Renegade Marketers Unite
Episodes
514: The Business of Expertise: Why Positioning Beats Talent Every Time
17 Apr 2026
Contributed by Lukas
Most marketers believe great work leads to great business. David C. Baker would disagree. In this episode, Drew Neisser sits down with T...
513: Humor as a Leadership Tool
10 Apr 2026
Contributed by Lukas
Do humor and serious leadership belong in the same room? Most leaders default to staying "professional" and miss one of the simplest ways to buil...
512: Finding and Winning Your Next CMO Role
03 Apr 2026
Contributed by Lukas
A tough CMO job search can mess with your confidence fast. The search runs longer than expected. A role looks right on paper, then gets murkier a...
511: Failing Well: Smart Risks and Psychological Safety
27 Mar 2026
Contributed by Lukas
Too many companies treat every failure the same. That makes people more cautious, more guarded, and less willing to take the smart risks innovation ...
510: AEO, SEO, and the New Fight to Shape the Answer
20 Mar 2026
Contributed by Lukas
Search is starting to behave differently. More buyers are asking AI tools direct questions, getting synthesized answers, and making decisions without...
509: The Real Work of Customer Obsession
13 Mar 2026
Contributed by Lukas
Most companies say they put customers at the center of their business. Few actually operate that way. In this episode of Renegade Marketers ...
508: Autonomous Transformation: The Strategy Shift for AI
06 Mar 2026
Contributed by Lukas
AI is forcing a leadership choice. You can treat it like a stack of use cases and end up with a lot of motion and a little progress. Or you can star...
507: When Org Design Shapes Strategy
27 Feb 2026
Contributed by Lukas
Marketing org design isn't an HR exercise. It determines whether your team spends the year reacting… or actually executing. In this episode o...
506: Positioning as a Growth Lever
20 Feb 2026
Contributed by Lukas
Feature-and-function decks aren't winning anymore. In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break...
505: Making Reputation Measurable (and Defensible)
13 Feb 2026
Contributed by Lukas
Many CMOs face the same dilemma: You're asked to prove "brand," then told brand tracking is too expensive. So you invest in analyst relations, adju...
504: Intentional AI Adoption
06 Feb 2026
Contributed by Lukas
AI is now a standing agenda item. It shows up in QBRs, board packets, and 2026 budget plans with a big expectation stamp on it. CMOs are being asked ...
503: The Framemaking Sale: Building Buyer Decision Confidence
30 Jan 2026
Contributed by Lukas
Most marketers worry about whether buyers trust their brand. Brent Adamson, author of The Framemaking Sale, argues that the actual issue sits somewh...
502: Unlocking B2B Intelligence with AI Workflows
23 Jan 2026
Contributed by Lukas
If AI is only helping you write copy, you are leaving real leverage on the table. Every marketing team is buried in invisible busywork; a tra...
501: A Marketing Budget the C-Suite Believes In
16 Jan 2026
Contributed by Lukas
Growth targets keep climbing while cost lines tighten, and planning season starts to feel very personal for CMOs. AI threads through every conversat...
500: B2B Marketing Moves from the 2025 Super Huddle
09 Jan 2026
Contributed by Lukas
Nine years in. 500 episodes later. Hundreds of CMOs on the mic. A deep well of marketing wisdom for anyone brave enough to draw from it. This mile...
499: The Event ROI Reality Check
02 Jan 2026
Contributed by Lukas
Events sit at the crossroads of joy and heartburn for B2B marketers. The magic of getting customers together in real life is real, and so is the pai...
498: Leading Teams Through the AI Learning Curve
26 Dec 2025
Contributed by Lukas
AI is now part of the job, whether your team feels ready or not. Some folks jump in with prompts and pilots; others stay on the sidelines while the ...
497: AI in B2B Marketing: Wins, Misses, Next Moves
19 Dec 2025
Contributed by Lukas
GenAI now sits inside content workflows, SDR outreach, and competitive intelligence. Marketing teams are seeing real wins and real growing pains, and...
496: How B2B Brands Actually Grow
16 Dec 2025
Contributed by Lukas
When it comes to marketing, everyone has opinions—but few have proof. That's where Professor Byron Sharp steps in. In this episode, Drew sits do...
495: Teams Built for Growth and Grit
12 Dec 2025
Contributed by Lukas
Recruiting great marketers is tough work. Sustaining performance, growth, and energy over time demands deliberate choices. Those choices shape the c...
494: Going Fractional?
05 Dec 2025
Contributed by Lukas
Plenty of CMOs reach a point where the fractional model starts to look… intriguing. A little more freedom, a little less 24/7 pressure, and a whol...
