Restaurant Marketing Secrets
Episodes
Learning From Yesterdays Mistakes While Moving On - Restaurant Marketing Secrets - Episode 58
01 Sep 2022
Contributed by Lukas
Let's face it, we mess up daily. And some days, those mistakes stay with us for weeks and months. BUT, that's a mistake. We need to accept as ...
How Restaurants Can Leverage Their Print Advertising Better- Restaurant Marketing Secrets - Episode 57
31 Aug 2022
Contributed by Lukas
Direct mail still works and if your budget allows, could be a solid part of your marketing mix. BUT, you need to be different and step up your gam...
How Can Someone Get Into The Marketing Business - Restaurant Marketing Secrets - Episode 56
30 Aug 2022
Contributed by Lukas
Do you know someone interested in marketing? Well, my advise on their career path is much different from what they are going to hear, and mine is RI...
Restaurant Owners, Stop Ignoring Sales Reps- Restaurant Marketing Secrets - Episode 55
29 Aug 2022
Contributed by Lukas
You need to take every meeting and call you can, the valuable information these reps hold is what's going to put you over the top. Listen and find...
We're At War With Ourselves - Restaurant Marketing Secrets - Episode 54
26 Aug 2022
Contributed by Lukas
Every day as an entreprenuer, our biggest obstacle isn't food prices, employees or any other outside factor, it's OURSELF! Let's discuss And do...
What Effort EARNED Your Restaurant Sales - Restaurant Marketing Secrets - Episode 53
25 Aug 2022
Contributed by Lukas
Like it or not, an effort on your end is what led to the result you witnessed on your P&L. Restaurants need to get accustomed to looking at "laggi...
It's The Body Of Work That Helps You Find The Promised Land - Restaurant Marketing Secrets - Episode 52
24 Aug 2022
Contributed by Lukas
Your efforts for 1 week, 1 month, heck 1 YEAR, aren't going to get you and your restaurant where you want to be. It's the body of work! In t...
You're your own worst critic - Restaurant Marketing Secrets - Episode 51
23 Aug 2022
Contributed by Lukas
We think everyone is watching and waiting for us to mess up, or that they're juding us. The fact is, THEY'RE NOT! This perception on our end is ...
Control The Controllables For Your Restaurant - Restaurant Marketing Secrets - Episode 50
22 Aug 2022
Contributed by Lukas
I'm not talking about labor cost, rent, etc. I'm talking about your marketing controllables. YOUR EFFORTS! There's no limits to the # of times...
Restaurant Facebook Ads ROI - Restaurant Marketing Secrets - Episode 49
19 Aug 2022
Contributed by Lukas
Knowing if your advertising is working is step one of scaling that success and taking your sales to a new level. In this episode we talk about KPI...
Creating Custom Audiences Through Online Traffic - Restaurant Marketing Secrets - Episode 48
18 Aug 2022
Contributed by Lukas
Last episode we talkeda about how your restaurant could be using the Facebook Pixel or Google Tag Manager to track to customers use of your website....
How To Find Your Restaurants Customers Online Easily - Restaurant Marketing Secrets - Episode 47
17 Aug 2022
Contributed by Lukas
Imagine if there was a way to strategically find your websites customers based on the pages they visited and the actions they took on your website, ...
How To Properly Send Emails & Texts For Your Restaurant - Restaurant Marketing Secrets - Episode 46
16 Aug 2022
Contributed by Lukas
Don't SUCK at email & text like everyone else, take my advice and learn how to properly send messages to your customers using audience segmentation....
Email Database Growth Hack - Restaurant Marketing Secrets - Episode 45
15 Aug 2022
Contributed by Lukas
Want to add thousands of emails to your restaurants customer database? Then listen up! Let's discuss And don't forget to check out abru.online...
"Is Your Steak Good" - Restaurant Marketing Secrets - Episode 44
12 Aug 2022
Contributed by Lukas
What's good mean to you? Does it make you think of an amazing experience? The words you use online, with your staff and to your customers mean a l...
Speaking In Your Community - Restaurant Marketing Secrets - Episode 43
11 Aug 2022
Contributed by Lukas
Speaking is one of the 3 most powerfull ways to gain influence and it's also a VERY BLUE ocean technique that most local business owners are not tak...
Your Dream 100 - Restaurant Marketing Secrets - Episode 42
10 Aug 2022
Contributed by Lukas
The dream 100 strategy is typically reserved for business people or sales professsionals. BUT, it's also a HUGE opportunity for you and your resta...
Writing A Book As A Restaurant Owner - Restaurant Marketing Secrets - Episode 41
09 Aug 2022
Contributed by Lukas
Becoming known, liked and respected can do WAY more than you realize for your restaurant. And one of the best ways to gain the MOST respect is to ...
Marketing Is A Marathon...Not A Fad Diet - Restaurant Marketing Secrets - Episode 40
08 Aug 2022
Contributed by Lukas
Think about all the informercials you've seen over the years on weight loss. You know they are all crap and not helping people build a foundation ...
