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Publish & Prosper

How Does Selling Direct Actually Work?

07 May 2025

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We’ve mentioned, once or twice, the value of selling direct. But how does it actually work? In this episode, Lauren & Matt walk through the direct sales cycle and answer some common questions, including: How do transactions work? Who handles customer issues? What am I supposed to do with my customer data?Watch this episode on YouTube!Dive Deeper💡 Check Out These ResourcesJoanna Penn’s Store FAQsLulu Direct Knowledge BaseLulu’s Pricing CalculatorLulu Direct💡 Listen to These EpisodesEp #22 | Using Customer Data to Grow Your BusinessEp #31 | Your 7-Step Guide to Building an Online BookstoreEp #39 | Pain Point Solutions for Your Ecommerce Store💡 Read These Blog PostsCustomer Service and Your Ecommerce BusinessSetting Up and Managing Shipping Options in Lulu Direct5 Tax Tips for Authors: A Tax Guide for Independent Creators💡 Watch These VideosWebinar | Lulu Direct Best Practices + Q&A Playlist | Selling Books Through Your WebsiteShopify, WooCommerce, and Wix Playlists🎙️ [30:59] “To me, there's only two reasons to sell direct. It's one, to maximize your profits. You're literally cutting out all th💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

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