Special Edition | NY Now & NSS 2020 (Part 2)
20 Feb 2020
Contributed by Lukas
Part 1: Last week I took a whirlwind trip to New York to visit with more than 40 of our Paper Camp alumni who were exhibiting at NY Now and the Nation...
Special Edition | NY Now & NSS 2020 (Part 1)
18 Feb 2020
Contributed by Lukas
Part 1: Last week I took a whirlwind trip to New York to visit with more than 40 of our Paper Camp alumni who were exhibiting at NY Now and the Nation...
143 | Bootstrapping Success with Cecily Moore, The Paper Curator
11 Feb 2020
Contributed by Lukas
For Cecily Moore, her business, The Paper Curator, started as a blog and over time, transitioned into a product based business. She first began her jo...
142 | The Hourly Rate of Exhibiting at a Trade Show with Katie Hunt
04 Feb 2020
Contributed by Lukas
Hey friends, when you're building your wholesale business there's no doubt that you'll be headed to trade shows to get your product out there and in f...
141 | Bookkeeping Strategies with Greg Higdon, Grow the Books
28 Jan 2020
Contributed by Lukas
Does the thought of bookkeeping make you feel uneasy? I know that for so many creatives, knowing your numbers and doing your bookkeeping can feel a bi...
140 | Adding products to a service based business with Robin Long, The Balanced Life
21 Jan 2020
Contributed by Lukas
Today we're so happy to have Robin Long on for Episode 141 of Proof to Product. Robin is the founder of The Balanced Life, a website that provides q...
From the Archives | Special Edition | NSS / NY Now 2019 - Part 1
16 Jan 2020
Contributed by Lukas
Hey Friends! Winter show season is kicking off so we thought we would re-run this episode from last year. We have alumni going to Atlanta, Japan, Las ...
139 | Letting go of sales reps, employees & downsizing her product line with Kristen Ley, Thimblepress
07 Jan 2020
Contributed by Lukas
Happy 2020 friends! For our first episode back in the New Year, my friend Kristen Ley of Thimblepress is back on the show. Kristen was first featured ...
2019 Look Back & Look Forward with Katie Hunt
20 Dec 2019
Contributed by Lukas
As we head into the holidays, I want to take a moment to reflect back on 2019 and look forward to what's in store for 2020. I encourage you to do the ...
138 | Shifting the maker mindset with Genesis Duncan, Graphic Anthology
17 Dec 2019
Contributed by Lukas
When we first start our businesses, more often than not, we don't have the big picture idea of what our brand or business will look like down the road...
137 | How I juggle day to day work & family life with Katie Hunt
12 Dec 2019
Contributed by Lukas
Hey Friends, in episode 136 I walked you through how I do my annual strategic planning for the business. I got into the weeds sharing what reports ...
136 | How I do my annual strategy planning with Katie Hunt
10 Dec 2019
Contributed by Lukas
Hey friends, I have been getting a lot of requests from people curious about how I map out my annual plan for the business, and how I work my family s...
135 | The economics of selling products with Michelle Loretta, Sage Wedding Pros
03 Dec 2019
Contributed by Lukas
Remember your high-school economics class? Okay good, because today's episode is going to be nothing like that. Today we're making numbers, margins, p...
From the Archives | Prioritizing profitable projects with Kelly Parker Smith, The Homebody Society
28 Nov 2019
Contributed by Lukas
Happy almost-Thanksgiving Proof to Product Friends! This week we're taking a break to spend time with loved ones and we hope you are all able to do th...
From the Archives | Why you can't rely solely on social media for sales with Nicole Walters, The Monetized Life
27 Nov 2019
Contributed by Lukas
Happy almost-Thanksgiving Proof to Product Friends! This week we're taking a break to spend time with loved ones and we hope you are all able to do th...
From the Archives | Reinventing the letter board market with Johnny & Joanna Galbraith, Letterfolk
26 Nov 2019
Contributed by Lukas
Happy almost-Thanksgiving Proof to Product Friends! This week we're taking a break to spend time with loved ones and we hope you are all able to do th...
134 | How to pitch yourself to podcasts with Caroline Hull & Brittney Lynn (Part 2)
21 Nov 2019
Contributed by Lukas
Okay, so did you catch Episode 133 (Part One) with Caroline Hull and Brittney Lynn on Tuesday? We talked about the dos and don'ts of pitching and pod...
133 | How to pitch yourself to podcasts with Caroline Hull & Brittney Lynn (Part 1)
19 Nov 2019
Contributed by Lukas
I am really excited about our topic and guests for this week because two of my team members, Caroline Hull and Brittney Lynn, are joining me for two s...