One Night Stands Is Your Marketing Strategy Unfortunately - Restaurant Marketing Secrets - Episode 39
05 Aug 2022
Contributed by Lukas
Stop going for the SALE and start figuring out how to get them to buy over and over. That starts with understanding the fact that most of your sal...
Restaurant Marketing Calls To Action - Restaurant Marketing Secrets - Episode 38
04 Aug 2022
Contributed by Lukas
Your "call to action" or CTA is what's going to make or break any advertisement with the goal of drivng sales. Let's figure out what you can do to...
I've Never Stopped By This Restaurant - Restaurant Marketing Secrets - Episode 37
03 Aug 2022
Contributed by Lukas
Let's talk about WHY I've driven by the Culver's in Florence Kentucky for 7 years and NEVER stopped! The fact is, they've never given me a reason to...
Your Know & NO Funnel - Restaurant Marketing Secrets - Episode 36
02 Aug 2022
Contributed by Lukas
Restaurant sales success comes from the people who KNOW you and decide to eat at your restaurant frequently. But that starts with people who sim...
Leveraging Experts or "Influencers" - Restaurant Marketing Secrets - Episode 35
01 Aug 2022
Contributed by Lukas
There are people in your area and community who are KNOWN and that can benefit you in a BIG WAY. In this episode we dig into what and who you could ...
Restaurant Catering & Event Sales- Restaurant Marketing Secrets - Episode 34
29 Jul 2022
Contributed by Lukas
What are you doing to drive massive catering and event sales to your restaurant? Let's discuss And don't forget to check out abru.online/deals...
How To Prove Your Restaurant Marketing Is Working - Restaurant Marketing Secrets - Episode 33
28 Jul 2022
Contributed by Lukas
Tracking your marketing is the difference between HOPE & PRAY and AIM & EXPECT! You need to have systems and programs in place to help you understan...
Creating Your Restaurants Podcast - Restaurant Marketing Secrets - Episode 32
27 Jul 2022
Contributed by Lukas
Your customers want to hear from you and see you! Having a podcast is a HUGE opportunity for your restaurant, epseically since NO ONE else is doin...
Restaurants Stop Ignoring Your Community - Restaurant Marketing Secrets - Episode 31
26 Jul 2022
Contributed by Lukas
Restaurants complain they can't find sales and then they create their own ROAD BLOCKS by not dominating the opportunities right in front of them. Th...
You Can Easily Find Your Customers- Restaurant Marketing Secrets - Episode 30
25 Jul 2022
Contributed by Lukas
In 1999 you had over 100 options to think about when determining where you would spend your marketing dollars and efforts. In 2022 there are 5 and a...
Repurposing & Reusing Your Restaurant Social Media Content - Restaurant Marketing Secrets - Episode 29
22 Jul 2022
Contributed by Lukas
We all know restaurant social media is KING, but getting it in volume is sometimes a struggle for operators. In this episode we're going to talk a...
Online Ordering For Restaurants - Restaurant Marketing Secrets - Episode 28
21 Jul 2022
Contributed by Lukas
Online ordering for your restaurant is a must in 2022 and in this episode we dig into it. Let's discuss And don't forget to check out abru.o...
Mobile Friendly Restaurant Websites - Restaurant Marketing Secrets - Episode 27
20 Jul 2022
Contributed by Lukas
It's 2022 and I don't think there's a single person in the US that would argue their customers are on their smart phones ALL THE TIME! So it begs ...
How Your Restaurant Can Be Like Nike - Restaurant Marketing Secrets - Episode 26
19 Jul 2022
Contributed by Lukas
Your restaurant needs to have a color, a brand, a logo that is EASILY recognizable by everyone, call it the NIKE EFFECT! Let's discuss And don'...
Using Live Video For Your Restaurant - Restaurant Marketing Secrets - Episode 25
18 Jul 2022
Contributed by Lukas
Live video is a gold mine for any small business, epsecially restaurants. It's your chance to FOR FREE tell your story, showcase your hard work an...
Community Events Around Your Restaurant - Restaurant Marketing Secrets - Episode 24
15 Jul 2022
Contributed by Lukas
Are you in your community on a daily basis? When you hit the streets are you armed with the tools to help you grow your brand? Let's discuss ...
Restaurant Vehicle Wraps & Graphics - Restaurant Marketing Secrets - Episode 23
14 Jul 2022
Contributed by Lukas
You drive from your home to your restaurant, EVERY DAY. You run errands, EVERY DAY. And you're missing HUGE marketing oppotunties EVERY DAY to adver...
Restaurant Swag & How Your Employees Are Dressing- Restaurant Marketing Secrets - Episode 22
13 Jul 2022
Contributed by Lukas
Are your employees rocking your gear ALL THE TIME? Even off the clock? Do you have awesome gear that they all GET FOR FREE? Let's talk this one th...
Restaurant Food Photography - Restaurant Marketing Secrets - Episode 21
12 Jul 2022
Contributed by Lukas
Let's talk about HOW your showcasing your amazing food online, in-store and on your restaurants menu. Let's discuss And don't forget to check o...
User Generated Content For Your Restaurants Social Media- Restaurant Marketing Secrets - Episode 20
11 Jul 2022
Contributed by Lukas
Stop treating your restaurants social media posts like a TV ad and start using the platforms like they were intended to be used. The easiest way to ...
