RevOps FM
Episodes
The Operator's Roadmap for AI in 2026 - Lily Luo
09 Jan 2026
Contributed by Lukas
Justin and Lily reflect on their parallel journeys diving deep into AI throughout 2025. They discuss why most AI content misses the mark for operators...
SEO in the Age of AI - Gaetano DiNardi
17 Jun 2025
Contributed by Lukas
SEO used to be the ultimate growth lever—offering massive “free” traffic to marketers who could outsmart the algorithm. But in 2025, it's a diff...
How AI Agents Really Work - Daniel Vassilev
21 Mar 2025
Contributed by Lukas
AI agents are everywhere in conversation right now—but what actually makes them work? It’s not just slapping a large language model into a workflo...
The Journey to VP of Marketing Ops - Kimi Corrigan
12 Feb 2025
Contributed by Lukas
Not many people make it to VP of Marketing Operations—Kimi Corrigan has done it twice. In this episode, she shares her journey from marketing coordi...
Scott Brinker on How AI Will Reshape Martech in 2025
18 Dec 2024
Contributed by Lukas
Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025. It’s 108 pages of dense insights on ...
Why ABM Doesn’t Work (and How to Fix It) - Andrei Zinkevich
03 Dec 2024
Contributed by Lukas
At a recent event with about 300 attendees, today's guest polled the audience and asked how they felt about their ABM performance. 98.5% said they wer...
Lessons in RevOps From Pardot, Terminus, and Beyond - Mallory Lee
12 Nov 2024
Contributed by Lukas
This week we sit down with Mallory Lee, a seasoned RevOps leader whose career spans transformative roles at Pardot, Terminus, and more. Together, we t...
Building a Composable Tech Stack for Outbound and ABM - Justin guests on "RevOps Lab"
05 Nov 2024
Contributed by Lukas
One of the most interesting projects I worked on recently was a rebuild of our ABM / outbound / buying signal tech stack at my day job. I had bou...
Going Deep into Marketing Mix Modelling and Incrementality - Pranav Piyush
21 Oct 2024
Contributed by Lukas
Attribution remains one of the hardest challenges in marketing. It affects literally EVERYTHING: how we’re perceived as a discipline, the strategies...
Preventing MarTech Stack Failures with Automated Testing and Monitoring - M.H. Lines
09 Oct 2024
Contributed by Lukas
This week we sit down with M.H. Lines, founder of Stack Moxie, to explore how automated testing and monitoring can prevent Martech failures. M.H. shar...
Is AI a Game-Changer for Data Analytics? - Grant Grigorian
03 Oct 2024
Contributed by Lukas
This week we chat with Grant Grigorian, a long-time friend of mine and founder of Mogi.ai, to explore whether AI is actually a game-changer for data a...
Scaling Excellence Across Your Sales Organization - Kyle Asay
24 Sep 2024
Contributed by Lukas
Sales leadership is one of the hardest jobs in the company. Your success is black and white—you've either hit your number, or you haven't—and gett...
How Advanced AI Workflows Are Changing Outbound - Jordan Crawford
17 Sep 2024
Contributed by Lukas
In this episode, we unravel how advanced AI workflows can scale a truly effective outbound strategy (and not just create more spam). Jordan Crawford s...
Building Your Owned Audience for B2B Marketing - Anthony Kennada
09 Sep 2024
Contributed by Lukas
You may have heard the phrase, "every company is a media company"—but what does this actually mean for B2B? How do you go about building an audience...
A Quote-to-Cash Masterclass - Nicholas Rose and Tony Tarantino
03 Sep 2024
Contributed by Lukas
Quote-to-cash: it's messy, it's technical, and every project takes WAY longer than planned. It's also absolutely vital. If you can't get quotes out th...
Finding Balance and Fulfillment in Your RevOps Career - Danielle Marquis
28 Aug 2024
Contributed by Lukas
This week I sit down with seasoned RevOps executive Danielle Marquis to explore the evolving landscape of the discipline and how professionals can fin...
Creating Executive-Level Data Stories - Justin guests on "Revenue Marketing Report"
20 Aug 2024
Contributed by Lukas
This week I'm sharing another podcast I've guested on recently: The Revenue Marketing Report, hosted by Camela Thompson of Caliber Mind.Camela is a ve...
A Deep Dive on B2B SaaS Reporting - Justin guests on "Beyond the Pipeline"
06 Aug 2024
Contributed by Lukas
It’s August and I’m taking some time off this month to travel and recharge a bit. But I didn’t want to leave you hanging for a whole month,...
Taking the Pain out of GTM Systems Enablement - Dan Giovacchini
30 Jul 2024
Contributed by Lukas
Enabling revenue teams to use the systems we build and maintain is a huge part of our job as revenue operators. Unfortunately for us, it often doesn’...
Building the Community for RevOps - Matt Volm
23 Jul 2024
Contributed by Lukas
Matt Volm is the founder of RevOps Co-op, a vibrant community for RevOps pros. He shares his journey as a repeat founder, who has taken the roller-coa...
The Evolution of B2B Content Marketing - Ashley Faus
17 Jul 2024
Contributed by Lukas
Content has been the lifeblood of how B2B companies go to market for at least 20 years, since Hubspot pioneered the concept of Inbound Marketing. We m...
