Inside the Inbox: How to Plan an Email Campaign Series

Tune in for another episode of The Email Marketing Podcast with Laurie & Lauren! In this episode, Laurie & Lauren walk through the steps to prepare for an important email marketing campaign series like holiday sales or a new book launch. We review: Why you should plan ahead for an email campaignYour pre-campaign planning timelineHow to monitor your campaign once it’s liveWrapping up your campaign (and setting yourself up for success with the next one)Watch this episode on YouTube!Dive Deeper💡 Listen to These EpisodesEp #82 | The Email Marketing Podcast with Laurie & LaurenEp #86 | Maximizing Your First Impression in the Attention EconomyEp #87 | Live From Content Entrepreneur Expo!💡 Read These Blog PostsWhat Is an Author Brand and Why Does It Matter?Mastering Email Marketing for Authors💡 Watch These VideosLulu University | Holiday Marketing PlaylistSound Bites From This Episode🎙️ [10:23] “If you're not clear with what your campaign is trying to achieve, your click through or your call to action is going to most likely be a little bit confusing for the recipient. Because if I'm just like, throwing a bunch of stuff in an email, the recipient is not going to know where to focus.”🎙️ [36:09] “It is really important for email to provide that value so that people continue to open your emails.”🎙️ [55:03] “Because email is always going to be one of your number one channels for success for a big launch. So take advantage of it.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

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