Looking Ahead at Publishing Trends for 2026
03 Dec 2025
Contributed by Lukas
In this episode, Lauren & Matt peer into their crystal balls for a look into the future (or make...
2025 Plot Twists in Publishing (That Everyone Saw Coming)
26 Nov 2025
Contributed by Lukas
In this episode, Matt & Lauren look back on this year in publishing. We review some of our predi...
Profit On-Demand: From Podcaster to Published Author
19 Nov 2025
Contributed by Lukas
In this episode, Lauren interviews everyone’s new favorite author…Matt Briel! Lauren & Matt ...
How Print-On-Demand is Fueling the Resurgence of Magazines
12 Nov 2025
Contributed by Lukas
In this episode, Matt & Lauren explore one of our current favorite industry trends: the resurgen...
Building a Landing Page for Your Book
05 Nov 2025
Contributed by Lukas
In this episode, Lauren & Matt simplify your website down to a single landing page with one goal...
How Podcasting Changed Our Game (and How it Can Change Yours Too)
29 Oct 2025
Contributed by Lukas
Celebrate two years of Publishing & Prospering with us! In this episode, Matt & Lauren refle...
Crafting a Content Strategy That Actually Works
22 Oct 2025
Contributed by Lukas
In this episode, Lauren is joined by Lulu’s Senior Marketing Manager, Paul Hobday, for an inside l...
Tales from the Scrypt: Self-Publishing Horror Stories (and How to Survive Them)
15 Oct 2025
Contributed by Lukas
In this episode, Matt & Lauren share three chilling scenarios bound to keep you up at night and ...
5 Customer Service Tips for Ecommerce Success
08 Oct 2025
Contributed by Lukas
In this episode, Lauren & Matt share their strategies for providing top tier support for your cu...
Matt & Lauren Agree to Disagree
01 Oct 2025
Contributed by Lukas
In this episode, Matt & Lauren debate and discuss a variety of writing, publishing, editing, and...
How to Get Your Book Into Libraries
24 Sep 2025
Contributed by Lukas
In this episode, Lauren & Matt want indie authors to see their books on library shelves! Whether...
Inside the Inbox: How to Plan an Email Campaign Series
17 Sep 2025
Contributed by Lukas
Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode...
In the Limelight: Lynette Greenfield Shares Her Passion for Publishing
10 Sep 2025
Contributed by Lukas
In this episode, Matt & Lauren sit down with our friend Lynette Greenfield, author and founder o...
Live From Content Entrepreneur Expo!
03 Sep 2025
Contributed by Lukas
In this episode, Lauren & Matt chat with old and new friends live from the show floor at Content...
Maximizing Your First Impression in the Attention Economy
27 Aug 2025
Contributed by Lukas
You only get one shot to make a first impression when inviting new guests into your brand–don’t ...
Maintaining Momentum After Your Book Launch
20 Aug 2025
Contributed by Lukas
In this episode, Matt & Lauren share tips for making the most of your post-launch marketing and ...
Understanding Your Audience with Reader Personas
13 Aug 2025
Contributed by Lukas
Reader personas are a powerful tool for understanding your target audience! In this episode, Lauren ...
Calendars Are Still Cool (We Can Prove It)
06 Aug 2025
Contributed by Lukas
In 2024, Lulu printed almost 57,000 calendars for creators and customers worldwide. In this episode,...
The Email Marketing Podcast with Laurie & Lauren
30 Jul 2025
Contributed by Lukas
In this episode Lauren is joined by Laurie Shipley, Lulu’s Email Marketing Manager, to explore the...
Printing Money: How to Turn Subscription Content into Books
23 Jul 2025
Contributed by Lukas
In this episode, Matt & Lauren review the power of print-on-demand books for subscription-based ...
Scaling Up: What to Know About Bulk Book Printing
16 Jul 2025
Contributed by Lukas
With print-on-demand, you can print just one copy of your book… But you can also print 100. Or 500...
Book Launch Blueprint: How Justin Moore Sold Over 1,000 Books in 90 Days
09 Jul 2025
Contributed by Lukas
In this episode, Matt & Lauren break down one of Tilt Publishing's most successful book lau...
How to Use Generative AI to Sell More Books
02 Jul 2025
Contributed by Lukas
In this episode, Lauren & Matt explore different ways generative AI tools like ChatGPT can help ...
Lauren Finally Gets to Talk About Fanfiction
25 Jun 2025
Contributed by Lukas
In this episode, Lauren finally gets to explain the intricacies and impact of fanfiction to Matt. Li...
Making the Most of Partnerships to Grow Your Audience
18 Jun 2025
Contributed by Lukas
In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partn...
