Psych Insights for Modern Marketers - The 3G Edition
Episodes
EP30: Are You Funny?
14 Jan 2026
Contributed by Lukas
A fabulous wrap-up show for the podcast. Dealing with the good and awful aspects of using – or avoiding – humor in your marketing efforts. Plu...
EP29: Reinventing Your Life Into Something Awesome
07 Jan 2026
Contributed by Lukas
The guys reveal the genesis of their transformations and journeys to becoming who they are today... ... and it's riveting stuff. John's story goes bac...
EP28: How'd You Get My Address And Why Are You Sending Me Lumpy Envelopes?
01 Jan 2026
Contributed by Lukas
Very fun episode here – Kevin received a large, mysterious and very lumpy envelope in the mail... and wanted to open it live on the podcast to see w...
EP27: Slick Propaganda, Slimy Manipulation, and Honest Persuasion Walk Into A Bar
17 Dec 2025
Contributed by Lukas
The guys explore the roles of controversy in swaying public opinion, how deepfakes will demolish trust in society, and how data collection will affect...
EP26: Garage Bands, Mastering Japanese, Sustainable Career Paths, and Biker-Bar Life Lessons
10 Dec 2025
Contributed by Lukas
John wants you to know how his teen years spent in rock bands transformed his shy ass into an adventure-seeking gonzo writer... and why this kind of e...
EP25: Do You Really Need A Mentor?
03 Dec 2025
Contributed by Lukas
Deep dive here into the unregulated (and still ill-defined) world of mentors and students,and how that fits into your career and business growth. In...
EP24: How To Violate Trust And Ruin Your Brand's Reputation
26 Nov 2025
Contributed by Lukas
The guys go deep on trust, the main factor behind any longevity in a brand's lifespan. And boy, has the landscape for that kind of trust changed. Old ...
EP23: We Asked For Your Written Bullets On A Show, And Eagerly Review The Ensuing Chaos
19 Nov 2025
Contributed by Lukas
It's a show about writing killer bullets, using the show as an example. The guys go over nearly every submission in detail, giving brilliant insight t...
EP22: Live Show On How Everyone Got To This Point In Their Careers, Despite The Best Efforts Of The Universe To Crush Them
12 Nov 2025
Contributed by Lukas
Never shy about trying new things, the guys invited hundreds of fans to tune into the Zoom call and ask questions (a vast mob showed up, loaded for be...
EP21: Dream Clients, Data Analytics Vs. Gut Feel, And What To Do When AI Sucks
05 Nov 2025
Contributed by Lukas
Do you have "dream clients" you'd like to work with? Every top writer and consultant has that list, though they may keep it secret. The guys spill the...
EP20: Tribal Instincts, Emotional Wastelands, And Why Mick Jagger's Lyrics Matter
30 Oct 2025
Contributed by Lukas
First off, no, John isn't dead, despite what some authoritative voices online are saying. We'd know if he was, cuz he wouldn't be appearing on the pod...
EP19: John Explains How To Write Really Freaking Fast
22 Oct 2025
Contributed by Lukas
So, how do you get show notes written – with the deadline hovering like a gore soaked banshee (cuz there's now 18 shows in the can and the launch is...
EP18: How To Get Your Lazy Ass In Gear
16 Oct 2025
Contributed by Lukas
The guys define some of the more misunderstood rumors and memes in the business and copywriting worlds... starting with "momentum", and what veterans ...
EP17: Too Small To Fail
09 Oct 2025
Contributed by Lukas
The guys explore the counter-intuitive power of keeping your biz small, but more intensely engaged. John shares stories of entrepreneurs who got sed...
EP16: "The first time I got arrested..."
01 Oct 2025
Contributed by Lukas
Wherein we lay bare the actual writing process we used to write up notes and blurbs for the podcast, almost in real time. Three top writers, baffled b...
EP15: Kevin Reads Hate Mail And John Gets Mad
25 Sep 2025
Contributed by Lukas
You know, not everyone likes you. You're always going to have detractors and enemies in various stages of rage (from mild to dangerous). Just a fact o...
EP14: How To Wrangle Your Filthy Lucre
22 Sep 2025
Contributed by Lukas
Even veteran biz owners and experience-hardened writers have a weird relationship with money. Especially when you come across a lot of it, suddenly. I...
EP13: Masterclass On Essential Dialogue
18 Sep 2025
Contributed by Lukas
Dialogue isn't just writing out what someone said. Nope, too important to be trusted to stark transcriptions, especially when money's at stake in a sa...
EP12: Can You Hack The Vicissitudes of a Copywriting Career?
15 Sep 2025
Contributed by Lukas
What kind of copywriting gig appeals most to you, anyway? Cuz there's a LOT of different gigs where writing copy is big on the menu. Here, the guys dr...
EP11: The Pain Points That Trigger Your Audience
11 Sep 2025
Contributed by Lukas
Do you understand how the human body and mind work to either open doors of opportunity for you... or sabotage everything you've ever worked for? Can y...
EP10: Storytelling, Part 2, With Special Guest Star Laura Belgray!
08 Sep 2025
Contributed by Lukas
Things got so outrageous and awesome last episode, that the guys decided the subject of storytelling in marketing required another round. And big bo...
EP09: Storytelling Masterclass
05 Sep 2025
Contributed by Lukas
You know what separates professional storytellers from the wannabe's who always lose their audience by the second breath? It's all about knowing how s...
EP08: How To Raise A Bloodthirsty Copywriter
02 Sep 2025
Contributed by Lukas
High level copywriters aren't born. They're made. Consciously, level-by-level of building on a love of writing, a rigorous study of classic salesmansh...
EP07: Why You Suck At Hooks & Big Ideas
29 Aug 2025
Contributed by Lukas
There is, in fact, a Big Idea for this very show: How hooks and big ideas actually work... ... and what the big secret is between merely grabbing atte...
EP06: The Dirty Little Emotional Secret That Transforms Copy Instantly
27 Aug 2025
Contributed by Lukas
Okay, actually empathy is THE major tool all top copywriters rely on the most. It's very different than sympathy too... so the Boys tear these emotion...
EP05: Why The Pro's Laugh When AI Claims It's Coming For Their Job
21 Aug 2025
Contributed by Lukas
Is artificial intelligence an actual threat to copywriters, or not? Scribes everywhere want to know if they need to learn another trade and let the ro...
EP04: Stop Screwing Around And Find Your Personal 'Groove' As A Copywriter Already
21 Aug 2025
Contributed by Lukas
You know, of course, that top marketers and copywriters slip into a unique "zone" when they craft world-class ads and emails and social media posts, r...
EP03: Why The Snake Oil Conmen and Braggarts and Phonies Will Always Lose To An Honest Adman
21 Aug 2025
Contributed by Lukas
A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe's out there. But you s...
EP02: How To Sell Without Being A Conniving Asshole
21 Aug 2025
Contributed by Lukas
The boys go deep on how to be a normal, empathetic and honest human being... and still blow away all competition in the sales game. They've been doing...
EP01: An Urgent Dispatch From The Front Lines Of Direct Response Advertising: Please Listen Immediately.
21 Aug 2025
Contributed by Lukas
Welcome to the most unique podcast in the entire business world. Three wildly different generations of copywriting and marketing legends – John Carl...
Meet the Minds Behind Psych Insights for Modern Marketers
21 Aug 2025
Contributed by Lukas
Welcome to the launch of Psych Insights for Modern Marketers, a podcast dedicated to uncovering the psychological principles behind persuasion, influ...