493: Budgeting with Conviction
02 Dec 2025
Contributed by Lukas
If your 2026 budget is starting to feel like a no-win puzzle—flat headcount, higher growth expectations, fewer resources—this episode is for you....
492: Inside CMO+: Marketing, Comms, and a $10B Acquisition
28 Nov 2025
Contributed by Lukas
CMO+ signals a bigger remit: marketing plus another lane the business depends on. Drawing from her CMO+ tenure at Altair, Amy Messano (Thomson Reu...
491: Pilot, Prove, Scale: How CMOs Lead Transformation
21 Nov 2025
Contributed by Lukas
If you're not transforming, you're getting left behind. That reality makes transformation anything but presto change; it's a mindset shift, sustaine...
490: Top 10 Countdown: Super Huddle Takeaways for 2026
18 Nov 2025
Contributed by Lukas
What do you get when you put 100+ B2B CMOs in a room with penguin jokes, tactical breakouts, and a whole lot of strategy talk? Flocking awesomeness. ...
489: B2B Storytelling That Scales (and Sells)
14 Nov 2025
Contributed by Lukas
The best B2B brands don't just tell a story. They live it across every team, channel, and touchpoint. But how do you get everyone aligned — fr...
488: One Promise, One Motion: How NetApp Built Strategic Demand
07 Nov 2025
Contributed by Lukas
When B2B brands try to be everything to everyone, they end up with what Gabie Boko calls a "brand of commas." NetApp chose focus instead: One clear...
487: Quick Wins: How CMOs Build Momentum Fast
31 Oct 2025
Contributed by Lukas
In the first 90 days, perception outruns reality. So where will you find the quick, visible wins that turn "new CMO" into "trusted change agent"? ...
486: Courageous B2B Marketing
28 Oct 2025
Contributed by Lukas
By the time you implement "best practices," they've become boring practices, and B2B sure doesn't mean boring to business. In this episode, Drew t...
485: Scalable Acts of Marketing: Building a Repeatable Growth Engine
24 Oct 2025
Contributed by Lukas
Most marketing books promise tips. Scalable Acts of Marketing shows you how to build a system that scales. Written after thirteen years of helpi...
484: Integrated B2B Campaigns: Where Every Message Connects
17 Oct 2025
Contributed by Lukas
There are a lot of worries in B2B right now. AI, tight budgets, shifting search. The one that should sit near the top? Disconnected campaigns. Scatter...
483: From Tactics to Strategy with Michael Watkins
14 Oct 2025
Contributed by Lukas
If you're reacting more than leading, it's time to rethink your strategy mindset. Michael Watkins joins Drew Neisser to explore how CMOs can evolve fr...
482: Juggling CMO+: How to Lead Across the Business
10 Oct 2025
Contributed by Lukas
Wearing the CMO+ hat rewires the role. You pick up a second lane, your calendar tightens, and perceptions shift from "just the marketer," a label no...
481: AEO in B2B: Earning Your Spot in AI Answers
03 Oct 2025
Contributed by Lukas
"How are we going to show up in LLMs?" That's the new CEO question keeping B2B CMOs on alert. As AI-powered search reshapes how buyers find an...
480: GenAI Marketing MacGyvers
30 Sep 2025
Contributed by Lukas
If you think AI is about flashy tools or abstract futures, think again. In this solo Huddles Quick Take, CMO Huddles founder Drew Neisser shares a ...
479: Leading Beyond Marketing: The CMO+
26 Sep 2025
Contributed by Lukas
CMO tenure is a hot topic. Everyone wants to know the secret to staying power. One proven path is stepping out of the narrow marketing l...
478: Marketing in the CEO's Language
19 Sep 2025
Contributed by Lukas
Every CMO wants alignment with their CEO. But all too frequently, things go sideways. It turns into chasing growth at any cost, drowning in acronyms...
477: Retention as Your Revenue Engine
12 Sep 2025
Contributed by Lukas
Putting the customer at the center has been preached for years, yet too often, B2B marketers are told to chase net new logos and leave expansion for...
476: GenAI Isn’t a Toy—It’s a Culture Shift
09 Sep 2025
Contributed by Lukas
Adopting AI isn’t about tools. It’s about trust, training, and transformation. And yes, about CMO’s getting their hands on the keyboard. In t...
475: Customer Centricity: The Art of Picking Favorites
05 Sep 2025
Contributed by Lukas
Most marketers still treat all customers like they’re created equal. Spoiler: they’re not. Some will buy once and vanish, others will stick wit...
