Revenue Makers

LinkedIn Ads Geek Out Session

11 Nov 2025

Contributed by Lukas

When precision meets passion, LinkedIn advertising takes off.In this episode, AJ Wilcox, founder of B2Linked, joins Adam Kaiser to discuss what's new ...

The Marketer’s Guide to Finance-Led Ops

05 Nov 2025

Contributed by Lukas

When marketing meets finance, the data gets real.In this episode, George Samaras, Head of Marketing Operations at Ataccama, joins Adam Kaiser to zoom ...

A Guide to Competitive Takeout Campaigns

22 Oct 2025

Contributed by Lukas

Most deals are won long before the competition even shows up.In this episode, Meg Noonan, Senior Manager of Global Campaigns at Bugcrowd, joins Adam K...

The CMOs Guide to AI Search

08 Oct 2025

Contributed by Lukas

Half of today’s B2B buyers are now starting their journey inside an LLM instead of Google.In this episode, Sydney Sloan, Chief Marketing Officer at ...

Brave Marketing in the Age of AI

01 Oct 2025

Contributed by Lukas

When AI cranks out faster campaigns and copycat content, brand and creativity are your only edge.In this episode, Bruno Bertini, Chief Marketing Offic...

The Website is Dead. Long Live the Website!

17 Sep 2025

Contributed by Lukas

The website isn’t dead, it’s evolving into something far more powerful. In this episode, Avishai Sharon, CEO of Trendemon, joins Adam Kaiser to e...

75 Episodes and AI Trends This Year

13 Aug 2025

Contributed by Lukas

Reaching the 75th episode is more than a milestone, it’s a moment to look back at the evolving world of marketing, AI, and what’s next for revenue...

The 5X Model for Leadership Excellence

06 Aug 2025

Contributed by Lukas

PE-backed leadership comes with big expectations and big opportunities. In this episode, Samantha Allison and Taavo Godtfredsen, co-founders of Advant...

A Guide to Building a Buying Group Strategy

30 Jul 2025

Contributed by Lukas

Shifting to buying groups isn’t just a strategy change. It’s a cultural shift that touches everything from campaigns to content to measurement. In...

Leading an AI-First Marketing Org

02 Jul 2025

Contributed by Lukas

Imagine integrating AI into your marketing strategy to automate workflows and drive measurable results across your team.In this episode of Revenue Mak...

The Growth Marketing Episode

25 Jun 2025

Contributed by Lukas

What if your marketing budget could actually build pipeline instead of just plug holes?In this episode of Revenue Makers, Alana Hass, Head of Integrat...

A Human-Centric Approach to Sales and Marketing

18 Jun 2025

Contributed by Lukas

Sales and marketing alignment may sound straightforward, but it’s often reduced to process charts and dashboards, rather than focusing on the people...

Build Your First AI Teammate This Week

11 Jun 2025

Contributed by Lukas

AI is changing how marketing teams work, but it’s not just about new tools — it’s about shifting mindsets and building a true partnership betwee...

Turning Every Event Into A Growth Engine

04 Jun 2025

Contributed by Lukas

Events have always been a powerful way to connect, but in the world of B2B marketing, they often don’t get the recognition they deserve as a proper ...

A $40 Billion TAM Expansion

14 May 2025

Contributed by Lukas

How does a company transform its market potential by tapping into the latest technology?In this episode, Tricia Gellman, CMO of Box, shares how the co...

Behind the Curtain of a Brand Refresh

07 May 2025

Contributed by Lukas

A successful brand refresh is more than just a new look. It’s about aligning your messaging, visuals, and product to tell a cohesive story. But gett...

Marketing is Everything That Touches The Market

30 Apr 2025

Contributed by Lukas

How can businesses maintain their competitive edge while adapting to rapid technological changes?In part two of conversation, Seth Godin, author of Th...

Strategy is a Practice Not a Plan

23 Apr 2025

Contributed by Lukas

How do you lead with strategy in a fast-changing world?In this episode, Seth Godin, author of This Is Strategy, joins Saima Rashid and Adam Kaiser for...

Building a Team for ABM

02 Apr 2025

Contributed by Lukas

What’s the secret to assembling the right team to power your ABM strategy?In this episode, Max Spanier, Founder of Sloane Staffing, discusses how to...

Strategy Over Software: Customer-First Growth

05 Mar 2025

Contributed by Lukas

When does buying software drive real impact, and when is it just a costly mistake?In this episode, Maxwell Maurier, VP of Growth Marketing at Trellix,...

Getting Started with AI Agents

26 Feb 2025

Contributed by Lukas

AI-driven email outreach is more than just automation—it’s a game-changer for sales and marketing teams. But how do you deploy AI agents effective...

