Real Story on Martech
Episodes
Taxonomy and Your Martech Stack
19 Mar 2026
Contributed by Lukas
Hosts Jarrod Gingras and Tony Byrne welcome taxonomy expert Stephanie Lemieux, president & principal consultant at Dovecot Studio, to explore the ...
DAM and Your Content Demand Chain
14 Jan 2026
Contributed by Lukas
Tony Byrne and Jarrod Gingras explore the future of digital asset management in an AI-driven world. They break down the shift from DAM as a passive co...
Agents and the Future of Your MarTech Stack
18 Dec 2025
Contributed by Lukas
Agentic AI is being hailed as the future of the MarTech stack—but is it truly transformational or just the latest hype cycle? In this episode, Jarro...
What We’re Grateful for in Martech
06 Nov 2025
Contributed by Lukas
In this Thanksgiving episode, Tony Byrne and Jarrod Gingras trade their usual vendor skepticism for gratitude as they reflect on what’s going right ...
Is Your Vendor a Zombie?
09 Oct 2025
Contributed by Lukas
Some martech vendors are “zombies” — drifting through the market on legacy code, outdated R&D, or dwindling venture cash. Hosts Jarrod Ging...
Career Killers & Kudos for MarTech Leaders
11 Sep 2025
Contributed by Lukas
Real Story Group founder Tony Byrne and managing director Jarrod Gingras share the biggest career killers and kudos for MarTech leaders, based on deca...
A Roadmap for Your DAM Journey
07 Aug 2025
Contributed by Lukas
Jarrod Gingras and Tony Byrne break down the four phases of Digital Asset Management (DAM)—from chaotic file storage to AI-powered predictive conten...
How Top Martech Leaders Tackle Big Challenges
10 Jul 2025
Contributed by Lukas
Jarrod and Tony share real-world lessons from enterprise Martech leaders—covering what’s working (and what’s not) across key areas like customer...
Why IT Industry Analysts Suck
13 Jun 2025
Contributed by Lukas
Jarrod and Tony explore why major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycling outdated ideas, and creating...
Martech Selection: The Good, the Bad, and the Ugly
28 Apr 2025
Contributed by Lukas
Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’...
The Future is Legless: A New Martech Paradigm
24 Apr 2025
Contributed by Lukas
Is headless architecture enough in today’s complex, AI-fueled marketing landscape? Hosts Jarrod Gingras and Tony Byrne introduce the provocative con...
Vendor Bullying: What It Is and How to Stop It
24 Apr 2025
Contributed by Lukas
In this debut episode, hosts Jarrod Gingras and Tony Byrne of Real Story Group tackle a pervasive problem in the martech industry: vendor bullying. Dr...
Trailer
24 Apr 2025
Contributed by Lukas
This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gi...