PSM: Professional Services Marketing

Rerun: Why Joy is a Leadership Strategy, Not a Soft Skill feat. Nicole Van Valen

13 Mar 2026

Contributed by Lukas

In an industry built on deadlines, pursuits, and constant pressure, resilience is often framed as grit and endurance. But what if that mindset is actu...

AMA: Getting Seller-Doers to Buy In Without Overstepping feat. Rachel Charlton

27 Feb 2026

Contributed by Lukas

This episode is an Ask Me Anything with Rachel Charlton of Sticky Communications, and the questions go straight to the stuff AEC marketers deal with i...

Tell Me More: Empathy, Headlines, and the Stories Firms Choose

13 Feb 2026

Contributed by Lukas

When the world feels heavy, polished stories stop working. The ones that land are the honest ones — the ones that start with trouble.   In this epi...

RERUN: Where Strategy Meets Action feat. James Hatch

30 Jan 2026

Contributed by Lukas

What does strategy really look like inside a construction firm that wants to grow on purpose, not by accident? In this episode of the PSM Show, host D...

PSM Unscripted: Starting the Year with Perspective

09 Jan 2026

Contributed by Lukas

In this unscripted conversation, Deirdre Booth and Damion Morris step away from the usual format and start the year with an honest check-in. They talk...

Why Joy Is a Leadership Strategy, Not a Soft Skill

12 Dec 2025

Contributed by Lukas

In an industry built on deadlines, pursuits, and constant pressure, resilience is often framed as grit and endurance. But what if that mindset is actu...

Where Strategy Meets Action

28 Nov 2025

Contributed by Lukas

What does strategy really look like inside a construction firm that wants to grow on purpose, not by accident? In this episode of the PSM Show, host D...

Generalist to Strategist: The Evolving Role of AEC Marketers

07 Nov 2025

Contributed by Lukas

Hosts Deirdre Booth and Damion Morris dig into why AEC marketing roles have stretched across design, writing, coordination, and strategy, and why that...

Crossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox

24 Oct 2025

Contributed by Lukas

Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore....

Talent and Technology in AEC Marketing

10 Oct 2025

Contributed by Lukas

AEC marketing and business development are changing fast. In this episode, Deirdre Booth talks with Scott Butcher of Stambaugh Ness about what is resh...

The Business of Client Experience with Tim Asimos

26 Sep 2025

Contributed by Lukas

Client experience is more than good service. In this episode of the PSM Show, Damion Morris and Deirdre Booth talk with Tim Amos, CPSM and Head of Gro...

Strategic Planning That Works in AEC

29 Aug 2025

Contributed by Lukas

In this episode of The PSM Show, co-host Damion Morris welcomes Allison Tivnon, strategic advisor, author, and City Councilor for Beaverton, Oregon. A...

Summer Re-Run: Interview Coaching

08 Aug 2025

Contributed by Lukas

This week on the PSM Show, we're bringing back one of our most impactful episodes while Deirdre and Damion are out at Amplify AEC. Whether you lead in...

Summer Re-Run Listener Favorite

25 Jul 2025

Contributed by Lukas

Deirdre and Damion are both gearing up for SMPS Amplify, and with Damion serving as one of this year's conference chairs, we're giving them a little b...

What Your Website Says Without Saying It

04 Jul 2025

Contributed by Lukas

Your firm's site greets visitors long before a proposal or a handshake. In this episode of the PSM Show, co-hosts Damion Morris and Deirdre Booth sit ...

The Practice of Presence: Leadership That Sticks

20 Jun 2025

Contributed by Lukas

Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it reall...

Award-Winning Leadership: Building Influence Without Losing Yourself

06 Jun 2025

Contributed by Lukas

What does it take to lead with purpose, authenticity, and impact in the AEC industry? In this special episode of The PSM Show, co-host Damien Morris r...

Mindset Shifts: From Marketing Manager to CMO

23 May 2025

Contributed by Lukas

What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Ma...

Career Anthropology and the Stories We Tell Ourselves

09 May 2025

Contributed by Lukas

What if your biggest career breakthrough isn't about a title or a checklist, but about learning to observe and adapt? In this episode, we talk with Jo...

Coaching the Coaches: Building Confidence Part 2

25 Apr 2025

Contributed by Lukas

Coaching a team for interviews is about more than polishing presentations. It is about protecting confidence, creating emotional safety, and helping p...