7 Steps to Publishing Your Book
11 Jun 2025
Contributed by Lukas
In this episode, Matt & Lauren review how to publish your book in 7 steps! Check out these resou...
Paul's Pod: Your Guide to Taking Your Writing Habit to the Next Level
04 Jun 2025
Contributed by Lukas
In this episode Lauren is joined by Lulu’s Senior Marketing Manager, blog writer, and master of co...
Audiobooks 101 for Indie Authors & Creators
28 May 2025
Contributed by Lukas
In this episode Matt & Lauren debate the value and staying power of audiobooks, especially for i...
Build Your Own Book: Design Choices for Print Books
21 May 2025
Contributed by Lukas
In this episode Lauren & Matt explore the design options available for print books. We review th...
International Book Rights for Indie Authors
14 May 2025
Contributed by Lukas
In this episode, Matt & Lauren talk through what you need to know about licensing your book righ...
How Does Selling Direct Actually Work?
07 May 2025
Contributed by Lukas
We’ve mentioned, once or twice, the value of selling direct. But how does it actually work? In thi...
We Love Content Entrepreneur Events So Much, We Bought One!
30 Apr 2025
Contributed by Lukas
In 2023, Lulu bought Content Entrepreneur Expo, an event for content creators and content entreprene...
Maximizing Your Chances of Discoverability in Generative AI Search
23 Apr 2025
Contributed by Lukas
In this episode, Lauren & Matt dig into what discoverability looks like in a world where generat...
Turning Your Blog Into A Book
16 Apr 2025
Contributed by Lukas
Whether you’re a food blogger, travel blogger, business blogger, lifestyle blogger, finance blogge...
How Authors Can Use Long-Form Video to Build Their Brand
09 Apr 2025
Contributed by Lukas
In this episode of POD Pod, Lauren is joined by Lulu’s Education & Community Manager (and YouT...
How to Copyright the Copy That You Wrote
02 Apr 2025
Contributed by Lukas
In this episode, Matt & Lauren–who are definitely not lawyers–take on copyright law. We talk...
Extend Your Books’ Shelf Life with Backlist Book Marketing
26 Mar 2025
Contributed by Lukas
In this episode, Lauren and Matt are ready to inject new life into your backlist book titles. We sha...
Beyond the Algorithm: Relationship Marketing for Authors & Publishers [Live From London Book Fair]
19 Mar 2025
Contributed by Lukas
Recorded Live from London Book Fair! In this episode, Matt & Lauren explore the value of relati...
Sustainability in Publishing: Reducing Waste One Print Book at a Time
12 Mar 2025
Contributed by Lukas
In this episode, Matt & Lauren take a critical look at wasteful practices in the publishing indu...
Creating a Custom Book Business Using Lulu's Print API
05 Mar 2025
Contributed by Lukas
In this episode, Lauren & Matt explore Lulu’s open source Print API. Don’t know what an API ...
Book Publicity Simplified with Sarah Franklin
26 Feb 2025
Contributed by Lukas
In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu’s Public Relations Manager a...
Mastering Book Metadata to Maximize Market Reach
19 Feb 2025
Contributed by Lukas
In this episode, Lauren & Matt deep dive into book metadata and how it can better position your ...
Creative Ways to Use Print-On-Demand to Support Your Business
12 Feb 2025
Contributed by Lukas
In this episode, Matt & Lauren explore different ways print-on-demand technology can support you...
How to Use a Preorder Campaign to Boost Your Book Launch
05 Feb 2025
Contributed by Lukas
In this episode, Lauren & Matt make a case for why every indie author should try using a preorde...
The Indie Author's Guide to Going Wide With Your Book Distribution
29 Jan 2025
Contributed by Lukas
In this episode, Matt & Lauren answer questions about moving your books from Amazon to other eco...
How to Hit Your Perfect Pitch for Speaking Engagements
22 Jan 2025
Contributed by Lukas
In this episode, Lauren & Matt share tips for aspiring public speakers. We talk through presenti...
Can Books Add Value to Your Business (Beyond Just Revenue)?
15 Jan 2025
Contributed by Lukas
In this episode, Matt & Lauren tell you why publishing a book can do more for your business than...
How to Create A Writing Habit That Actually Sticks
08 Jan 2025
Contributed by Lukas
Is this the year you’re finally going to publish that book? Or maybe you just want to write more t...
Did Indie Authors Publish and Prosper in 2024?
18 Dec 2024
Contributed by Lukas
In this episode Matt & Lauren recap some of the hottest topics and trends in the publishing indu...
Finding Your Niche, Your Ideal Reader, and Your Target Audience
11 Dec 2024
Contributed by Lukas
In this episode Lauren & Matt explore the journey to successful audience growth by finding your ...