Online Reviews For Your Restaurant- Restaurant Marketing Secrets - Episode 19
08 Jul 2022
Contributed by Lukas
Let's discuss how you can and should be handling the online reviews for your restaurant. Let's discuss And don't forget to check out abru.on...
Engaging Conversations In Your Restaurant - Restaurant Marketing Secrets - Episode 18
07 Jul 2022
Contributed by Lukas
In episode 8, I spoke about STOPPING with "How Are You Doing". In this episode we dig into how to replace that in person and online and creating eng...
Segmenting Your Restaurant Email & Text Customer List - Restaurant Marketing Secrets - Episode 17
06 Jul 2022
Contributed by Lukas
If you've taken "some" efforts to buid an email and text list for your restaurant, that's better than nothing. BUT if you want to kick everyones b...
Advanced Targeted Marketing Tools For Your Restaurant- Restaurant Marketing Secrets - Episode 16
05 Jul 2022
Contributed by Lukas
The Google Tag Manager and Facebook Pixel allow you as a restaurant owner to target your website visitors like never before, but 90% of restaurants ar...
Restaurant Menus - PDF Menus On Your Website - Restaurant Marketing Secrets - Episode 15
04 Jul 2022
Contributed by Lukas
This one is EASY, stop with the PDF menu's on your restaurants website. You're welcome :) For more information on us and how we could help ...
The Story Of Your Restaurant Matters - Restaurant Marketing Secrets - Episode 14
01 Jul 2022
Contributed by Lukas
Telling your story has never been so easy and so important! In this episode we talk about my conversation with Guy Fieri really hit home on this t...
Highlighting Your Restaurant Employees- Restaurant Marketing Secrets - Episode 13
30 Jun 2022
Contributed by Lukas
Your restaurants employees are the KEY to your success right? They are the reason you're where you are RIGHT NOW. And social media is a great way ...
Local Store Marketing For Your Restaurant - Restaurant Marketing Secrets - Episode 12
29 Jun 2022
Contributed by Lukas
Getting out in your dining room is key to your restaurants quality and service. But getting out in the community is what sets your restaurant up for...
Creating Restaurant Marketing Content - Restaurant Marketing Secrets - Episode 11
28 Jun 2022
Contributed by Lukas
It's free, literally! Social media has zero costs. Think about it, Facebook, Instagram, YouTube, LinkedIn, TikTok, they are all free. So the que...
Restaurant Coupons Vs Restaurant Offers - Restaurant Marketing Secrets - Episode 10 -
27 Jun 2022
Contributed by Lukas
Discounts create loyalty to a coupon, offers create loyalty to your restaurant. It this episode we dig into how to properly use offers, promotioal o...
Why To Outsource Your Restaurants Marketing - Restaurant Marketing Secrets - Episode 9
24 Jun 2022
Contributed by Lukas
Restaurants waste the most money on their marketing in this 1 spot...THEIR TIME! Stop trying to do what you don't know how to do and should not be d...
Stop Saying This To Your Restaurants Customers - Restaurant Marketing Secrets - Episode 8
23 Jun 2022
Contributed by Lukas
Restaurant workers need, MUST, stop asking this question. These 3 words must go away. In this episode we discover 3 words, 1 phrase to eliminate w...
Money Follows Attention - Restaurant Marketing Secrets - Episode 7
22 Jun 2022
Contributed by Lukas
Money follows attention! Are you as a restaurant owner doing what it takes to get massive attention every day? Your car, your clothes, your social...
Acquiring Customer Data With All Of Your Advertising - Restaurant Marketing Secrets - Episode 6
21 Jun 2022
Contributed by Lukas
Restaurants - Acquiring Customer Data With All Of Your Advertising In this episode we talk about how every piece of marketing that you have out there ...
Marketing ROI Tracking - Restaurant Marketing Secrets - Episode 5
20 Jun 2022
Contributed by Lukas
In depth restaurant marketing tracking and acquisition costs for your marketing. In this episode I take you down a path of WHY you must have syste...
Understanding Customer Restaurant Acquisition & Tracking - Restaurant Marketing Secrets - Episode 4
17 Jun 2022
Contributed by Lukas
Two of the biggest lessons I've learned over the past 23 years of marketing 1st - Understand How To Acquire Customers 2nd - Being Able To Track Your M...
Marketing vs Advertising - Restaurant Marketing Secrets - Episode 3
10 Jun 2022
Contributed by Lukas
Buying advertising for your restaurant is EASY, but creating marketing is tough and it's what's needed to take your restaurant to the next level. In...
Own Your Branding - Restaurant Marketing Secrets - Episode 2
03 Jun 2022
Contributed by Lukas
Your Restaurants Brand... In this second episode of America's Best Restaurants "Restaurant Marketing Secrets" podcast I dig into YOUR BRAND! I'm s...
Welcome To Restaurant Marketing Secrets
02 Jun 2022
Contributed by Lukas
Attract...Build...Retain - Is the key to your restaurants growth. In the first episode of ABR - Restaurant Marketing Secrets, Matt Plapp coveres s...