Remarkable Marketing Podcast
Activity Overview
Episode publication activity over the past year
Episodes
The Power of Brand Videos and Emotional Storytelling
21 Feb 2025
Contributed by Lukas
Emmy award-winning documentary filmmaker Mariana Henninger shares her extraordinary transition from collaborating with media giants like the New York...
Driving 5X Growth With 17 No Bullsh*t Marketing Strategies
20 Feb 2025
Contributed by Lukas
Discover the secrets to cutting through the clutter of ineffective marketing with insights from Dave Mastovich, the mastermind behind MASSolutions. Ce...
Strategies to Double Your Results with LinkedIn Advertising and Stop Wasting Ad Dollars
20 Feb 2025
Contributed by Lukas
Meet Joshua Stout, the director of advertising at Influent and a LinkedIn Certified Marketing Expert, who shares his journey and expertise on runnin...
50 Game-Changing AI Tools to Supercharge Your Business Growth and Productivity
12 Feb 2025
Contributed by Lukas
50 AI Tools Every Marketer, Founder and Creator Need to KnowDiscover the top 50 AI tools essential for marketers, founders, and creators to grow and a...
7 Deadly Sins of Growth Hacking, Mastering the Art of Standing Out, and How to Founder
11 Feb 2025
Contributed by Lukas
Ever wondered what it takes to truly stand out in a crowded market? Join us for an insightful conversation with serial entrepreneur Anthony Franco, wh...
The Power of Brand Loyalty and How Brands Make us Feel
26 Jan 2025
Contributed by Lukas
Branding aficionados, prepare to be enlightened as we welcome Kim Derrick Rozdeba, a branding expert with over three decades of experience in branding...
Secrets to High ROI Ad Programs in 2025: TikTok, Reddit, Pinterest, Offers & the Art of Storytelling
25 Jan 2025
Contributed by Lukas
Mastering Performance Marketing and Digital Advertising in 2025 with Dave ValentineIn this episode, we dive deep into performance marketing and digita...
Inspiring Success and Impact through Professional Community
20 Jan 2025
Contributed by Lukas
Join us as we sit down with Matt Heinz who turned a modest in-person gathering into a bustling peer network of 3,500 Chief Marketing Officers. Experi...
Strategies Content Creators Use to Earn $250,000 from Podcasting
13 Jan 2025
Contributed by Lukas
Robin Waite, a renowned author and dynamic keynote speaker, unveils his transformative journey from leading a successful web design agency to establis...
New Strategies for Achieving a Billion Dollars in Sales
29 Dec 2024
Contributed by Lukas
Today we discuss new approaches to getting over a billion dollars in sales as we welcome Marc Von Musser, a seasoned sales and marketing expert with a...
Cultivating Fame and Attention: Personal Branding for Leaders Driving Growth
27 Dec 2024
Contributed by Lukas
Today we discuss the value of personal branding with one of the top 30 influencers on LinkedIn - Justin Oberman, a marketing genius who made a remarka...
The Power of Professional Communities in the Era of AI
26 Dec 2024
Contributed by Lukas
Today we speak with Matt Genovese, a chip designer turned community builder, as he unveils the surprising power of authentic connections in the tech w...
Building an Unforgettable Personal Brand Worth Millions That Drives Career Success
18 Dec 2024
Contributed by Lukas
Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of ...
Is B2B Sales & Marketing Broken? Reimagining B2B Success with Modern Strategies
15 Dec 2024
Contributed by Lukas
Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees...
How a Kitchen Experiment Created a Category: A Product Won the Golden Ticket to Going Viral
14 Dec 2024
Contributed by Lukas
We talk today about how to create a category and make a product go viral as we discuss the remarkable story with Llance Kezner, the founder of Millie&...
LinkedIn Advertising Secrets: How to Achieve 5X the Success at Half the Cost
13 Dec 2024
Contributed by Lukas
Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn adv...
From Zero to Growth: Go-to-Market Strategies that Help Startups Scale
12 Dec 2024
Contributed by Lukas
Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies. We discuss what works for early stage compa...
Mastering Brand Storytelling to Influence Sales: From Mad Men to Modern Marketing
11 Dec 2024
Contributed by Lukas
Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across ...