474: Go for Launch: How CMOs Drive Market-Ready Products
29 Aug 2025
Contributed by Lukas
Every product launch is a countdown to liftoff. High stakes. High visibility. High chance of failure if systems aren’t in sync. Misaligned messagi...
473: Data Sync or Sink: How Does Your Tech Stack, Stack Up?
26 Aug 2025
Contributed by Lukas
Think your tech stack is working for you? Think again. After analyzing 100 stacks from the CMO Huddles community, Ryan Koonce of Growth Bench exp...
472: AI’s Impact on B2B Marketing Strategy
22 Aug 2025
Contributed by Lukas
There is no pause button on AI. Every day brings a fresh flood of tools, demos, predictions, and pressure to keep up. But what’s actually changin...
471: Dear CEO: This Is What Marketing Actually Does
15 Aug 2025
Contributed by Lukas
Most B2B CEOs never spent time in marketing. Fewer than one in five ever held the title. Which explains a lot. From undervalued budgets to misaligne...
470: The CMOs Playbook for the Coldest Seat in the C-Suite
12 Aug 2025
Contributed by Lukas
The CMO role is not for the faint of heart. Growth targets loom large. Every dollar and decision gets second-guessed. MarTech keeps stacking up u...
469: GenAI Video & Audio: Tools, Tradeoffs & Lessons
08 Aug 2025
Contributed by Lukas
It started with a 90-day challenge: make a GenAI-powered video promoting the 2025 CMO Super Huddle using only off-the-shelf tools. What followed was...
468: Demand-Side Sales: The Forces Behind Every Yes
01 Aug 2025
Contributed by Lukas
Every customer reaches a turning point. Something's not working the way it used to. And now they're ready for change. That's when your product appear...
467: The Strategy-First MarTech Stack
25 Jul 2025
Contributed by Lukas
AI tools. CDPs. DAMs. Shiny objects everywhere. It’s easy to fall for the promise of more tech. But without a plan, that stack starts stacking you...
466: The Synthetic Research Advantage
22 Jul 2025
Contributed by Lukas
Synthetic research is rewriting the rules—and Jon Lombardo is here to explain how. In this Huddles Quick Take, the Evidenza co-founder breaks down...
465: Positioning as a Growth Engine
18 Jul 2025
Contributed by Lukas
Penguins spend 75% of their lives in the water, actively positioning themselves exactly where they need to be to hunt and survive. It’s intentiona...
464: Turning Analyst Relations into Market Traction
11 Jul 2025
Contributed by Lukas
You can’t game the Gartner system. You can’t fast-track a Forrester mention. But you can show up prepared, relevant, and consistent. Analyst Rel...
463: CRO: Friend or Foe?
08 Jul 2025
Contributed by Lukas
Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving reven...
462: Building a Better ABM Motion
04 Jul 2025
Contributed by Lukas
ABM falls apart fast when teams jump in before locking down who they’re chasing, why it matters, and how it’s all supposed to run. Sales pushes ...
461: Pricing Power: Marketing's CFO Currency
27 Jun 2025
Contributed by Lukas
Let's face it, most marketing metrics don't travel well to the CFO's office. Pricing power is different. It's measurable, margin-backed, and proof ...
460: GenAI Plays CMOs Are Running in 2025
24 Jun 2025
Contributed by Lukas
🎙️ In this Drew-on-Drew episode, Drew puts penguin hat-Drew in the hot seat as they riff on how B2B CMOs are getting smart and a little scrappy ...
459: The CMO as Chief Collaboration Officer
20 Jun 2025
Contributed by Lukas
Be honest, when you think “CMO,” do you picture campaigns, brand work, or the de facto unifier of a siloed C-suite? In this episode, guest host ...
458: Sales + Marketing: The Alignment Equation
13 Jun 2025
Contributed by Lukas
Nothing scrambles a CMOs brain faster than parsing pipeline math with sales. Alignment starts with one number, owned together, and a shared path f...
457: The CMO’s Executive Reputation Formula
10 Jun 2025
Contributed by Lukas
The career mistake that haunts CMOs most? Waiting until they're out of a job to build their personal brand. In this Huddles Quick Take, reputation...
456: The B2B Product Launch Blueprint
06 Jun 2025
Contributed by Lukas
Drew worked on the team that launched the Panasonic Toughbook by driving a Hummer over it on live TV! That stunt turned heads, sure, but it als...
455: From Positioning to Pitch: Making Your Messaging Stick
30 May 2025
Contributed by Lukas
B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking. In this episode, positioning guru April Dunford pull...