B2B Influencers are Influential

19 Feb 2025

Contributed by Lukas

When does a B2B influencer strategy drive real impact and when is it just a distraction?In this episode, Fredrik Borestrom, Director of International ...

What Account Based Marketing Looks Like 2025

12 Feb 2025

Contributed by Lukas

ABM has always been about precision—knowing the right accounts, the right moments, and the right messages. But as technology evolves, so do the stra...

Generative AI: MarTech’s Final Frontier?

05 Feb 2025

Contributed by Lukas

Marketers have never been short on big ideas—but executing them has always been the challenge. Too much time spent on production, data wrangling, an...

The MQL Smackdown

29 Jan 2025

Contributed by Lukas

For years, marketers have debated the value of MQLs, with some calling them outdated and others advocating for their evolution. But what if the soluti...

The Career Transformation Episode

22 Jan 2025

Contributed by Lukas

The word “no” intimidates many, but Karen Bomber sees it as a key to success. Embracing rejection is essential for growth, reinvention, and making...

The AI Agents Are Coming

15 Jan 2025

Contributed by Lukas

Many fear a robot uprising, but AI isn’t here to replace humans—it’s here to assist and enhance what we do best.In this episode of Revenue Maker...

5 Award-Winning B2B Marketing Trends to Watch in 2025

08 Jan 2025

Contributed by Lukas

For years, B2B marketers stuck to predictable, overly rational campaigns, believing it was the only way to build trust. But times have changed and B2B...

Best of Revenue Makers: Kelly Wenzel's Guide to a Marketing Rebuild

01 Jan 2025

Contributed by Lukas

Building a marketing function from the ground up is no small feat, especially when the pressure is on to deliver results fast.In this replay episode, ...

Best of Revenue Makers: Heidi Melin on What's on Every CMO's Mind

25 Dec 2024

Contributed by Lukas

Proving ROI, maximizing impact with limited budgets, and staying ahead of industry trends—these are just a few of the common struggles faced by Chie...

Best of Revenue Makers: Casey Carey on Account-Based Marketing

18 Dec 2024

Contributed by Lukas

Gone are the days when marketers relied on broad, generic campaigns in hopes of catching a few leads. There’s a better way: focusing on the right ac...

50 #!$* Episodes!? What Have We Learned?

11 Dec 2024

Contributed by Lukas

We’ve hit the big 5-0! What have we learned from 50 episodes of Revenue Makers? Aside from the fact that Adam and Saima always have something to say...

The Transformational Power of Brand

04 Dec 2024

Contributed by Lukas

There can be no demand without a strong brand.In this episode, Benjamin O’Dell, Global Director of Demand Generation at Exclaimer, reveals how the c...

The Give a SH#! Episode

27 Nov 2024

Contributed by Lukas

Sales teams face immense pressure to meet monthly quotas, which often lead them to resort to tactics that prioritize their convenience over the custom...

Marketing Gets Personalized

20 Nov 2024

Contributed by Lukas

When there’s so much content competing for attention, customers crave experiences that feel personal and relevant.In this episode, David Edelman dis...

The Art of Executive Communication

13 Nov 2024

Contributed by Lukas

Do you get tongue-tied when you’ve got to talk with the C-suite? You’re not alone.Learn from Carilu Dietrich, former CMO turned hypergrowth adviso...

Getting Specific with Category Creation

06 Nov 2024

Contributed by Lukas

When does it make sense to build a category, and when is it just a costly distraction? In this episode, Jen Gray, SVP of Marketing at Recharge, shares...

Five Steps For Successful ABM Campaigns

30 Oct 2024

Contributed by Lukas

Believe it or not, an effective ABM campaign only needs five steps.In this episode of Revenue Makers, we break down the essential steps in 6sense’s ...

Why Cold Calling Sucks and What to Do About It

23 Oct 2024

Contributed by Lukas

Let’s face it: no one enjoys cold calls—not the salesperson making them, and definitely not the prospect. But when done right, cold calls can be o...

Build Better: The Secret to High-Performing BDR Teams

16 Oct 2024

Contributed by Lukas

Hiring BDRs isn’t hard. But hiring great BDRs? Now that’s a whole different game. It’s a crucial process that can make or break your sales pipel...

Reading Through The Revenue Operations Manual

02 Oct 2024

Contributed by Lukas

Revenue operations play a central role in business, but with so many pieces in motion, managing it all can feel overwhelming before we ever think abou...