Winning the Room: Interview Coaching That Connects

11 Apr 2025

Contributed by Lukas

Let's get real—shortlist interviews are high-pressure, high-stakes moments where everything you've built—your strategy, story, and team—comes do...

Bold, Scrappy, and On Point featuring Nicole Posten

28 Mar 2025

Contributed by Lukas

In this episode of The PSM Show, Deirdre Booth goes one-on-one with longtime friend and bold brand-builder Nicole Posten, founder and principal of On ...

7 Career Lessons to Fast-Track Your Growth : Feat. Rachel Charlton

14 Mar 2025

Contributed by Lukas

Success isn't just about working hard—it's about working smart. In this episode, Deirdre Booth sits down with Rachel Charlton, founder of Sticky Com...

Finding Your Why & Trusting the Process: Rethinking Goals for a Meaningful 2025

28 Feb 2025

Contributed by Lukas

Sticking to goals is easy when motivation is high—but what happens when that initial spark fades? In the third installment of our goal-setting serie...

Becoming vs. Achieving: A New Take on Goal Setting

31 Jan 2025

Contributed by Lukas

In the second episode of our goal-setting series, Deirdre and Damion rethink traditional success by shifting the focus from achievement to transformat...

Season 3: Episode 1 - Rethinking Resolutions: From Hustle to Harmony

10 Jan 2025

Contributed by Lukas

New year, fresh start? Maybe. But let's face it: the pressure to set ambitious resolutions and overhaul your life on January 1st is overwhelming—and...

Episode 277 - Passing the Torch: Reflections, Lessons, and a New Era for the PSM Show

20 Dec 2024

Contributed by Lukas

This episode marks the transition of longtime co-host Frank Lippert as he steps away to focus on his role as Director of Strategy at Delve Underground...

Episode 276 - Crafting Success: Uniqueka Walcott on Branding and Career Mastery

11 Oct 2024

Contributed by Lukas

In this episode, Deirdre sits down with Uniqueka Walcott, a renowned writer and speaker, to discuss personal branding, career ownership, and workplace...

Episode 275 - Doing Good Things with "Cause Marketing"

16 Aug 2024

Contributed by Lukas

Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and thei...

Episode 274 - Marketing and Finance: The Dream Team

21 Jun 2024

Contributed by Lukas

Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explo...

Episode 272 - Optimizing Your Professional Conference Experience

24 May 2024

Contributed by Lukas

Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting r...

Episode 271 - Leader Advocate

03 May 2024

Contributed by Lukas

Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director...

Episode 270 - Advice to My Younger Self

19 Apr 2024

Contributed by Lukas

Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in ...

Episode 269 - Enter, Stage Right

05 Apr 2024

Contributed by Lukas

Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they app...

Episode 268 - Just Show Up: Building the Life You Want With Discipline

25 Mar 2024

Contributed by Lukas

**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winn...

Episode 267 - Farm Sense

08 Mar 2024

Contributed by Lukas

You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how ...

Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership

23 Feb 2024

Contributed by Lukas

In today's episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, a...

Episode 265 - Leadership

09 Feb 2024

Contributed by Lukas

Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond ...

Episode 264 - Developing Great Case Studies & Using AI To Help

26 Jan 2024

Contributed by Lukas

What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to makin...

Episode 263 - Organization Tips for 2024

12 Jan 2024

Contributed by Lukas

Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling,...

Episode 262 - Year-End Wrap-Up, Look Forward for 2024

29 Dec 2023

Contributed by Lukas

As another year comes to a close, Deirdre and Frank recap highlights of 2023 and expectations for 2024. It's a meaningful look at their professional a...

Episode 261 - Coaching the Coaches, Advice for Interview Coaching Part 2

15 Dec 2023

Contributed by Lukas

This is part two of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pur...

Episode 260 - Coaching the Coaches - Advice for Interview Coaching Part 1

01 Dec 2023

Contributed by Lukas

This is part one of a two-part series on interviews and interview coaching. Professional services marketers work with a team to position for a big pur...

Episode 259 - Finding What's Next

17 Nov 2023

Contributed by Lukas

Not sure what retirement holds for you? Or maybe you know someone that's just a little uncertain about what's next for them as they retire from profes...

Episode 258 - Career Path: Sedona Scheopner

03 Nov 2023

Contributed by Lukas

Meet another TankGirl Marketing team member, Sedona Scheopner! Kate and Sedona talk about transitioning into AEC marketing, staying motivated, achievi...

