Retail Refined
Episodes
How Will A Decrease in Foot Traffic Impact the In-Store Environment?
15 Feb 2022
Contributed by Lukas
The rise of online retail in recent years has led to the downfall of many brick-and-mortar storefronts. Traffic at malls is down, and many retailers a...
Having Funding Isn't Enough, Entrepreneurs of Color Need an Ecosystem of Resources
09 Feb 2022
Contributed by Lukas
Making a difference for black-owned businesses is Kendra Bracken-Ferguson. Bracken-Ferguson’s establishment of BrainTrust, an innovative social, dig...
Having Funding Isn't Enough, Entrepreneurs of Color Need an Ecosystem of Resources
09 Feb 2022
Contributed by Lukas
Making a difference for black-owned businesses is Kendra Bracken-Ferguson. Bracken-Ferguson’s establishment of BrainTrust, an innovative social, dig...
Pop-Up Retailers Will Finally Have Analytics to Chart Success
25 Jan 2022
Contributed by Lukas
This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time ...
Pop-Up Retailers Will Finally Have Analytics to Chart Success
25 Jan 2022
Contributed by Lukas
This episode of Retail Refined explored the emerging spatial intelligence technology that provides pop-up stores the opportunity to utilize real-time ...
The New Profile of the Store Associate
11 Jan 2022
Contributed by Lukas
The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associ...
How CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
11 Jan 2022
Contributed by Lukas
With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments h...
How Will Sustainability Go Together with the "On-Demand" Economy?
11 Jan 2022
Contributed by Lukas
Ohi’s mission is to enable every brand to offer instant post purchase experience. Ben Jones, Founder of Ohi, chatted with Melissa Gonzales about Ohi...
How Will Sustainability Go Together with the "On-Demand" Economy?
21 Dec 2021
Contributed by Lukas
Ohi’s mission is to enable every brand to offer instant post purchase experience. Ben Jones, Founder of Ohi, chatted with Melissa Gonzales about Ohi...
How CPGs Are Using Retail Sales Data to Set Their Brand Apart in 2022
14 Dec 2021
Contributed by Lukas
With the assumption supply chain issues will continue to impact retail for the foreseeable future, how can retailers best optimize their assortments h...
The New Profile of the Store Associate
23 Nov 2021
Contributed by Lukas
The role of the store associate continues to evolve. This new profile is entrepreneurial and adaptive, selling to anybody anywhere. Brands with associ...
Data is Shifting the CPG-Retailer Relationship
16 Nov 2021
Contributed by Lukas
CPGs and retailers have always had strong ties. With consumer behavior shifts, more competition, and new technology tools, that relationship is evolvi...
One Company Wants to Fix How eCommerce is Built
03 Nov 2021
Contributed by Lukas
Live Streaming Has a Permanent Place in Retail. Here's Why.
20 Oct 2021
Contributed by Lukas
How Revlon Thinks Through Its Innovation Process
12 Oct 2021
Contributed by Lukas
Ecommerce Websites Have the Same Basic Structure. Will Higher Consumer Expectations Change That?
22 Sep 2021
Contributed by Lukas
Ecommerce adoption has never been higher, but that doesn’t mean shoppers want standard shopping experiences. They’re expecting more and for brands...
Will Stores Carve Out More Space for Ecommerce Fulfillment?
05 Aug 2021
Contributed by Lukas
Over the past year, ecommerce and online shopping, as well as BOPIS, saw a significant bump. Now, even with reopening marching along, will stores cont...
How Brick and Mortar Stores Will Personalize the Guest Experience
04 Aug 2021
Contributed by Lukas
With customer expectations higher than ever before, will brick-and-mortar stores lean more heavily into personalizing the guest experience?For insight...
Will Flexible Work be a Permanent Part of the Retail Landscape?
13 Jul 2021
Contributed by Lukas
Flexible work schedules and work-life balance were a thing before the pandemic, but COVID-19 accelerated the work-from-home model. It also pushed it f...
How To Solve The Online Conversion Arithmetic
06 Jul 2021
Contributed by Lukas
Connecting consumers to products they want to buy can sometimes be a complicated venture. Converting a shopper to a paid customer can be challenging, ...