The Power of Peer Support: Building an Elite and Engaged Community of Chief Marketing Officers
09 Dec 2024
Contributed by Lukas
In this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers....
How Brands are Winning with Influencer Marketing and Creator Collaborations
05 Dec 2024
Contributed by Lukas
Today we discuss if it makes sense for brands to invest in influencer marketing and creator collaborations with Gabe Gordon, co-founder of Reach Agenc...
Taking Customer Relationships to the Next Level with AI and the Perception Formula
04 Dec 2024
Contributed by Lukas
Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science. ...
Using the Magic of Visual Storytelling to Build Your Personal Brand
30 Nov 2024
Contributed by Lukas
When it comes to personal branding the pictures you use to tell your story make all the difference in the world. Meet John Demato, a branding, event, ...
Expanding the Audience and Influence of Your Personal Brand
27 Nov 2024
Contributed by Lukas
Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky sh...
How Testing in Marketing Fuels Innovation - Harnessing Experimentation to Drive Results
26 Nov 2024
Contributed by Lukas
Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, w...
How Sponsorships Become Great Marketing Investments
25 Nov 2024
Contributed by Lukas
Unlock the secrets of getting engagement instead of just brand awareness from sponsorships with our guest Richard Levy - a CMO with 20 years of global...
Using Creative Restriction to Drive Success in Storytelling
23 Nov 2024
Contributed by Lukas
Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Hea...
Building Authenticity and Influence on LinkedIn
22 Nov 2024
Contributed by Lukas
What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the...
How to Build an Innovation Culture and Make Innovation Happen in Marketing
14 Nov 2024
Contributed by Lukas
How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leadi...
How Chief Marketing Officers Drive Billions in Value for Their Company
14 Nov 2024
Contributed by Lukas
Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle sha...
AI Led Growth Driving 2X Revenue with Sales and Marketing Automation
28 Oct 2024
Contributed by Lukas
In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebr...
Content-Led Growth Strategies
27 Oct 2024
Contributed by Lukas
Today we discuss how Content-Led Growth can increase your lead generation by up to 300% with insights from Michael Marchese, the founder and CEO of Te...
How to Achieve Customer-Led Growth, Forget the Funnel and do Better Product Marketing
23 Oct 2024
Contributed by Lukas
How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specia...
Marketing Strategies to Sell Millions More on Amazon and Improve Profit Margins
10 Oct 2024
Contributed by Lukas
Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our ex...
The Art of Social Media for Business and a Blueprint for Social Success
09 Oct 2024
Contributed by Lukas
Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written...
Unlocking Email Marketing Success in 2024
07 Oct 2024
Contributed by Lukas
In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to genera...
How to Influence Buyer Behavior Without Feeling Gross and Get 300% Better Marketing Results
04 Oct 2024
Contributed by Lukas
Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. Wi...
Victory Vibes: Winning Strategies for Sweepstakes
02 Oct 2024
Contributed by Lukas
Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special g...
Why Does Your Marketing Suck? And Why Are You Wasting so Much Money on Marketing?
30 Sep 2024
Contributed by Lukas
Why Your Marketing Strategy Is Failing and Costing You MoneyThis episode explores common reasons behind ineffective marketing strategies and highlight...
Mastering Personal Branding: Proven Strategies for Success and Credibility
29 Sep 2024
Contributed by Lukas
Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned pers...
Marketing Changes in the Creator Economy and AI Innovations in Producing Content with Descript CEO Andrew Mason
24 Sep 2024
Contributed by Lukas
Exploring the Creator Economy Shift and the Rise of Descript with Andrew MasonIn this episode, we delve into the significant shift towards the creator...
Inside the Process of Going Viral in B2B - Balancing Creativity, Experimentation and Process
15 Sep 2024
Contributed by Lukas
How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media pr...
How Founders Can Leverage Personal Branding to Scale Their Company to $10 Million+
15 Sep 2024
Contributed by Lukas
Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into ...
How Can Marketing Drive $100 Million in Revenue?
12 Sep 2024
Contributed by Lukas
Unlock the secrets of explosive growth marketing with insights from Alex Montas who has driven over $200 million in revenue for top brands. Learn from...