132 I Creating great photos & social media content with Alisha Cohen of LISH Creative
12 Nov 2019
Contributed by Lukas
Today we're lucky to have Alisha Cohen on Episode 132 of Proof to Product. Alisha is the founder and creative director of LISH Creative, a content age...
131 | Deciding what to delegate with Katie Hunt
05 Nov 2019
Contributed by Lukas
Hey friends, it's just you and me today on a special mini episode of Proof to Product! This week, I want to talk to you about delegating. There comes ...
130 | Balancing a Brick & Mortar Shop and Wholesale Line with Meg Sutton of Belle & Union
31 Oct 2019
Contributed by Lukas
Are you ready for round two? Because we are! This is the second of two special episodes this week, featuring Paper Camp alumni who are taking us behin...
129 | Owning 2 brick & mortar shops and wholesale business with Katie Wilson, Crush, Touch & The Good Twin
29 Oct 2019
Contributed by Lukas
This week on Proof to Product we're bringing you not just one, but TWO episodes with two special Paper Camp Alumni who are sharing what it's like to r...
128 | Utilizing an Ambassador Program with Danielle Nagel, Dazey LA
22 Oct 2019
Contributed by Lukas
Being a product based business owner takes a lot of creativity on all fronts- in your designs, in operations, your marketing and how your reach people...
127 | How I moved our team's emails & drive files to a new domain in under an hour with Katie Hunt
15 Oct 2019
Contributed by Lukas
If you were following our rebrand earlier this year, you probably remember that there were two technical pieces that really scared me as we were rolli...
126 I Knowing you're enough with Kelly Higdon of Calibrate Your Year
08 Oct 2019
Contributed by Lukas
A few weeks ago I posted a poll on Instagram asking how many people out there were also feeling pulled in too many directions. More than 50 responses ...
125 | Moving from wholesale to licensing with Erin McManness of Paper Raven Co.
01 Oct 2019
Contributed by Lukas
As product-based business owners and entrepreneurs, so many of us are under constant pressure to juggle the design and operations sides of our busines...
124 | How do I know if a store is a good fit for my products with Katie Hunt
26 Sep 2019
Contributed by Lukas
You've likely heard me say this here on the Proof to Product podcast and in our emails, but I'm a firm believer that relationships are they key to run...
123 | Packaging Your Products without breaking the bank with Katie Hunt
25 Sep 2019
Contributed by Lukas
Can we talk about product packaging for a minute? You want your products to look unique and stand out from the crowd, but you don't have to break the ...
122 | Four key take-aways from Paper Camp
24 Sep 2019
Contributed by Lukas
I'm recording this on a Sunday evening, just two short days after I finished hosting our 16th Paper Camp conference and I'm just now getting a chance ...
121 | The Joy of Missing Out with Tonya Dalton
17 Sep 2019
Contributed by Lukas
Do you ever sit down at the end of a long day of work, after checking box after box off your to-do list and still think, wow, I have so many more thin...
120 | Managing a wholesale & retail e-commerce shop with Kaitlin Fontenot, Kait Studio
10 Sep 2019
Contributed by Lukas
On the Proof to Product Podcast we cover so many topics, from marketing and operations to tradeshows and product launches, but today I'm super excited...
119 | Sustainable sourcing in fashion with Kelly Shanahan, The Ziran
03 Sep 2019
Contributed by Lukas
Behind every great business is an even better story. Kelly Wang Shanahan, creative director and founder of the Ziran fashion design company has just t...
118 | NY Now & National Stationery Show Summer Recap with Katie Hunt
27 Aug 2019
Contributed by Lukas
This past week I traveled from Los Angeles to New York for two trade shows — the National Stationery Show and New York Now. We had just over 35 alum...
117 | How to Time Your New Product Releases with Katie Hunt
20 Aug 2019
Contributed by Lukas
Creating new products and tinkering with new design ideas is why most of us went into business. It's the draw of the creative process. We love to brai...
116 | How to know if you're ready for an Integrator with Kristin Kaplan
13 Aug 2019
Contributed by Lukas
As entrepreneurs and product-based business owners, there comes a time for all of us when we have to make the decision to pivot. The pivot period can ...
115 | Scaling a handmade jewelry business with Dani Paquin of Agapantha
06 Aug 2019
Contributed by Lukas
We've heard a lot of fun origin stories on the Proof to Product Podcast, but today's episode with Dani Paquin, founder of the jewelry company Agapanth...
114 | E-Commerce Strategies & Abandoned Cart Emails with Arianne Foulks, Aeolidia
30 Jul 2019
Contributed by Lukas
Has being an entrepreneur and your own boss helped unlock new skills or uncover new parts of your personality? It definitely has for Arianne Foulks, f...