How Your Brand Can Capitalize on the International Ecommerce Explosion
06 Jul 2021
Contributed by Lukas
Last year saw a 35% increase in cross-border e-commerce as a result of the pandemic keeping consumers at home. While brands have unprecedented access ...
How Retailers Plan to Bring Back Shoppers This Summer
02 Jun 2021
Contributed by Lukas
On this episode of MarketScale's Retail Refined, host Melissa Gonzalez dove into what the move into a post-pandemic summer could mean for retailers in...
What Drives the Consumer Products Business Behind the Olympics
25 May 2021
Contributed by Lukas
With the highly anticipated Tokyo Olympics and Tokyo Paralympics just around the corner, excitement for the Games has been building. Behind the scenes...
What Does the Retail Landscape of 2025 Look Like?
18 May 2021
Contributed by Lukas
The past year has been a deeply transformative one for the retail industry, which saw already emerging trends in online shopping, curbside pickup and ...
How Music Industry Guerilla Marketing Helped Create a Retail Tech Platform
11 May 2021
Contributed by Lukas
From building brands with musicians to connecting the dots between property owners and retail businesses, Jay Norris, CEO, and Co-Founder at Guesst ha...
Why 5G Is the New Backbone of Retail
11 May 2021
Contributed by Lukas
The retail industry’s reliance on technology is more apparent than ever. The way people shop, buy, and experience brands have changed dramatically i...
Are Re-Commerce and Circular Shopping Starting a Sustainable Retail Revolution?
27 Apr 2021
Contributed by Lukas
The world of retail is shifting, influenced by the desire for more value and sustainability. Brands are answering this change with re-commerce and cir...
Creating Impactful Digital Experiences for Your Retail Brand
20 Apr 2021
Contributed by Lukas
Creating a digital experience for a consumer is essential but an often overlooked aspect of retail. Business owners are constantly trying to figure ou...
Is Experiential Marketing Retail’s Ticket to a Resurgence?
13 Apr 2021
Contributed by Lukas
Everything in life is an experience. They have just become more sophisticated and calculated, especially in retail, which is driving experiential mark...
Refocusing on Employee Engagement
06 Apr 2021
Contributed by Lukas
The pandemic’s impact on retail was so disruptive. It changed the industry forever, and a big part of this is the associate model. As retailers lean...
Demystifying the Value of the Fitting Room with Data
30 Mar 2021
Contributed by Lukas
What’s the value of the fitting room for retailers? Most don’t know because they don’t have data. In fact, many stores have little to no informa...
The Driving Forces Behind the Retail Digital Transformation
23 Mar 2021
Contributed by Lukas
What’s driving retail digital transformation post-pandemic? There are two main categories—customer interaction and transaction enablement, both of...
Turning Image Recognition and AI into Revenue
16 Mar 2021
Contributed by Lukas
While the shelves at stores look appealing to shoppers, they encompass lots of data from retailers and manufacturers. Collecting and analyzing data is...
How Can Retailers Capitalize on Purchase Data?
11 Mar 2021
Contributed by Lukas
Acquiring data is step one; understanding it and acting on it is what really matters. With data the fuel for better customer relationships, how can re...
Creating a Store Experience Around Trust, Not Commodities
02 Mar 2021
Contributed by Lukas
Host Melissa Gonzalez spoke with the company’s President and CEO, Dick Sullivan, about how the business is thriving.Sullivan has a long history...
Strengthening Customer Loyalty with Data
23 Feb 2021
Contributed by Lukas
Host Melissa Gonzalez welcomed Jaysen Gillespie, SVP of Data and analytics for Shopkick. Gillespie has over two decades of experience in the industry ...
Achieving a Transparent Supply Chain
16 Feb 2021
Contributed by Lukas
How the world shops and buys has always been a steady evolution. In the last year, that incremental change hit rapid speed. That caused huge ramificat...
Centering the Store Experience Around Human Connection and Value Delivery
09 Feb 2021
Contributed by Lukas
Designed for retail leaders and lovers alike, Retail Refined explores the in-store technology of the future, challenges the industry’s pre...