Debunking Myths and Misconceptions About Self-Publishing
04 Dec 2024
Contributed by Lukas
In this episode, Matt & Lauren tackle some of the most common misconceptions about self-publishi...
What Keeps Self-Published Books Off the New York Times Best-Seller Lists?
27 Nov 2024
Contributed by Lukas
In this episode, Lauren & Matt discuss the New York Times Best Seller lists. Learn how the lists...
What Does Taylor Swift Know About Book Publishing?
20 Nov 2024
Contributed by Lukas
In this episode, Matt & Lauren have a conversation about Taylor Swift’s upcoming book, talking...
Metrics That Matter: A Guide for Authors & Creators
13 Nov 2024
Contributed by Lukas
In this episode, Lauren & Matt review the important metrics you need to be tracking to boost you...
How to Maximize ROI on In-Person Events
06 Nov 2024
Contributed by Lukas
In this episode, Matt & Lauren share tips for maximizing your return on investment when you atte...
Ask Matt (and Lauren) Anything: Answering Your Questions
30 Oct 2024
Contributed by Lukas
It’s officially been one year of Publish & Prosper! Join Lauren & Matt for a special Ask U...
How to Repurpose Your Book (and Other Content) for Social Media
23 Oct 2024
Contributed by Lukas
In this episode, Matt & Lauren review the best ways to repurpose content for social media. They ...
Make Your Self-Published Books Stand Out with Custom Details
16 Oct 2024
Contributed by Lukas
Custom and special edition books are more popular than ever - and more accessible than ever. In this...
Should Self-Published Authors Use Beta Readers and Sensitivity Readers?
09 Oct 2024
Contributed by Lukas
In this episode, Matt & Lauren help you maximize your book’s potential with early readers like...
How to Drive Book Sales Without Offering Discounts
02 Oct 2024
Contributed by Lukas
In this episode, Lauren & Matt explore creative ways to boost book sales! Learn how limited ed...
Getting Your Bookstore Ready for the Holidays
28 Aug 2024
Contributed by Lukas
In this episode, Matt & Lauren tackle the upcoming holiday season. They’ll discuss best practi...
Pain Point Solutions for Your Ecommerce Store
21 Aug 2024
Contributed by Lukas
In this episode, Lauren & Matt tackle some common pain points entrepreneurs and ecommerce store ...
From Manuscript to Market: 5+ Tools to Help You Draft, Publish, and Sell Your Book
14 Aug 2024
Contributed by Lukas
Self-publishing might be a DIY publishing model, but there are plenty of tools and resources to help...
How to Get Your Book Into Indie Bookstores
07 Aug 2024
Contributed by Lukas
In this episode, Lauren & Matt review strategies for getting your self-published book into indie...
The Indie Author’s Guide to Self-Publishing vs. Traditional Publishing
31 Jul 2024
Contributed by Lukas
In this episode, Matt and Lauren take listeners on a journey through self-publishing and traditional...
Designing the Right Go-to-Market Strategy for Your Book
24 Jul 2024
Contributed by Lukas
In this episode, Lauren & Matt dive into what makes a successful go-to-market strategy for your ...
Hooking New Readers With a Compelling Book Description
17 Jul 2024
Contributed by Lukas
In this episode, Lauren attempts to convince Matt (and the listeners) of the power of a well-written...
Books You Can Create Using Your Existing Content
10 Jul 2024
Contributed by Lukas
In this episode, Lauren & Matt share ideas for repurposing your existing content. Hint: it'...
5 Things to Know Before You Start Publishing
03 Jul 2024
Contributed by Lukas
In this episode, Matt & Lauren review five things you’ll need to know before you start on your...
Your 7-Step Guide to Building an Online Bookstore
26 Jun 2024
Contributed by Lukas
In this episode Lauren & Matt talk through the 7 essential steps to building your own online boo...
Finding Your Place in Author & Reader Communities
19 Jun 2024
Contributed by Lukas
In this episode, Matt & Lauren debate the distinctions between author and reader communities, di...
3 Steps to Prep for an Author Event (and What to Do When You’re There)
12 Jun 2024
Contributed by Lukas
In this episode, Lauren & Matt share their insights from attending dozens of author events to se...
In the Studio with Author Nation’s Joe Solari
05 Jun 2024
Contributed by Lukas
In this episode, Lauren is joined by Joe Solari, Managing Director of Author Nation, for our first-e...
Determining the Right Retail Price for Your Book
29 May 2024
Contributed by Lukas
There’s a fine line to balance when you’re setting the retail price for your book! Too high, and...
Do Book Reviews Help You Sell More Books?