How Great Leaders Consistently Captivate, Entertain and Inspire Audiences at Events
06 Sep 2024
Contributed by Lukas
Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences. Our guest Peter George is an author of a book o...
How Influencers Drive Success with Live Streaming on Amazon, YouTube, LinkedIn, TikTok, and Instagram
05 Sep 2024
Contributed by Lukas
How does being in the military prepare you to be a great marketer? In today's episode we discuss using military precision to drive digital mar...
Unforgettable Marketing Campaigns that Drive Results
26 Aug 2024
Contributed by Lukas
Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua...
Advanced AI Strategies for Marketing to Drive Epic Results: Tools, Ideas, and Real-World Applications
25 Aug 2024
Contributed by Lukas
Curious about how AI is transforming the landscape of marketing? Join us as we host Jess Gonzalez, a seasoned marketer with a decade of experience at ...
The Proven Formula Experts and Entrepreneurs use to Make Millions and Get Rid of Head Trash
25 Aug 2024
Contributed by Lukas
Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distingu...
How to Become a Highly Paid Elite Keynote Speaker
24 Aug 2024
Contributed by Lukas
Join us in this episode as we welcome two industry titans, Kim Walsh Phillips and Justin Guarini. Kim, a marketing genius with a track record of trans...
Massive Career Benefits of Mastering LinkedIn and Personal Branding. And How to Win by Bring a Friend First
24 Aug 2024
Contributed by Lukas
In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares he...
Does Outdoor Advertising on Billboards, Blimps and Cars Work?
18 Aug 2024
Contributed by Lukas
Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum...
Your Destiny is Defined by Your Relationships - How to Use LinkedIn to Your Advantage
17 Aug 2024
Contributed by Lukas
In this inspiring episode, our guest Matt Cretzman shares his incredible journey of leveraging the power of LinkedIn, starting from a pivotal moment i...
How to Create a Category-Leading Brand
15 Aug 2024
Contributed by Lukas
Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consu...
A Framework for Taking Your Career to the Next Level with Personal Branding and Marketing Yourself
14 Aug 2024
Contributed by Lukas
What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation...
Getting Big Results with Advertising, Content Marketing, and Connected TV. Plus the Winning Mindset for Sales and Marketing
13 Aug 2024
Contributed by Lukas
Unlock the secrets to skyrocketing your sales with expert insights from Debra Bowers, the resilient CEO of advertising firm Hexagon Media. Today we ...
Maximizing Marketing ROI with Strategic Focus, Evolving Tactics, and Doing More with Less
12 Aug 2024
Contributed by Lukas
Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a...
How did 4,000 Creators Become Best Selling Authors and Get Thousands of Book Sales?
05 Aug 2024
Contributed by Lukas
After spending 6-12 months writing a book how do authors sell tens of thousands of copies and get on best seller lists? This episode promises to revea...
Driving Growth with Profitable Marketing Strategies by Mastering the Marketing Ecosystem
05 Aug 2024
Contributed by Lukas
How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a ...
How Ambitious Brands Get it Done with Fewer Resources and Less Time with Good Marketing
02 Aug 2024
Contributed by Lukas
Ever wondered how to achieve marketing success when you have very limited time and resources? Tune in as we chat with Emily, a fractional CMO and the ...
Unlocking YouTube Success: Strategies for Explosive Channel Growth and Audience Engagement
23 Jul 2024
Contributed by Lukas
Ever wondered how some YouTubers skyrocket to success while others struggle to gain traction? Join us as we unpack the secrets to YouTube success with...
Getting to $100 Million in Sales with Demand Generation
19 Jul 2024
Contributed by Lukas
Speed is Everything in Marketing and Finding the Pain Customers are Running Away From is KeyUnlock the secret to accelerating your business growth by ...
How to Be a Voice That Moves The World - Transforming Lives Through Emotional Storytelling
13 Jul 2024
Contributed by Lukas
How can you launch a passion campaign that helps over 7.5 million children in need? In today's episode we find out what happens when a successf...
Driving Growth with Mastermind Groups to Achieve Long-Term Success
12 Jul 2024
Contributed by Lukas
Ever wondered how to harness the collective genius of a small group to catapult your business to new heights? Join our conversation with Liz Scully, a...