454: The GenAI Reset: How to Simplify, Strategize, and Scale
27 May 2025
Contributed by Lukas
Is your GenAI stack bloated, scattered, or underused? You're not alone. In this Huddles Quick Take, GenAI advisor Nicole Leffer delivers a fast-p...
453: The Discipline of Category Creation
23 May 2025
Contributed by Lukas
Everyone wants to be in a category of one. But until analysts acknowledge it, customers search for it, and competitors show up, it’s not qui...
452: The New Rules of Marketing Team Design
16 May 2025
Contributed by Lukas
Marketing org charts may look innocent, but they’re loaded with meaning. Split your team into “revenue” and “corporate” and you’re sendi...
451: Events with Intent: How CMOs Turn Brand Moments into Growth
09 May 2025
Contributed by Lukas
You can spend six figures on an event and still walk away with nothing but badge scans and a fuzzy sense of brand presence. But when you treat it as...
450: CMO-ing in 2025: 10 GenAI-Powered Tactics to Stay Ahead
06 May 2025
Contributed by Lukas
🎉 Episode 450 is here—and the Drews are doubling up to help CMOs meet the moment. With marketers everywhere facing a "do more with less" mand...
449: The CAB Playbook: Structure and Follow-Through
02 May 2025
Contributed by Lukas
Most companies launch a customer advisory board with good intentions. A few emails go out, a meeting gets booked, and then… not much happens. But ...
448: The CMO’s Path to the Boardroom
25 Apr 2025
Contributed by Lukas
Think CMOs don’t belong in the boardroom? Think again. Today’s top marketers are stepping beyond the C-suite, bringing strategic insight, custom...
447: Rethinking Inbound, Outbound & Everything in Between
18 Apr 2025
Contributed by Lukas
Inbound and outbound aren’t opposing forces—they’re two sides of the same motion. When marketing owns both, it opens the door for tighte...
446: The CMO's AI Implementation Roadmap
15 Apr 2025
Contributed by Lukas
Is your 'go play with AI' strategy actually sabotaging adoption across your marketing team? In this Huddles Quick Take, AI consultant Tahnee Per...
445: Marketing + Comms: Getting in Sync
11 Apr 2025
Contributed by Lukas
When marketing and comms teams aren’t aligned, it shows. In this episode, Drew Neisser is joined by CMOs Cary Bainbridge (ABM Industries), Laur...
444: B2B CMOs Deploying GenAI to Win
04 Apr 2025
Contributed by Lukas
GenAI has moved past the “what if” stage. Now it’s more like, “what else can we use this for?” And that change in mindset is reshaping the ...
443: CMO Pep Talk: How to Own Your Job Search
28 Mar 2025
Contributed by Lukas
CMO job searches come with baggage—pressure to be perfect, high expectations from CEOs and investors, and a market where one misstep can cost you. ...
442: What CMOs Get Wrong About Career Transitions
25 Mar 2025
Contributed by Lukas
The career mistake that haunts CMOs most? Waiting until they're laid off to build their personal brand. Career transition expert Catherine Altman M...
441: B2B Marketing Metrics That Speak C-Suite
21 Mar 2025
Contributed by Lukas
In a perfect world, every marketing dollar would be easy to track and justify. In reality, proving impact is a constant battle In this episode, Dr...
440: Leading in Uncertain Times
14 Mar 2025
Contributed by Lukas
Every ten episodes, Drew Neisser turns the mic on himself to tackle the biggest challenges facing B2B CMOs. This time, it’s all about navigating un...
439: Video Testimonials: Social Proof in Motion
07 Mar 2025
Contributed by Lukas
Buyers trust other buyers more than they trust you—that’s just reality. A great video testimonial is proof, reassurance, and persuasion all rolle...
438: Michael Watkins’ First 90 Days
28 Feb 2025
Contributed by Lukas
If you haven’t read The First 90 Days by Michael Watkins, what are you waiting for? This bestselling guide to leadership transitions is a mus...
437: Positioning That Sticks: Winning Mindshare
21 Feb 2025
Contributed by Lukas
"These are not the droids you’re looking for." Just like Obi-Wan Kenobi used a simple phrase to shift the stormtroopers’ perception, marketers ...
436: Turning GenAI Possibilities into Reality
14 Feb 2025
Contributed by Lukas
Gen AI isn’t just a playground for creativity—it’s a tool for real business impact. But while some marketers are embracing the possibilities, o...