Episode 257 - Good Research

20 Oct 2023

Contributed by Lukas

Good research begins with a good framework. In the last episode of our Marketing/BD Plans series, Frank and Kate talk to Sarah Kinard of The Flamingo ...

Episode 256 - Good BD Plans

06 Oct 2023

Contributed by Lukas

As part of our planning series, today we are discussing the ins and outs of Business Development plans. Why do you need one, what do they look like, w...

Episode 255 - Back to School with Marketing Plans

22 Sep 2023

Contributed by Lukas

Following up on the case study in Episode 254, we decided that maybe a little back-to-school education on Marketing Plans would be a good idea. This e...

Episode 254 - Marketing Plans for Beginners

08 Sep 2023

Contributed by Lukas

Marketing Plans are a great place where marketers set direction and prove their value. This podcast is a case study of a marketer writing their first ...

Episode 253 - Department of One

25 Aug 2023

Contributed by Lukas

How do you find balance and success as a department of one? Vicki Menard, Maggie Thornton, and Jodi Sommers share the challenges and advantages of bei...

Episode 252 - Being a Better Human

11 Aug 2023

Contributed by Lukas

This episode goes deep. Frank and Deirdre dive into a question that super-hero author/podcaster/researcher Brene Brown poses: In general, are people r...

Episode 251 - Getting Motivated When the Energy Isn't There, but the Deadline Is

28 Jul 2023

Contributed by Lukas

This episode talks about the grind and figuring out how to get the job done even when it it's the last thing you want to do. Deadlines are real, job p...

Episode 250 - Super Moms Part 2

14 Jul 2023

Contributed by Lukas

Recorded earlier this year during the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. In Part 2 of our Super...

Episode 249 - Super Moms Part 1

30 Jun 2023

Contributed by Lukas

Recorded earlier this year, the week ahead of Mother's Day, Frank and Faith talk to two of the Super Moms in our network. The first conversation is wi...

Episode 248 - Difficult Conversations

16 Jun 2023

Contributed by Lukas

How to use the bluntness from Episode 247 to have difficult conversations - whether with your boss, your coworkers, your staff, or your client. Recomm...

Episode 247 - On Being Blunt

02 Jun 2023

Contributed by Lukas

On this episode, Frank and Deirdre talk about communicating directly. They dive into how to manage reactions to it, how to deal with the consequences,...

Episode 246 - Curating Dynamic Experiences and Staying Strong

19 May 2023

Contributed by Lukas

Frank and Deirdre talk with Marci Thompson, SMPS' Chief Strategy Officer, about what happens behind the scenes to deliver great events like SMPS Ampli...

Episode 245 - A Seller-Doer's Relationship-Building Journey

06 May 2023

Contributed by Lukas

Ryan Konst has spent the last 20+ years in the AEC industry, all with Schaefer. He started out as an engineering co-op and went full-time as an engine...

Episode 244 - 2023 Recruiting Part 2: Your Employer Brand Matters

21 Apr 2023

Contributed by Lukas

Part 2 on our discussion about recruiting best practices, we shift the focus from job postings to using the company brand in the recruiting effort and...

Episode 243 - 2023 Recruiting Part 1: Why your job postings aren't working

07 Apr 2023

Contributed by Lukas

Katrina (Kat) Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help th...

Episode 242 - Career Path Pt 7: Nerding out to find your way in A/E/C

28 Mar 2023

Contributed by Lukas

In this final episode of the Career Path series, Frank interviews Kristi Bigelow, Marketing Manager at TankGirl, about her career development experien...

Episode 241: Now Presenting: Tips from the Trade

10 Mar 2023

Contributed by Lukas

Dean Hyers' background is almost stranger than fiction. He's worked as a film director, coached courtroom presence, developed closing arguments for tr...

Episode 240 - The Art of Compassion and Empathy

24 Feb 2023

Contributed by Lukas

Cylk Cozart is a renaissance man -- an actor, director, producer, writer, and basketball player with a genuine passion for living. His life's journey ...

Episode 239 - The Difference Between Try and Triumph is Just a Little "Umph"

10 Feb 2023

Contributed by Lukas

The longest journey by motorcycle in a single country by an individual is 132,928 km (82,598 mi) and was achieved by Dana D'Arcy in the USA, from 3 Ap...