The Growth Framework Business Leaders Need to Succeed
11 Jul 2024
Contributed by Lukas
Unlock the secrets to sustainable business success with Bill Flynn, a veteran professional with over 20 years in high-tech startups. You'll gain ...
AI Strategies to Create High Quality Content and Take Your Content Marketing to the Next Level
10 Jul 2024
Contributed by Lukas
What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Natha...
Building a Remarkable Marketing Team - Mastering the Gen Z, Millennial and Gen X Divide
30 Jun 2024
Contributed by Lukas
Ever wondered how to build a marketing dream team from scratch? Learn from the expertise of Janet Granger, a seasoned marketing strategist who has suc...
How to Build a Strong Business from a Podcast and Get Millions of Listeners Every Month
29 Jun 2024
Contributed by Lukas
Ever wondered how to build a successful business from a podcast and get millions of downloads every month? Get ready to be inspired by Lindsay McMahon...
How to Build a YouTube Channel to 100 Million Views and 500K Subscribers
28 Jun 2024
Contributed by Lukas
Unlock the secrets to building a thriving YouTube channel with insights from Finn McKenty, who transformed his career from working with giants like Ni...
One of the Largest Seafood Restaurants Becomes a Media Powerhouse and E-commerce Brand
28 Jun 2024
Contributed by Lukas
How does a family-owned seafood restaurant transform into one of the most celebrated dining destinations in the United States? We're thrilled t...
How to use Cognitive Empathy as a Marketing Super Power to Create Big Ideas Worth $100M+
26 Jun 2024
Contributed by Lukas
What if you could unlock the secret to creating marketing that deeply resonate with consumers? Join us for an engaging conversation with Rob Volpe, CE...
Here's How to Increase Your LinkedIn Engagement by 1,800% Using AI
25 Jun 2024
Contributed by Lukas
Unlock the secrets of LinkedIn success with Joe Apfelbaum, the energetic CEO of Ajax Union and a leading expert in digital marketing, LinkedIn strateg...
When AI Meets the Content Beast, Developing a Blueprint for Integrating AI at Work, and Avoiding AI Overwhelm
18 Jun 2024
Contributed by Lukas
Join us as content marketing expert Geoffrey Klein shares his fascinating journey, from collaborating with the legendary Seth Godin to giving a Tedx t...
How Self-Belief, Self-Worth and Consistency Drives Success for Marketers
18 Jun 2024
Contributed by Lukas
Ever wondered how a computer engineer navigates from the corporate world to becoming a veteran podcaster with over 1,700 episodes? Join us as Alan, CE...
Selling Millions Through Organic Marketing, Strategic Podcasting, and Coaching
17 Jun 2024
Contributed by Lukas
Curious about how to attract high-value clients without spending a dime on ads? Tune in as Jeanne Omlor, a super elite business coach, reveals how she...
How Amazon Proved the Biggest Risk in Marketing is Not Taking Risks
15 Jun 2024
Contributed by Lukas
What if embracing new trends could be the key to unlocking unprecedented success? In our latest episode, we sit down with Steve Anderson, an accomplis...
Driving Growth and Saving Lives with Press Releases - The Power of PR for All Businesses
12 Jun 2024
Contributed by Lukas
Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the pas...
How to Drive Growth with Podcasting as YouTube Becomes the Top Platform for Podcasts
07 Jun 2024
Contributed by Lukas
Discover the secrets to catapulting your business to new heights with growth architect Beate Chelette, who shares her incredible transformation from o...
Secrets to Building and Protecting Your Online Reputation in an Era of Misinformation
06 Jun 2024
Contributed by Lukas
Is your company struggling to maintain a stellar online reputation in a market flooded with misinformation? Join us as we sit down with Allyson Havner...
Top Secrets and Hacks of the LinkedIn Algorithm for Sales and Marketing Success
04 Jun 2024
Contributed by Lukas
Today's episode will completely shift the way you think about how to use LinkedIn.Our guest, Lia Bliss, is a self proclaimed data nerd. She foc...
How AI is Saving Lives, Disrupting Google Search, and the Era of AI Agents
01 Jun 2024
Contributed by Lukas
Unlock the potential of AI in your marketing strategies with insights from digital marketing expert Seth Goldstein. Learn how AI can serve as a powerf...