22 May 2024
Contributed by Lukas
As authors, writers, and creative types, it’s easy to get caught up in the perceived importance of...
Author Branding 101: Building a Brand Beyond Your Books
15 May 2024
Contributed by Lukas
In this episode, Matt & Lauren explore author brands. Listen now to discover the power of your a...
How to Turn Your Casual Fans into Super Fans
08 May 2024
Contributed by Lukas
Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fa...
How to Survive (and Thrive) at Conferences and Events
01 May 2024
Contributed by Lukas
In this episode, Matt & Lauren share their favorite survival tips for attending author and creat...
Using Customer Data to Grow Your Business
24 Apr 2024
Contributed by Lukas
In this episode, Matt & Lauren discuss the most valuable tool in any creator’s arsenal: custom...
Cover to Cover: Getting Your Book Design Right
17 Apr 2024
Contributed by Lukas
In this episode, Lauren & Matt take a look at best practices for book design. We’ll review key...
Do You Need to Hire Professional Editors for Your Book?
10 Apr 2024
Contributed by Lukas
In this episode Matt & Lauren take a look at the different types of editing your manuscript migh...
Crowdfunding Your Self-Published Book With Kickstarter
03 Apr 2024
Contributed by Lukas
In this episode Lauren & Matt discuss the whys and hows of using Kickstarter to crowdfund your b...
How Writers Can Harness the Power of AI
27 Mar 2024
Contributed by Lukas
In this episode, Matt & Lauren take another look at generative AI and how it can be a powerful t...
An Inside Look at London Book Fair 2024
20 Mar 2024
Contributed by Lukas
Matt & Lauren recap their time at London Book Fair 2024, one of the biggest publishing conferenc...
The Indie Author’s Guide to Thriving Without Amazon
13 Mar 2024
Contributed by Lukas
In this episode, Matt & Lauren explain why indie authors need to stop relying on Amazon as their...
Can You Really Support Your Business With Just 1,000 True Fans?
06 Mar 2024
Contributed by Lukas
In this episode Lauren and Matt discuss Kevin Kelly’s 1,000 True Fans theory, what it means to be ...
An Introduction to Paid Book Promotion
28 Feb 2024
Contributed by Lukas
In this episode Matt & Lauren explore paid book promotion. We review our favorite sponsorship op...
Earning Free Publicity for Your Book
21 Feb 2024
Contributed by Lukas
In this episode, Matt & Lauren debate earned promotion, PR and publicity efforts, and creator co...
Social Media Marketing for Authors & Creators
14 Feb 2024
Contributed by Lukas
In this episode, Lauren & Matt talk about using valuable and authentic social media engagement t...
Email Marketing for Authors & Creators
07 Feb 2024
Contributed by Lukas
In this episode, Matt & Lauren discuss one of the most successful marketing strategies, share id...
Marketing Your Book Pre-Launch, At-Launch, and Post-Launch
31 Jan 2024
Contributed by Lukas
In this episode, Lauren & Matt explore the three stages of promoting your book—pre-launch mark...
Are Print Books Dead?
24 Jan 2024
Contributed by Lukas
In this episode, Matt & Lauren discuss some of the most important questions asked by authors and...
Self-Publishing is a Team Sport
17 Jan 2024
Contributed by Lukas
In this episode, Lauren & Matt discuss the publishing, design, and marketing experts that you ma...
What is Print-on-Demand?
10 Jan 2024
Contributed by Lukas
Lulu.com is a print-on-demand self-publishing company. But what exactly is print-on-demand? And why ...
Why We Love Attending Conferences (and Why You Should Too)
29 Nov 2023
Contributed by Lukas
In this episode, Matt and Lauren expound on the many reasons we’re passionate about sponsoring and...
The Robot in the Room: AI for Authors & Content Creators
22 Nov 2023
Contributed by Lukas
In this episode Lauren and Matt address the robot in the room – artificial intelligence! We share ...
Can You Really Make Money Selling Books?
15 Nov 2023
Contributed by Lukas
In this episode, Matt and Lauren tackle the question on every author and creator’s mind – can yo...
4 Reasons Creators Don’t Sell Direct (and Why You Should)
08 Nov 2023
Contributed by Lukas
In this episode, Lauren & Matt tackle some common myths, misconceptions, and hesitations creator...
Is Self-Publishing the Best Path for Today’s Creators?
01 Nov 2023
Contributed by Lukas
In this episode, Lauren & Matt explore traditional, hybrid, and self-publishing, and make a case...
Publishing for Growth: How a Book Can Level Up Your Brand
01 Nov 2023
Contributed by Lukas
In this episode, Matt and Lauren discuss how publishing a book can help you establish yourself as an...