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Publish & Prosper

Making the Most of Partnerships to Grow Your Audience

18 Jun 2025

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In this episode, Lauren & Matt explore how indie authors and content entrepreneurs can use partnerships and collaborations to grow their audience, establish authority, and build long-term relationships that outlast any algorithm. We break down strategies for how to identify the right partners, pitch yourself, and make the most of a mutually beneficial collaboration. Watch this episode on YouTube!Dive Deeper💡 Explore These ResourcesSponsor Magnet by Justin MooreSparkToroBuzzSumo💡 Listen to These EpisodesEp #13 | Earning Free Publicity for Your BookEp #46 | How to Maximize ROI on In-Person EventsEp #68 | Maximizing Your Chances of Discoverability in Generative AI Search💡 Read These Blog PostsHow to Pitch Your Book for Earned PromotionHow to Grow Your Author NetworkYour Guide to Blog Tours and At-Home Marketing💡 Watch This WebinarHow To Reach a Wider Audience By Working With Micro-InfluencersSound Bites From This Episode🎙️ [2:22] “I think it's even more critical right now that people understand the importance of them, but also how to do it. Because right now everything is white noise.”🎙️ [10:10] “That level of authority and recognition, I think, is really important and that's a great benefit of collaborating with other creators and authors.” 🎙️️ [27:31] “Nothing can ruin a potential friendship or partnership a relationship faster than not delivering on something that the other deems important.”💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

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