How Authors Can Use Long-Form Video to Build Their Brand

In this episode of POD Pod, Lauren is joined by Lulu’s Education & Community Manager (and YouTube celebrity) Chelsea Bennett! Tune in for a conversation on the value of adding long-form video content to your marketing strategy, how authors can use video to connect with their audience, and getting comfortable on camera (and ignoring the haters).Like & Subscribe, and watch this episode on YouTube!Dive Deeper💡 Watch These EpisodesEp #47 | Metrics That Matter: A Guide for Authors & CreatorsEp #55 | How to Hit Your Perfect Pitch for Speaking EngagementsEp #60 | Book Publicity Simplified with Sarah Franklin💡 Watch These VideosHow to Build a Community of True FansStephanie Chandler Webinar | Speaking to Sell Books: ​​​​​​​Break into Professional Speaking to Reach More ReadersFun With Formatting Webinar💡 Read These Blog PostsSocial Media 101: YouTube For AuthorsHow to Write Effective YouTube Descriptions to Reach New FansSound Bites From This Episode🎙️ [10:58] “I think it really just humanizes your brand. It allows people to connect with you on a more authentic level. And so I think that that's really the value add, is more and more with the world that we live in with AI and automation and all of these things, I think people are really hungry for authenticity.”🎙️ [29:03] “You have to remember the shelf life of videos, if it's good, can be up forever.”🎙️ [43:19] “Even if at the end of the day, you decide that's not for me, or it's not helping me reach my goals, you have a whole new skill set that you can pull from when you try the next thing.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

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