Purposing
Episodes
James Reed: "Socialism and Capitalism don't work, but THIS works." - How becoming PhilCo forces long-term strength, not short-term extraction.
03 Feb 2026
Contributed by Lukas
In this episode, Becky is joined by James Reed, Chair and CEO of Reed, one of the UK’s most recognisable and successful family-owned businesses. Jam...
The sustainable return on investment framework: Proving profit, people and performance can align
20 Jan 2026
Contributed by Lukas
This week Becky is joined by Emilio Tenuta, Chief Sustainability Officer at Ecolab. With more than three decades working at the intersection of busine...
The sustainability agenda 2026: Where leaders should focus their attention | Matthew Bell, CEO of Anthesis
06 Jan 2026
Contributed by Lukas
What lies ahead in shaping the sustainability agenda in 2026? And what do leaders need to be preparing for to drive real-world change whilst driving p...
When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-Jones
09 Dec 2025
Contributed by Lukas
When a company built on purpose realises its purpose no longer lands, everything has to be re-examined. Even the language that once united it.So how d...
Putting the tea in sustainability: can your cuppa change a global industry?
25 Nov 2025
Contributed by Lukas
We all love a cuppa, but did you know the contents of the mug in your hands could hold the key to transforming global value chains?in this episode, Be...
Mutual benefits: How YBS enacts purpose to make financial services mutual, meaningful and member-led | Susan Allen, YBS
11 Nov 2025
Contributed by Lukas
What if decisions were not just owned by stakeholders, but shaped by the customers themselves? In this Episode, Becky is joined by Susan Allen. Susan ...
What the 'purpose gap' reveals about leadership and trust (and 3 THINGS needed to get employees to stay) | Sarah Gillard and Ben Hayman
28 Oct 2025
Contributed by Lukas
Some estimates put the cost of replacing an employee in the UK at 25,000 pounds. And with one in five people considering leaving their roles, that ...
WWF’s innovative new model to fund wildlife conservation | Stanley Anyetei, WWF
14 Oct 2025
Contributed by Lukas
In this episode Becky is joined by Stanley Anyetei, Financing Green Lead at WWF Netherlands. Stanley is helping to redefine how conservation is funded...
What is sustainable finance?: 3 steps to access cheaper, long-term finance and create impact | Vijay Bains, Emirates NBD Group
30 Sep 2025
Contributed by Lukas
In this episode, Becky is joined by Vijay Bains, Group Chief Sustainability Officer and Head of ESG at Emirates NBD. With a career spanning climate sc...
Unlocking influence and creating change as an individual | Arabella Ellis, Co-Founder of Gyre
15 Jul 2025
Contributed by Lukas
The role of the sustainability leader is rapidly shifting. It’s no longer just about technical expertise – it’s about navigating complexity, unl...
Uniting Purpose and Storytelling to Drive Sustainability at Virgin | Darshna Myronidis, Group Director of Sustainability
01 Jul 2025
Contributed by Lukas
Sustainability is a growing priority for organisations, but driving it forward can feel challenging and uninspiring. So how can we make it more engagi...
A greener route: Decarbonising Europe's largest delivery network: Caryn-Ann Allen, Geopost
17 Jun 2025
Contributed by Lukas
Cutting emissions is crucial for the planet. But how can we effectively shift the mindsets and behaviors of suppliers whose practices have a significa...
Healing beyond healthcare: The role of sustainability in shaping Bupa’s vision for people and planet | Nigel Sullivan
03 Jun 2025
Contributed by Lukas
What role can sustainability play in improving both the health of people and of the planet?In this episode, Becky is joined by Nigel Sullivan, Chief S...
Championing the power of sport to drive meaningful social and environmental impact | Gemma Wiggs and Jamie McKeown, World Rugby
20 May 2025
Contributed by Lukas
Sporting events can be truly transformative. But how do you create positive impact, long after the tournament ends?Today, Becky is joined by Gemma Wig...
Avon Calling: A Purpose-Led Model for Women's Economic Empowerment | Natalie Deacon, Avon
06 May 2025
Contributed by Lukas
When an organisation has had purpose in the heart of the business for decades, how do you ensure you keep that purpose fresh?Today, Becky is joined by...
Driving innovation and change in urban mobility | Will Butler Adams, CEO at Brompton
22 Apr 2025
Contributed by Lukas
Our cities have been built around the automobile. So how do we reclaim our streets to promote modes of transport that benefit both people and the envi...
Top 5 tips for 2025: Creating a culture that attracts and retains top talent
04 Feb 2025
Contributed by Lukas
At this time of year, around one in ten of your workforce is looking for new jobs. And nearly half of employees are considering leaving their job due ...
Breaking the glass ceiling through purpose: Finding Formula 1's first female driver with Ali Donnelly, More Than Equal
31 Oct 2024
Contributed by Lukas
Less than 10% of all motorsports participation is female. And low statistics like this transcend across the sporting world compared to male athletes.&...
Executing global purpose strategy with local impact with Alma Alejandro
17 Oct 2024
Contributed by Lukas
Having the right global purpose strategy to create change is essential. But how do you make sure it also has local impact? Today, Becky is joined by A...
Climate Week NYC Special with Stuart McLachlan and Annabelle Stamm, Anthesis
01 Oct 2024
Contributed by Lukas
This episode is a Climate Week special, in which we’ll be getting an insider’s view of New York Climate Week - the people there, the key events, t...
Driving long-term success in a family owned business with Steve Beechey, Group Public Sector Director at the Wates Group
19 Sep 2024
Contributed by Lukas
Family-owned businesses are truly unique, serving as the embodiment of tradition, community, and legacy. But how do these qualities shape their sense ...