Episode 238 -Friend Hat/Boss Hat

27 Jan 2023

Contributed by Lukas

In our best jobs, we have friends at work. But what happens when one of your friends becomes your boss? Or what happens when you and your boss start t...

Episode 237 - Managing is Theater

13 Jan 2023

Contributed by Lukas

Why is being a manager almost as scary as speaking in public? And why are we struggling to do this well? We've seen the research - people don't leave ...

Episode 236 - The Year of Random for a Purpose

30 Dec 2022

Contributed by Lukas

Deirdre and Frank reflect on 2022 and dream about what is ahead for 2023. They talk about personal and professional growth, lessons learned, and the p...

Episode 235 - Amazing Hit Rates are Possible, just ask Chelsea Pozar and Gabe Lett

16 Dec 2022

Contributed by Lukas

Chelsea Pozar with Studio W Architects and Gabe Letts with Allgeier, Martin, and Associates talk about how they have maintained great hit rates (upwar...

Episode 234: Influencing the Tide - Maisha Christian

02 Dec 2022

Contributed by Lukas

2023 SMPS Pacific Regional Conference keynote, Maisha Christian, is a professional coach in AEC who brings a fresh perspective to charting your own ca...

Episode 233 - One Year: Soul Food

18 Nov 2022

Contributed by Lukas

Frank and Deirdre check back in with PSM Show hosts emeriti David Lecours and Josh Miles one year after they passed the baton. They catch up, talk abo...

Episode 232 - Career Path Pt 6: Killing it, Millennial Style, with Faith Perez

04 Nov 2022

Contributed by Lukas

Continuing the series of career path conversations, Frank Lippert talks to TankGirl Marketing's project manager and chief organizer, Faith Perez. The ...

Episode 231 - When this $@#* Doesn't Work with Julie Brown

21 Oct 2022

Contributed by Lukas

Frank talks with Julie Brown, author of "This Shit Works" A no-nonsense guide to networking your way to more friends, more adventures, and more succes...

Episode 230 - Career Path Pt 5: Let's get creative with TankGirl's Nikki Hasbun

07 Oct 2022

Contributed by Lukas

Continuing the series of career path conversations, Frank Lippert talks to TankGirl Marketing's Creative Director, Nikki Hasbun. With two creatives, t...

Episode 229 - Is This the Right Job for Me - Conducting Interviews from the Driver's Seat with Keelin Cox

23 Sep 2022

Contributed by Lukas

Keelin Cox is a creative thinker and problem solver with a focus on thoughtful interactions throughout the A/E/C industry. She is invested in marketin...

Episode 228 - Career Path Pt 4: Navigating Life with GPS - Grace, Pace, and Space with Kathryn Ness

09 Sep 2022

Contributed by Lukas

A temp agency assignment at an engineering firm began Kathryn Ness' 20+ year career in marketing and business development in AEC. Her intentional relo...

Episode 227 - Marketing Department as an In-house Consultant with Perryn Olson

26 Aug 2022

Contributed by Lukas

Perryn Olson is a disrupter, he does things differently. In his current role, he's serving multiple companies under one-parent umbrella. He's finding ...

Episode 226 - Right-sizing AEC firms with Karen Natzel

12 Aug 2022

Contributed by Lukas

Karen Natzel with K Communications is a "business therapist." She works with CEOs and other leaders to help them communicate and lead more effectively...

Episode 225 - Career Path Pt 3: Here There Be Dragons with Kate Robinette

29 Jul 2022

Contributed by Lukas

Like most of us, Kate Robinette came to AEC through a circuitous route. But hers was an intentional path, made by consciously placing stones to learn ...

Episode 224 - The Sunday Market with Gary Williams

15 Jul 2022

Contributed by Lukas

Gary Williams with Questa Consulting Ltd helps technically minded people become more confident, relaxed, and successful in all things to do with clien...

Episode 223 - Navigating a Conference as the Newbie with Kelly Valentin

01 Jul 2022

Contributed by Lukas

Kelly Valentin is the Marketing Director at Empower Electric, LLC in Nashville, TN, and a newcomer to the AEC industry and SMPS. She attended her firs...

Episode 222 - Powerful Volunteer Leadership - SERC 2022 with Rachael Frohardt and Stephanie Jude

17 Jun 2022

Contributed by Lukas

Rachael Frohardt with PCL Construction and Stephanie Jude  with Clark Nexsen give us the scoop behind leading a major SMPS regional conference - the ...

