2025 Plot Twists in Publishing (That Everyone Saw Coming)

In this episode, Matt & Lauren look back on this year in publishing. We review some of our predictions from 2024 and how those trends impacted the industry in 2025, including: How AI continued to dominate the conversation Why more and more authors and publishers are exploring direct salesHow traditional publishers are adopting print-on-demand solutionsWhy building community is more important than everListen now, or watch the full episode on YouTube! Dive Deeper💡 Explore These ResourcesLulu | 2025 Books & Business Insights ReportKajabi | State of Creator Commerce Report 2025Jane Friedman | The Key Book Publishing Paths: 2025–2026 💡 Listen to These EpisodesEp #52 | Did Indie Authors Publish and Prosper in 2024? Ep #56 | The Indie Author's Guide to Going Wide With Your Book DistributionEp #68 | Maximizing Your Chances of Discoverability in Generative AI SearchEp #96 | Building a Landing Page for Your Book💡 Read These Blog PostsAuthor Research: What the Top 5% of Creators Do DifferentlyDigital Printing for Traditional PublishersSound Bites From This Episode🎙️ [18:20] “[Selling direct] has become so common and so easy that I think that not only will it continue, but I think you're really gonna start seeing a lot of major players adopting it now going into 2026.”🎙️ [27:15] “I don't think we're gonna be living in a world much longer where it's an us versus them mentality, indie publishing versus traditional publishing.”🎙️ [40:25] “I think that this year people really kind of had the reality check of, oh shit, we can't do it this way. I cannot put all of my eggs in this basket if I'm not the one holding the basket.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

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