Can the creative arts slow down climate change? With Polly Mackenzie, Chief Social Purpose Officer at UAL
05 Sep 2024
Contributed by Lukas
Creative expression brings joy, purpose, and meaning to human lives. More than that, it is the definition of the possible, the desirable and the tacti...
How to build corporate reputation through purpose with Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group
22 Aug 2024
Contributed by Lukas
Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public vi...
When to change your purpose with Chris Jackson, Group Head of Colleague Experience at Centrica
08 Aug 2024
Contributed by Lukas
Having purpose at the heart of your business is essential for meaningful brand impact. It’s also essential that your purpose is understood by all ar...
How to measure meaningful brand impact with Mitch Oliver, Global VP of Brand and Purpose at Mars Inc.
25 Jul 2024
Contributed by Lukas
The idea of brand purpose is pretty contested within marketing. Critics are claiming that we’ve reached ‘peak purpose’ and are calling for peopl...
Trailer: Purposing Season 3
25 Jul 2024
Contributed by Lukas
This year, many businesses are finding it tougher than ever. So wouldn’t it be easier to put purpose and sustainability on the back burner? At least...
If we don’t fix the market, we won’t fix climate change with Steve Waygood, Chief Responsible Investment Officer at Aviva Investors
01 Aug 2023
Contributed by Lukas
The science on climate change is clear: the planet is heating at an alarming rate. We’re already at risk of breaching the limits set in the 2015 Par...
Moving faster, aiming higher, and digging deeper - the role of advocacy in purpose-driven businesses, with Char Love from Natura&Co
20 Jul 2023
Contributed by Lukas
The power to drive real change comes when every single person in the business feels that they are extended members of the advocacy team - but what are...
Why systems-thinking is essential for purpose-led businesses, with Dr. Sally Uren, CEO, Forum for the Future
04 Jul 2023
Contributed by Lukas
If businesses want to achieve anything more than incremental change which reinforces that system, we need a new way of operating. It’s true that the...
How Ben & Jerry’s put fearless activism at the core of their social mission
20 Jun 2023
Contributed by Lukas
We need businesses and brands to have a tangible, positive impact on the world. Employees, customers and consumers expect it; they want to see the com...
How to disrupt an industry through purpose with Hayley Still, CEO at Hydrogen Group
06 Jun 2023
Contributed by Lukas
Recruitment is a commercially-driven industry where results and commissions keep the wheels turning. Few would expect purpose to be front and centre. ...
The good growth story - how purpose, sustainability and innovation have built the Graze brand
23 May 2023
Contributed by Lukas
Pioneers of purposeful business have been around for decades. Graze is a recent addition rewriting the snacking playbook for healthy people and planet...
How purpose can unite teams and drive impact, with Cath Possamai, Talent Acquisition Director for Amazon in EMEA
10 May 2023
Contributed by Lukas
Having a clear, actionable purpose that acts as a real North Star can help businesses attract and retain talent, build engaged workforces and drive in...
How to unlock profit with purpose - what sustainability can do for your bottom line
25 Apr 2023
Contributed by Lukas
Global supply chains and seasonal production gives fashion a big carbon footprint. We’ve heard a lot about this in fast fashion. But in the luxury s...
Trailer: Purposing Season 2
25 Apr 2023
Contributed by Lukas
It might feel like purpose is under attack from the “anti-woke” brigade. But that isn’t stopping leading companies rewiring their businesses aro...
How purpose catalyses growth at the world's most successful furniture retailer, IKEA
01 Feb 2023
Contributed by Lukas
In the last episode of the first season of the Purposing podcast, Given CEO Becky Willan speaks to Simon Henzell-Thomas, Global Director Climate, Ingk...
Bringing environmental and social prosperity through purpose with Peter Simpson, CEO of Anglian Water
18 Jan 2023
Contributed by Lukas
Rewiring a business around a new set of purpose-driven priorities is a huge undertaking. It can take several years and involve reassessing strategy, c...
Using purpose to drive growth, challenge inequality & tackle the climate crisis
07 Dec 2022
Contributed by Lukas
Even if you’re not familiar with Reckitt, you’ll probably have some of their products in your home, including iconic household brands like Dettol,...
Making sustainable business transformation the engine of your purpose, with Esther Verburg, Executive Vice President of Sustainable Business and Innovation at Tommy Hilfiger Global & PVH Europe
23 Nov 2022
Contributed by Lukas
When global fashion brand Tommy Hilfiger combined sustainability, inclusion and innovation in one team with a mission to drive purposeful business tra...
Refreshing purpose in one of the original purpose-driven businesses with Nina Bhatia, Executive Director, Strategy & Commercial Development at John Lewis Partnership
09 Nov 2022
Contributed by Lukas
During 2020’s Covid pandemic, high street retail faced a catastrophe. But the high street legend John Lewis Partnership saw it as an opportunity - t...
Engaging leaders on purpose with Fiona Cannon
26 Oct 2022
Contributed by Lukas
Building purpose into a business from the ground up is hard. No surprises there. But reinforcing a long-standing intention can be almost as tricky.&nb...
Making Purpose Personal with The Body Shop’s Jenny Whitehorn
12 Oct 2022
Contributed by Lukas
It's one thing for C-suite executives to get excited about purpose. But what’s the point if that’s not reflected across the entire workforce?When ...
Why purpose driven businesses need to be more collaborative companies
28 Sep 2022
Contributed by Lukas
Anyone interested in solving the world’s biggest social and environmental challenges will tell you that it can only be done through collaboration. N...
Trailer: Purposing
28 Sep 2022
Contributed by Lukas
Does your company's approach help solve the world’s problems? If not, it might be time to take action for the future of your business and the planet...