Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing
Podcast Image

Publish & Prosper

Understanding Your Audience with Reader Personas

13 Aug 2025

Description

Reader personas are a powerful tool for understanding your target audience! In this episode, Lauren & Matt explain the value of niching down into your target audience, how to create your ideal reader personas, and applying those to inform every step of your publishing journey. Whether you’re still drafting your first book or looking to inject new life into the end of a sales cycle, you have to understand who your readers are. Watch this episode on YouTube!Dive Deeper💡 Listen to These EpisodesEp #35 | Designing the Right Go-to-Market Strategy for Your BookEp #51 | Finding Your Niche, Your Ideal Reader, and Your Target AudienceEp #78 | How to Use Generative AI to Sell More Books [How to Use AI for Reader Personas] 💡 Read This Blog PostBuilding Effective Reader Personas for Authors and Creators💡 Watch These VideosLulu U Playlist | Audience BuildingWhy People Buy: Using Psychology to Sell More BooksSound Bites From This Episode🎙️ [10:22] “A reader persona, for all intents and purposes, is nothing different or short of what we would call a customer persona or a buyer persona in marketing and sales, right? Understanding who your ideal candidate is, who's the person that you're talking to within what would be a broader target audience.”🎙️ [30:25] “I think that when you know who you're writing to and you know how to actually authentically connect with them, it does kind of subconsciously build that rapport already.”🎙️ [44:43] “I think that's the key with post-launch, and persona updates as well, is that you really have to be able to get that data and that information. You can't go back and update a persona if you're not getting that real time information. The only way you're getting that real time information is through selling those titles direct, or having some other direct way to come in contact with the buyers of your book.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

Audio
Featured in this Episode

No persons identified in this episode.

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes
🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Comments

There are no comments yet.

Please log in to write the first comment.