A Market Disrupted: The Rise of Challenger Brands

25 Sep 2024

Contributed by Lukas

Disrupting the market requires helping people overcome their fear of change.It’s a huge undertaking, especially in industries that don’t necessari...

The One About ABM Measurement

18 Sep 2024

Contributed by Lukas

You’re not dreaming. You’ve made it to our third episode featuring Saima and Adam imparting their wisdom, sans-guest. And if you thought this thir...

What’s Important to Your Board?

11 Sep 2024

Contributed by Lukas

Growth at any cost? Not anymore. Boards are shifting their focus, and sustainable progress is the priority.In this episode of Revenue Makers, Gary Sur...

The Death of the MQL? A Journey Towards Data-Driven ABM

04 Sep 2024

Contributed by Lukas

Traditional MQL-based marketing is a relic of the past.It’s time to shift gears and embrace the new era of account-based marketing (ABM). In this ep...

Scaling with Success: The Critical Role of Product Marketing in Growth

28 Aug 2024

Contributed by Lukas

Hiring a top-tier Product Marketing Manager (PMM) is a game-changing move that can unlock tens of millions in ARR. The trick is making sure you hire t...

The Simplicity Mantra: Why Simple is Hard in Marketing

21 Aug 2024

Contributed by Lukas

Keeping things simple can be a real headache when it comes to marketing. What’s up with that? Seeking answers, we turn to Gurvinder Sahni, CMO of Pe...

Everything You Want to Know About ABM Digital But Were Afraid to Ask

14 Aug 2024

Contributed by Lukas

Is ABM the sum total of paid media? Not quite, but it’s a vital part of the strategy that can’t be overlooked. In this episode of Revenue Makers, ...

Getting Creative with Brand and Demand

07 Aug 2024

Contributed by Lukas

B2B marketing is no longer just about chasing leads and closing deals. It’s about creating unforgettable experiences that resonate long after the pi...

SaaS Shift: The End of Growth at All Cost

31 Jul 2024

Contributed by Lukas

Is growth at all cost dead? Our guest for this episode certainly thinks so. In this insightful episode, Jacco van der Kooij, founder of Winning by Des...

Getting Optimized: Where Data Meets Content

24 Jul 2024

Contributed by Lukas

Data-driven content marketing is your ticket to superior revenue performance!Forget the old playbook—it's time to harness the power of intelligent c...

Crushing Rev Ops is All About the Data

17 Jul 2024

Contributed by Lukas

Could AI become the cornerstone of smart revenue operations?Bryan Bayless, VP of Revenue Center of Excellence at Gong, certainly think so and he has t...

Predictable Revenue: Where Are We Now?

10 Jul 2024

Contributed by Lukas

Building a unique product just isn't enough to stay ahead in today's competitive marketplace. It's the relationships, trust, and authenticity that tru...

Marketing’s Role in Acquisitions

26 Jun 2024

Contributed by Lukas

AI isn't just a buzzword. It's a game-changer that can revolutionize how your sales and marketing teams operate.In this powerhouse episode, Randy Litt...

A CMO's Guide to a Marketing Rebuild

19 Jun 2024

Contributed by Lukas

Revolutionizing your marketing infrastructure isn’t just a bold move; it’s a necessity for driving unparalleled growth. Just Andela CMO Kelly Wenz...

Building a B2B Media Brand

12 Jun 2024

Contributed by Lukas

Gone are the days of treating content as a mere traffic driver. It's time to elevate your strategy. Join us as Anthony Kennada, founder of Audience Pl...

The Ideal Customer Profile Episode

05 Jun 2024

Contributed by Lukas

Your Ideal Customer Profile (ICP) is not a static list handed down from your sales team—it's a dynamic, data-driven roadmap to revenue domination.Jo...

The Death of Outbound Has Been Greatly Exaggerated

29 May 2024

Contributed by Lukas

Approached with the right strategy, expanding enterprise contracts can lead to big wins. In this episode, Gabrielle “GB” Blackwell, senior manage...

From B2C to PLS and Everything In Between

22 May 2024

Contributed by Lukas

Approached with the right strategy, expanding enterprise contracts can lead to big wins. In this episode, Andrew Johnson, head of sales and go-to-mar...

Avoiding the Five Sales Pitfalls That Prevent Long-Term Success

15 May 2024

Contributed by Lukas

Leadership in sales isn't just about crushing quotas and closing deals and if you need proof, look no further than Chris Lee. As the CRO of Zilliant a...

Think Remarkable: Grit, Grace, and Growth Mindset (Part Two)

08 May 2024

Contributed by Lukas

Maximizing revenue growth is not just about the numbers—they're about the story behind them.In this riveting second half of our conversation with th...