How to Live the Dream of Enterprise Marketing with True Executive Thought Leadership, Best in Class Analyst Relations, and ABM
29 May 2024
Contributed by Lukas
Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic...
Agents of Change in Marketing from Podcasting to Social Media, Events and How Marketers Can Win with AI
25 May 2024
Contributed by Lukas
Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways ma...
It's the Golden Era of Brand Storytelling in Marketing from Super Bowl Ads to Social Media
25 May 2024
Contributed by Lukas
It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social MediaHow can marketers take advantage of the unique time we are li...
How Startups and Business Owners Can Make Marketing Uncomplicated
23 May 2024
Contributed by Lukas
Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so m...
What Marketing Spend Drives Sales? And How Businesses Can Invest Better in Marketing with Solid ROI Tracking
21 May 2024
Contributed by Lukas
Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform yo...
How to Drive Epic Digital Marketing Campaigns
21 May 2024
Contributed by Lukas
Today we explore how to run epic digital marketing campaigns with great resultsIn this episode, digital marketing guru Chris Rodriguez shares his jour...
Simply Put: Why Clear Messages Win – and How to Design Them
21 May 2024
Contributed by Lukas
Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it.In this episode, Eric interviews...
The Art of Personal Branding and Its Influence on Modern Leadership
20 May 2024
Contributed by Lukas
How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBMIn this episode, Victoria Pelletier, a 3X autho...
Mastering the Sales and Marketing Tango: Innovative Strategies for Driving Better Business Outcomes with Events, ABM and Enterprise Marketing
17 May 2024
Contributed by Lukas
Today's episode discusses strategies for sales and marketing teamwork to drive better ROI for events, account based marketing programs.In this ...
How to Drive 10X Returns with Influencer Marketing - Integrated Marketing Strategies
16 May 2024
Contributed by Lukas
Today's episode will make you think differently about how to be successful with influencer marketing.In this episode, guest Dan Coughlin from the...
Every Business Leader Believes They have Credibility but 98% of Leaders are Not Credible. How do Leaders Get Credibility?
16 May 2024
Contributed by Lukas
If executives don't have credibility then no one believes anything they say. In today's episode we tackle the topic of mastering credibili...
Can Businesses Get Growth from Organic Traffic with SEO? And What's Changing with SEO in the Era of AI
15 May 2024
Contributed by Lukas
Why do 96% of web pages get no organic traffic from Google? Today we discuss SEO strategy and how SEO is changing in the era of AI.In this episode,...
How Being Human is Your Competitive Advantage - The Best Marketing is not B2B or B2C, it's Human to Human.
15 May 2024
Contributed by Lukas
Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue. In this episode, marketing expert Bryan Kr...
A Marketer's Blueprint for 50 Years of Career Success with Intention and Integrity
13 May 2024
Contributed by Lukas
Navigating a career path with the precision of a seasoned captain is no small feat. This episode contains practical advice from one a top CMO who is a...
Turning Challenges into Viral Marketing Triumphs, Culture Counts and Why Your Company's Reputation Precedes You in Modern Marketing
12 May 2024
Contributed by Lukas
This episode will change the way you think about brand reputation in modern marketing. Estimates are that 90% of buyer activity is happening before ...
How to be a Remarkable Keynote Speaker and Grow Your Business by Selling from the Stage
09 May 2024
Contributed by Lukas
Today we tackle the marketing topic of how to grow your business through professional speaking. In this episode Eric interviews Steve Lowell, a season...
How Business Leaders Win by Approaching Marketing as an Investment
09 May 2024
Contributed by Lukas
How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment...
How to Stand Out with the Evolution of Social Media Marketing in the Era of AI
08 May 2024
Contributed by Lukas
In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed m...
Strategies for Mastering Instagram for Business & Personal Branding
08 May 2024
Contributed by Lukas
We discuss how you can master the Instagram channel for business and personal branding in today's episodeIn this episode, Corey Walker, a seasone...
Why do the Majority of New Products Fail? How to Avoid a Product Launch Flop
08 May 2024
Contributed by Lukas
How can product marketers make sure that they are successful in launching a new product?In this episode, our guest Narek, CEO and co-founder of Prelau...