Solving Retail Challenges with Computer Vision
02 Feb 2021
Contributed by Lukas
Customer experience, inventory control, and interactions are all challenges for retailers. The pandemic only exasperated them; however, technology is ...
The Importance of an Omnichannel Experience
26 Jan 2021
Contributed by Lukas
The ecosystem of eCommerce is always evolving, and the last year has seen a rapid pivot for retailers. So, what can an eCommerce expert share? Host Me...
Location Analytics Are Reshaping Offline Retail’s Future
22 Jan 2021
Contributed by Lukas
Data-driven retail delivers insights that lead to better decision-making. On the digital side, retailers have easy data sources, but offline retail is...
The Blending of Brick-and-Mortar and Online and the Rise of 'Dark Stores'
19 Jan 2021
Contributed by Lukas
Steve Hornyak oversees Fabric's global sales, marketing, business development and customer success business functions. He has worked in the retail tec...
How Personalization and Supply Chain Efficiency are Driving Retail Resurgence
15 Jan 2021
Contributed by Lukas
Melissa Gonzalez, host of MarketScale’s Retail Refined, knows what’s at the top of everyone in the industry’s mind as 2021 dawns – more person...
What to Expect from NRF 2021
12 Jan 2021
Contributed by Lukas
How Big Data Changed Fulfillment and Inventory in Retail
12 Jan 2021
Contributed by Lukas
Retailers learned many lessons in 2020 relating to the “new” in-store experience. This knowledge now shines the light on what’s to come regardin...
What a 360-Degree, Direct-to-Consumer Strategy Looks like in 2021
05 Jan 2021
Contributed by Lukas
If there is anything recent events have taught us, it’s that being adaptable is a key trait in life and in business. To gain insight into the busine...
What Can Retailers Expect in 2021?
22 Dec 2020
Contributed by Lukas
What lessons can retailers and brands look back on this year to make 2021 a better year? An expert on retail data and trends, consumer engagement, an...
Rewriting the Playbook for Predicting Consumer Demand: Retail Refined
15 Dec 2020
Contributed by Lukas
First Insight approaches retail with a forward looking view to consumers via predictive analytics. Through their extensive longitudinal data they...
Thinking Differently About the “Package Journey"
01 Dec 2020
Contributed by Lukas
Ned Hill is the founder and CEO of Position Imaging (PI), a pioneer in the field of advanced tracking technologies. Under Ned’s leadership, PI ...
Why Robots are the Ultimate IOT Play for Retailers
24 Nov 2020
Contributed by Lukas
Listen to Previous Episodes of Retail Refined Right Here!
Can RFID Help Truly Track In-Store Attribution
18 Nov 2020
Contributed by Lukas
Rebalancing the Physical vs. Digital Experience
17 Nov 2020
Contributed by Lukas
Exploring How the New Consumer Behaviors Will Reshape the Physical Store
10 Nov 2020
Contributed by Lukas
How to Leverage IoT Solutions While Remaining Human-Centric
10 Nov 2020
Contributed by Lukas
Listen To Previous Episodes of Retail Refined Right Here!
The Digitization of Offline Retail: Taking Your Store Online
10 Nov 2020
Contributed by Lukas
Listen To Previous Episodes of Retail Refined Right Here!
Driving Sales in the Era of Remote Communication
20 Oct 2020
Contributed by Lukas
Listen To Previous Episodes of Retail Refined Right Here!
Which Technology Integrations Will Ease Your Customers Pain Points?
19 Oct 2020
Contributed by Lukas
Listen To Previous Episodes of Retail Refined Right Here!
Addressing Retail's Experience Challenges with Data
06 Oct 2020
Contributed by Lukas
Listen To Previous Episodes of Retail Refined Right Here!
How to Prevent Your Retail Segment from Becoming the Next "Bookstore"
29 Sep 2020
Contributed by Lukas
Listen To Previous Episodes of Retail Refined Right Here!
Merging Experiential and Authenticity with Commerce
22 Sep 2020
Contributed by Lukas
The Democratization of Live Selling
15 Sep 2020
Contributed by Lukas
How Can Physical Retail Support Ecommerce Distribution?
