Looking Ahead at Publishing Trends for 2026

In this episode, Lauren & Matt peer into their crystal balls for a look into the future (or make some very sound projections grounded in knowledge and experience). We take turns sharing our insights and expectations for what’s to come in the publishing industry in 2026, including: 🔮 Print-on-demand will become as important to the publishing supply chain as other tech solutions over the years🔮 Authors will explore more ways to build their brand by blending self-publishing and traditional publishing strategies🔮 Traditional publishers will adopt direct sales practices, both to increase their profit margins and to build relationships with readersBut the real question is…was there confetti in Matt’s future? Watch the episode on YouTube to find out! Dive Deeper💡 Explore These ResourcesCheck out Matt’s book Profit On-Demand: The Creator’s Guide to Building a Profitable Business with Print-on-DemandLulu’s 2025 Books & Business Insights Report💡 Listen to These EpisodesEp #78 | How to Use Generative AI to Sell More BooksEp #97 | How Print-On-Demand is Fueling the Resurgence of MagazinesEp #99 | 2025 Plot Twists in Publishing (That Everyone Saw Coming)💡 Read These Blog PostsDigital Printing for Traditional PublishersAmazon Isn’t the Only Option: Going Wide to Diversify Your Book SalesWhat Can Lulu Do For You?Sound Bites From This Episode🎙️ [5:58] “Print-on-demand models will become as important, I think, to the publishing supply chain as some of the other things that have surfaced over the years.”🎙️ [29:23] “Anytime you can gain a full percentage point, multiple or even double digit percentage points, like that's an opportunity you want to jump at. So when you look at what direct sales affords you, when that's implemented properly, especially with a print-on-demand model, there's just no arguing with that.”🎙️ [35:35] “I think if we…let's say six months from now, we talk about the trend of POD for new users coming into the ecosystem. Yeah, I bet it's more than an uptick.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

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