Beyond the Algorithm: Relationship Marketing for Authors & Publishers [Live From London Book Fair]

Recorded Live from London Book Fair! In this episode, Matt & Lauren explore the value of relationship marketing (tailoring your efforts to connect with your audience) versus algorithm marketing (tailoring your efforts to satisfy algorithms). We debate the merits of both strategies and share actionable steps to use them together to grow your brand. Dive Deeper💡 Watch the Session on YouTube💡 Learn More About Lulu Direct💡 Check Out ReallyGoodEmails.com💡 Listen to These EpisodesEp #24 | How to Turn Your Casual Fans into Super FansEp #47 | Metrics That Matter: A Guide for Authors & CreatorsEp #59 | Mastering Book Metadata to Maximize Market Reach💡 Read These Blog PostsDiscoverability in the Age of AI SearchHow to Turn Casual Followers into Dedicated Super FansHow to Convince Readers to Buy Books Directly From You💡 Watch These VideosLulu U Playlist | Direct SalesLulu U Playlist | Marketing TipsSound Bites From This Episode🎙️ “Human impressions over digital impressions. If you take nothing else away today, write that down. Human impressions over digital impressions. Every day, all day.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

There are no comments yet.

Please log in to write the first comment.