How Print-On-Demand is Fueling the Resurgence of Magazines

In this episode, Matt & Lauren explore one of our current favorite industry trends: the resurgence of print magazines! We talk through the many ways creators, entrepreneurs, and businesses are using print-on-demand, and: Why print magazines are making a comebackHow creators are publishing, selling, and distributing magazinesDifferent types of magazine products Watch this episode on YouTube!Dive Deeper💡 Learn How to Create a Magazine with Lulu💡 Listen to These EpisodesEp #33 | Books You Can Create Using Your Existing ContentEp #58 | Creative Ways to Use Print-On-Demand to Support Your BusinessEp #81 | Printing Money: How to Turn Subscription Content into Books💡 Read These Blog PostsHow to Create Print-On-Demand Magazines for Your BusinessBooklet Printing With Lulu: Fast, Flexible, and Inventory-FreePrint-on-Demand is the Perfect Solution for Selling Backlist Titles💡 Watch These VideosLulu U | How to Launch a Print SubscriptionPlaylist | Content Monetization  Sound Bites From This Episode🎙️ [8:32] “Magazines as traditionally or historically referenced, you would think of things like US Weekly, Time, People, Cosmopolitan, and some of the others. But what's happening in resurgence right now are more of the niche publications, things that focused on very specific topics - crafts, trades, collectibles, tech things.”🎙️ [24:48] “It positions them as thought leaders in that space, as experts. And then secondarily acts as a lead magnet for them. So that when those businesses find themselves in the market, or have a need for what that brand offers, the first thing they're gonna think about is that brand. Because they're used to getting that content in the mail from them and looking at it as a very trusted resource.”🎙️ [38:08] “Magazines, catalogs, things like that, they're not new, but the accessibility of them is. The idea that the average person could just print a magazine right now, that's still something that a lot of people haven't really had access to ever.💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

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