08 Sep 2020
Contributed by Lukas
Captivating Your Audience One Storefront at a Time
08 Sep 2020
Contributed by Lukas
Tailoring the AR Experience
25 Aug 2020
Contributed by Lukas
Bringing a Localized Retail Experience Across the Globe
18 Aug 2020
Contributed by Lukas
Merging the Physical and Digital Worlds: Retail Refined
04 Aug 2020
Contributed by Lukas
In a (bring your own device) retail world, the lines between the physical and digital worlds continue to merge thanks to the possibilities of computer...
The Possibilities of Next Generation Technologies with Adaora Udoji of RLab
28 Jul 2020
Contributed by Lukas
Computer vision and advanced algorithmic sensors have changed the possibilities of consumer facing technologies. From augmented reality to virtual rea...
How Do You Capture Customer Intent?
21 Jul 2020
Contributed by Lukas
A look into capturing customer intent and how brands and retailers will be positioned better than before post COVID. In this discussion, host Melissa ...
The Modernization of Clienteling: Retail Refined
14 Jul 2020
Contributed by Lukas
With the evolution of the store, it has now become table stakes to invest in a modernized POS system- one that can be in service of contactless paymen...
Creating a Future in which the World is a Store: Retail Refined
07 Jul 2020
Contributed by Lukas
In this episode, Melissa speaks with founder Spencer Hewett on how the possibilities of RFID are involving with RADAR’s speed and accuracy around it...
The Evolution of Reserved Shopping
30 Jun 2020
Contributed by Lukas
Originally launched to support their brand-owned locations, 3Den is now expanding their offerings to become an operator of spaces. With a simple check...
Driving Organic Innovation
23 Jun 2020
Contributed by Lukas
The belief that necessity drives innovation has never been more prevalent than it is today. As the world is catapulted into new norms and expecta...
Capturing Mindshare via Digital Signage
16 Jun 2020
Contributed by Lukas
As the physical world becomes more digitally integrated, strategies around signage will become more comprehensive and sophisticated. Brands and retail...
The Evolution of Sampling
09 Jun 2020
Contributed by Lukas
In a post-COVID world, sampling will be a new experience. The evolution will be solved by the digitization of vending led by a curated consumer journe...
Why Your Brand Should Live Stream
02 Jun 2020
Contributed by Lukas
With ShopShops, viewers can watch hosts, from experienced salespeople to fashion or beauty influencers, via a QVC-style live stream as they ...
The Future of Data Driven Store Design
26 May 2020
Contributed by Lukas
In this podcast, Melissa Gonzalez discusses the evolution of store design through data collection and statistical analytics with George...
How Retailers Will Readdress In-Store Engagement
19 May 2020
Contributed by Lukas
In this episode, Melissa is joined by Trevor Sumner, CEO and founder of Perch, a leader in interactive product engagement marketin...
The Future of Eradicating Fit Risk
12 May 2020
Contributed by Lukas
In this episode, we speak with Haniff Brown, Founder of Fit:Match to discuss how AI is helping consumers get exactly what they want. Mu...
A New Look at the Checkout Experience
05 May 2020
Contributed by Lukas
In this episode we discuss how FutureProof is helping propel the industry forward when it comes to the acceleration of contactless and mobil...
A New Look at the Last Mile
28 Apr 2020
Contributed by Lukas
With new norms emerging such as a new equilibrium in supply and demand and emerging family priorities, we are seeing an increased adoption of technolo...
Rewriting the Playbook for Predicting Consumer Demand
21 Apr 2020
Contributed by Lukas
First Insight approaches retail with a forward looking view to consumers via predictive analytics. Through their extensive longitudinal data they...
The Shopping Experience and Future of Payment Integration
14 Apr 2020
Contributed by Lukas
The future of payments will be more fluid than ever in tomorrow’s “new norm.” Customers are engaging with brands across channels with fewer paus...
Introducing A New Retail Podcast
07 Apr 2020
Contributed by Lukas
Designed for retail leaders and retail lovers alike, the Retail Refined podcast is designed to explore the in-store technology of the future...