Think Remarkable: Grit, Grace, and Growth Mindset (Part One)

01 May 2024

Contributed by Lukas

Driving unprecedented revenue isn't just about great products; it's also about embodying grit, growth, and grace in your go-to-market strategies.In th...

Account Based Marketing Is the Gift That Keeps Giving

24 Apr 2024

Contributed by Lukas

The art of gifting is not just about thoughtfulness—it can be a strategic powerhouse in the world of revenue generation.In this episode, which may p...

The Attribution Episode

16 Apr 2024

Contributed by Lukas

Attribution isn't just a buzzword—it's the backbone of your revenue machinery.In this episode of Revenue Makers, Saima and Adam peel apart the compl...

Budget Battles: Navigating Cuts with Creativity

10 Apr 2024

Contributed by Lukas

These days budget cuts mean all organizations are doing more with less. Turns out, a lack of budget doesn't necessarily mean disaster for innovative r...

Using Content to Grow Pipeline

03 Apr 2024

Contributed by Lukas

A true marketing genius doesn't back away from the edge; they walk the tightrope between boldness and brilliance. As the creative force behind two gro...

Seamlessly Transitioning to Account Based Marketing

27 Mar 2024

Contributed by Lukas

Transforming revenue isn't just about cold calls and content—it's about having the audacity to try something new and alignment with your goals.In th...

How I Stopped Worrying and Learned to Love QBRs

20 Mar 2024

Contributed by Lukas

While businesses everywhere are engaging in quarterly business reviews, we’re taking time to do something a little unprecedented: We’re performing...

It's All About the Eventful Experience

13 Mar 2024

Contributed by Lukas

Measuring the success of an event goes beyond high attendance—it's about targeted strategy and post-launch impact.In this episode of Revenue Makers,...

Ideas Are Easy, Execution Is Everything

06 Mar 2024

Contributed by Lukas

It’s not just about getting more leads; it’s about getting the right ones. Changing how you make money isn't just about trying lots of things - it...

Sales Development, AI, And a Bunch In-Between

28 Feb 2024

Contributed by Lukas

It’s BDR appreciation week on this episode of Revenue Makers!Sam Gong, SVP of Marketing at WorkSpan, shares his journey from marketing to sales and ...

Your teams will fail without this framework in place

21 Feb 2024

Contributed by Lukas

Success is more than just crunching numbers.Jill Wiltfong, CMO of Korn Ferry, is defining what truly matters in driving your business forward. Discove...

Here's what's on every CMO's mind right now

14 Feb 2024

Contributed by Lukas

Tech+Strategy. It’s the art+science that every CMO’s gotta nail. But it’s hard.Heidi Melin, Senior Operating Advisor for Hellman Friedman, revea...

A revenue team's secret weapon for telling stories that sell

07 Feb 2024

Contributed by Lukas

Metrics alone aren't the magic bullet for skyrocketing revenue – it's the rigor of reviewing them that propels an organization to new heights.In thi...

The $2 trillion problem that will ruin your business

31 Jan 2024

Contributed by Lukas

Inefficiency is the silent killer of growth, and nowhere is that more evident than within the sales and marketing machinery of an organization.Dive in...

Here’s how you focus your revenue teams in 2024

24 Jan 2024

Contributed by Lukas

Slicing through the B2B sales noise requires more than tenacity; it demands strategic precision.In the high-stakes world of revenue generation, knowin...

How to 40x ROI with your next digital event

17 Jan 2024

Contributed by Lukas

In this episode of 6sense, Molly Bruckman, Head of Growth at Mutiny, takes us on an exhilarating journey through their groundbreaking campaign, "Surv-...

You’re leaving money on the table if you’re not adopting AI

10 Jan 2024

Contributed by Lukas

AI is not the future of revenue generation; it's the NOW.Nicole Leffer, an esteemed AI consultant, dispels the myth that AI is a job thief and asserts...

Don't Fall Into This B2B Trap...

03 Jan 2024

Contributed by Lukas

It’s taking more resources to earn the same number of returns, whether it’s revenue or prospects. Latané Conant, Chief Revenue Officer at 6sense,...

Navigating the Transition to Account-Based Marketing

13 Dec 2023

Contributed by Lukas

OK, so a new tactic for your revenue teams is introduced. It makes total sense. It’s going to make their lives easier (and their bonuses bigger)...w...

The One Revenue Team

29 Nov 2023

Contributed by Lukas

HOT TAKE:Revenue generation does not rest solely on the shoulders of sales and marketing teams.Every member of an organization has a vital role in the...

This Season on Revenue Makers

02 Nov 2023

Contributed by Lukas