Episode 221 - The Risk Not Taken with Sandy Geroux

03 Jun 2022

Contributed by Lukas

Closing keynote at the SMPS Southeast Regional Conference, Sandy Geroux talks about embracing risk, exploring personal risk tolerance, preparing for r...

Episode 220 - Bucking the Status Quo

20 May 2022

Contributed by Lukas

Straight from the SMPS Southeast Regional Conference, keynote Tim Asimos with Circle S Studio talks about bucking the status quo - when, why, and how....

Episode 219 - Creativity Machine

06 May 2022

Contributed by Lukas

The SMPS Southeast Regional Conference of 2022 hit all the right spots, including inspirational and creative keynote speakers. Join our four-part deep...

Episode 218 - Career Path Part 2: Marketing

22 Apr 2022

Contributed by Lukas

It's a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or ...

Episode 217 - Career Path Part 1: Business Development

08 Apr 2022

Contributed by Lukas

It's a common story in AEC: you were headed down one career path and something happened and you ended up working for an architecture, engineering, or ...

Episode 216 - Little By Little, A Little Becomes A Lot

25 Mar 2022

Contributed by Lukas

The feeling of powerlessness can be overwhelming for professional services marketers. In this podcast, Frank interviews Paula Johnston, CPSM – the r...

Episode 215 - The Crazy Things Business Developers Say

11 Mar 2022

Contributed by Lukas

We've all heard or experienced some crazy things in the name of business development. Frank and Deirdre talk (and laugh) with Kenda Salisbury, FSMPS, ...

Episode 214 - Retaining Great Marketers

25 Feb 2022

Contributed by Lukas

We're in the middle of a huge talent war, struggling to find and retain the skilled professionals we need in all positions of our firms. Ali Bedwell, ...

213 - Falling in Love with a Great Job

11 Feb 2022

Contributed by Lukas

It's February - let's talk about falling in love - with a great job. In this episode, Frank and Deirdre talk about how interviewing for the right job ...

212 - Federal Infrastructure Package

28 Jan 2022

Contributed by Lukas

Late in 2021, the US Congress passed, and President Biden signed the largest infrastructure spending bill in decades. It represents the biggest volume...

211 - Effectively Managing Stressful Situations

14 Jan 2022

Contributed by Lukas

Stressful situations abound in professional services marketing. Frank Lippert talks to professional coach and instructor Laurie Cozart from Brain Squa...

210 - Building Your Bravery Muscles

31 Dec 2021

Contributed by Lukas

Deirdre Gilmore visits with Tiffany Gorrell of GLHN Architects and Engineers about her journey in fulfilling a big, hairy, audacious goal (BHAG).

209 - Goal Setting - It's not just an annual PSM Show tradition!

17 Dec 2021

Contributed by Lukas

Keeping with David and Josh's concept of ending the year on Goal Setting, Frank Lippert and Deirdre Gilmore share their thoughts about business and pe...

208 - The Beginning of Us, Part 2

03 Dec 2021

Contributed by Lukas

In Part 2 of our introduction to the hosts, Deirdre Gilmore, FSMPS, CPSM shares the lessons, decisions, twists, and unplanned adventures that transfor...

207 - The Beginning of Us, Part 1

19 Nov 2021

Contributed by Lukas

On the first full episode with Deirdre Gilmore and Frank Lippert, the hosts share more about themselves. Part 1 is a deep dive with Frank Lippert, FSM...

206 - The Future of PSM.show

05 Nov 2021

Contributed by Lukas

Did you know we've been hosting PSM.show for 4 years? To celebrate, we've got a big announcement! On today's episode, we'll reminisce a bit about the ...

205 - Bryon McCartney - Content For Positioning as the Go-To Expert

15 Oct 2021

Contributed by Lukas

What are some content ideas that will help position firms as the go-to expert? David and Bryon McCartney of Archmark talk about how firms might handle...

204 - What Instagram's changes mean for A/E/C

01 Oct 2021

Contributed by Lukas

We all think of Instagram as a photo-sharing app, but how is Instagram changing? In a post to his own IG and Twitter, CEO of IG Adam Mosseri shared th...

203 - Carla Johnson on RE:Think Innovation

17 Sep 2021

Contributed by Lukas

With all of this talk about "innovation" in A/E/C, how should we define it, and is innovation actually something we can build processes around? Josh c...