113 | Why you can't rely solely on social media for sales with Nicole Walters, The Monetized Life
23 Jul 2019
Contributed by Lukas
Have you ever come home from a long day at your corporate job and realized like, "Okay, so my job is feeding my family, but definitely not my soul." W...
112 | Scaling a Subscription Based Business with Samantha Barnes of Raddish
16 Jul 2019
Contributed by Lukas
Hey friends, have you heard of Raddish? It's a super cool monthly cooking club that empowers kids to build confidence in the kitchen and beyond. Today...
111 | Realizing You Don't Want an Empire with Kiwi Schloffel, Craft Boner
09 Jul 2019
Contributed by Lukas
On today's episode of Proof to Product I'm sitting down with a gal I greatly admire, who I have had the pleasure of working with for a few years now t...
5 tips when applying for scholarships with Katie Hunt
05 Jul 2019
Contributed by Lukas
Welcome! If you're listening today that means you're likely interested in applying for our Paper Camp scholarship! Giving back is one of our core valu...
110 | Business partnerships with Minna Khounlo-Sithep & Jacqueline Snyder, The Product Boss
02 Jul 2019
Contributed by Lukas
So many of us are solopreneurs, but have you ever met another small business bad-ass and totally clicked? That's what happened for today's guests, Min...
109 | Discontinuing an entire product line & starting over with Alicia Heater, Slightly Stationery
25 Jun 2019
Contributed by Lukas
Do you remember when you first started your business? How about your first card? Do you ever go back and look at work you were doing in those early st...
108 | Shifting our definition of success with Ginger Lyons, Buffalo Girls Salvage
18 Jun 2019
Contributed by Lukas
Hey friends, welcome back to Proof to Product! Today's guest is Ginger Lyons, a serial entrepreneur who believes positive attitude, abundance mindset,...
107 | The long game of licensing & surface pattern design with Jeanetta Gonzales
11 Jun 2019
Contributed by Lukas
Welcome back to Proof to Product, all you small business hustlers, and creative entrepreneurs! Today we have a great episode in store for you with gue...
106 | Product diversification and scaling wholesale with Alex Gagne of Chez Gagne
04 Jun 2019
Contributed by Lukas
Today on Proof to Product we're welcoming Paper Camp Alum, and founder of Chez Gagne, Alex Gagne! Alex attended our Paper Camp Conference back in Febr...
How I swapped my Instagram handles with Katie Hunt
31 May 2019
Contributed by Lukas
Katie Hunt walks us through how she swapped her Instagram handles during the Proof To Product rebrand and shares three lessons she learned in the proc...
105 | Digital marketing strategies for product businesses with Allie Morris Nute, Verb House Creative
28 May 2019
Contributed by Lukas
Our guest today is Allie Nute, the creative lady behind Verb House Creative. Allie provides content creation, digital marketing management and consult...
104 | Turning a hobby business into a thriving retail shop with Audrey Woollen, Urbanic
21 May 2019
Contributed by Lukas
Hey Friends, have you had the chance to visit the famous Abbot Kinney Boulevard in Los Angeles? This mile long street located in Southern Venice is ho...
103 | Marketing our Rebrand with Katie Hunt, Proof to Product
16 May 2019
Contributed by Lukas
This is Part 3 of our three-part series exploring Proof to Product's exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull ...
102 | Logistics of Our Rebrand with Katie Hunt, Proof to Product
15 May 2019
Contributed by Lukas
Welcome to Part 2 of a three-part series exploring Proof to Product's exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull...
101 | Why I Rebranded to Proof to Product with Katie Hunt
14 May 2019
Contributed by Lukas
Hey Friends, it's so good to be back! Did you catch yesterday's announcement? We have BIG news! Tradeshow Bootcamp is now Proof to Product, and we've ...
Katie Hunt | Spring Break + Big News Coming!
23 Apr 2019
Contributed by Lukas
Over the next few weeks, the podcast will be taking a Spring Break. No, we won't be lounging on the beach, or having cocktails by a pool. Altho...
100 | Special Edition | Proof to Product's 100th Episode
16 Apr 2019
Contributed by Lukas
Hey friends, can you believe it?! This is Proof to Product's 100th Episode! It's been amazing to watch this podcast, which began as a creative way to ...
099 | Emily Asher, Emily Rose Ink on shifting her focus to custom wedding work and creating a better client experience
09 Apr 2019
Contributed by Lukas
Today on the 99th Episode of Proof to Product I'm joined by our friend and Tradeshow Bootcamp alumni, Emily Asher. Emily is an artist, calligrapher an...
098 | Lindsey Morando, Hello Bar on how to simplify your marketing
02 Apr 2019
Contributed by Lukas
Lately, I've had lots of feedback and questions from our audience regarding the struggles of marketing strategy. It can be so hard to know where to di...