435: From Clicks to Conversions
07 Feb 2025
Contributed by Lukas
Clicking is easy, converting is hard—let’s fix that. In this episode, Drew Neisser teams up with Sahil Patel, CEO of Spiralyze, to take a deep di...
434: Unleashing Brand Love at Gusto
31 Jan 2025
Contributed by Lukas
Would you rather get a root canal or run payroll? Most small business owners would have picked the root canal—until Gusto came along. When Jason ...
433: Marketing to Your CEO + CFO
24 Jan 2025
Contributed by Lukas
How do marketers bridge the gap between bold creative ambition and the hard-nosed expectations of the C-suite? In this episode, Drew Neisser chats wi...
432: Master B2B Buying Mayhem
17 Jan 2025
Contributed by Lukas
B2B buying has never been more complicated—or more critical for marketers to master. In this episode, Drew Neisser is joined by Dave Frankland, ...
431: Don't Risk Playing It Safe: B2B Lessons from Leaders Leap
10 Jan 2025
Contributed by Lukas
Playing it safe might feel smart, but it’s the riskiest move of all. In this episode, Drew Neisser sits down with Steve Dennis, author of Leaders ...
430: 8 Resolutions for 2025: A Drew-on-Drew Special
03 Jan 2025
Contributed by Lukas
As we step into 2025, Drew Neisser takes the mic solo for a special Drew-on-Drew episode, sharing his eight resolutions for the year ahead. From pers...
429: The B2B Marketing Performance Index
27 Dec 2024
Contributed by Lukas
When it comes to marketing metrics, what you measure—and how you measure it—can make all the difference. In this episode, Drew Neisser is joined ...
428: Bold B2B Brand Journeys
20 Dec 2024
Contributed by Lukas
How do B2B leaders successfully navigate brand transformations? In this episode, Drew Neisser explores the art and science of rebranding with three ...
427: No Bullsh*t Strategy: The Art of Being the Only One
13 Dec 2024
Contributed by Lukas
What does it mean to have a strategy? In this episode, Drew Neisser hosts Alex M. H. Smith, author of No Bullsht Strategy*, for a candid discussion o...
426: B2B Marketing Strategy: 2025 Edition
06 Dec 2024
Contributed by Lukas
What’s on the horizon for B2B marketing in 2025? In this episode, guest host Jamie Gier steps in for Drew Neisser to explore where top CMOs are pl...
425: Unlocking Marketing Attribution
29 Nov 2024
Contributed by Lukas
Attribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey?...
424: Marketing as a Business Driver
22 Nov 2024
Contributed by Lukas
What does it take to turn marketing into a true driver of business success? In this episode, Drew dives deep into this question with three expert CMO...
423: Unlocking PR-able B2B Research
15 Nov 2024
Contributed by Lukas
What does it take to create B2B research that journalists can’t resist? In this episode, Drew Neisser sits down with research experts Becky Law...
422: The Focus Factor: Driving B2B Success
08 Nov 2024
Contributed by Lukas
For CMOs, strategy is as much about what not to do as it is about what to focus on. In this episode, we explore the transformative power of focus ...
421: Customer Advocacy Fuels Customer-Driven Growth
01 Nov 2024
Contributed by Lukas
Most businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and s...
420: Disrupt or Be Disrupted: Big Ideas for 2025’s CMOs
25 Oct 2024
Contributed by Lukas
In this special Drew-on-Drew episode of Renegade Marketers Unite, Drew Neisser sits down with... himself, to tackle the biggest marketing questions f...
419: Reimagine GenAI: Creative Applications Beyond Efficiency
18 Oct 2024
Contributed by Lukas
What if AI could do more than save time—what if it could engage employees, excite customers, and inspire creativity? In this episode of Renegade Ma...
418: A CMO Guide to Moving Up Market
11 Oct 2024
Contributed by Lukas
What does it take to move up market and start targeting the enterprise market? In this episode, host Drew Neisser is joined by Allyson Havener (SVP o...
417: Marketing is Not a Gumball Machine
04 Oct 2024
Contributed by Lukas
Does your marketing strategy rely on short-term fixes and MQL targets? This episode will show you why it’s time to return to a deeper, more sustain...
416: Demand Gen Machine: Driving Growth with Precision
27 Sep 2024
Contributed by Lukas
What does it take to build a demand gen machine that not only delivers leads but drives real, measurable business impact? In this episode, host Drew ...
415: New Rules (for CMOs) of B2B Marketing + PR
20 Sep 2024
Contributed by Lukas
What do surfboards, The Grateful Dead, and the Savannah Bananas baseball team have in common? If you ask marketing expert David Meerman Scott, they a...