AI, RevOps, and the Future of Sales - Jacco van der Kooij
08 Jul 2024
Contributed by Lukas
In this week's episode, we delve into the evolving landscape of sales with Jacco van der Kooij, founder of Winning by Design and a renowned expert in ...
Integrating Product-Led and Sales-Led Strategies at Zapier - Lindsay Rothlisberger
02 Jul 2024
Contributed by Lukas
Is the future of SaaS growth product-led or sales-led? What if it's both? Zapier uses PLG to create an ecosystem of users and product signals which th...
The Future of Signals in GTM - Chris Walker
24 Jun 2024
Contributed by Lukas
B2B buying signals are generating a lot of buzz right now—and for good reason.In today's challenging selling environment, conversion rates are dippi...
Building Marketo and the Art of Product Design - Glen Lipka
17 Jun 2024
Contributed by Lukas
I have a fascination with how SaaS products actually get made—especially those that become institutions in the software landscape. As users, we beco...
Scaling from $100M to $1B ARR as a RevOps Leader - Cody Guymon
10 Jun 2024
Contributed by Lukas
What does it take to scale a company from $100M to over $1B in ARR? Cody Guymon has taken a journey that most revenue operators could only dream of—...
How to Be a Sharper Operator - Wes Kao
03 Jun 2024
Contributed by Lukas
There's a set of skills we rely on everyday at work, often without realizing it: how we think about problems, make decisions, market our ideas, manage...
Inside GTM Systems at Hubspot - Rich Archbold
27 May 2024
Contributed by Lukas
Running business systems at enterprise scale has some unique challenges—especially when that enterprise is Hubspot. Today we're fortunate to chat wi...
Lessons from Leading a Unified RevOps Function - Julia Kim
20 May 2024
Contributed by Lukas
I'm a really big believer in the idea of a unified RevOps function supporting all the go-to-market teams. But I'll be honest, sometimes it's a little ...
The Future of Data Privacy in Digital Marketing - Stephane Hamel
14 May 2024
Contributed by Lukas
Every company pays lip service to privacy. But few seem to really value it in practice.In marketing and sales, we rely on personal and behavioural dat...
Building Refine Labs: An Operational Perspective - Megan Bowen
06 May 2024
Contributed by Lukas
Refine Labs has had a seismic impact on B2B marketing. Whether you agree with their philosophy or not, it's hard to deny its influence. They've set th...
Playbook of a High-Performing Marketing Leader - Thao Ngo
22 Apr 2024
Contributed by Lukas
I think marketing is one of the toughest functions to lead successfully.Your job is part art, part science. You need to hire, coach, and retain talent...
How to Implement a Demand Creation Strategy - Sam Kuehnle
15 Apr 2024
Contributed by Lukas
More and more marketers are embracing demand creation as a strategy, at least in principle. But making a fundamental GTM change is HARD. You need to b...
Lessons from a World-Class Seller - Brian LaManna
08 Apr 2024
Contributed by Lukas
I've worked with a bunch of different sellers. Some were good. Some not so much. But one or two were truly next level.They had consistently better res...
A Deep Dive into Customer Success Operations - Stephen McBride
01 Apr 2024
Contributed by Lukas
SaaS companies spent the past decade optimizing for growth and customer acquisition at all costs. For many, the plan to actually retain and grow those...
The GTM Systems Product Manager - Josh Hill
25 Mar 2024
Contributed by Lukas
Prioritization is probably the biggest challenge for ops teams. Say yes to everything—you pretty quickly become a service department. Set your own p...
Is Marketing Mix Modelling the future of B2B analytics? - Mark Stouse
19 Mar 2024
Contributed by Lukas
Every marketing team wants attribution. But weirdly, it's often not that satisfying when they actually get it. I led many multi-touch attribution p...
Building a Next-Gen Composable Martech Stack - Niels Fogt
13 Mar 2024
Contributed by Lukas
For most of us in B2B, the marketing automation platform - aka "MAP" - is the anchoring piece of technology in the martech stack.When I was first buyi...
AI, Growth Mindset, and the Evolution of SDRs - Kyle Coleman
03 Mar 2024
Contributed by Lukas
Kyle Coleman is one of the most prominent revenue leaders on LinkedIn and a long-time champion of sales development. So there was no one better to cha...
Navigating the World of Marketing Ops Consulting - Lauren Aquilino and Sydney Mulligan
27 Feb 2024
Contributed by Lukas
There comes a time in every marketing ops professional's life when they wonder if the grind of an in-house job is worth it after all. Whether it's pol...
Community-Led Growth (or, How to Host a Million-Dollar Event) - Mike Rizzo
20 Feb 2024
Contributed by Lukas
B2B communities are everywhere these days. It's easy to forget that 10 years ago, it wasn't nearly so easy to connect with peers, ask for unfiltered r...
A Scalable Solution to B2B Funnel Tracking - Charlie Saunders
11 Feb 2024
Contributed by Lukas
Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken.Leads get lost, data is inaccurate, and ...
Legends of GTM: Eloqua's Founder Talks Category Creation - Mark Organ
06 Feb 2024
Contributed by Lukas
Many entrepreneurs dream of creating categories. But few have actually done it - much less built a category worth billions of dollars. Mark Organ is o...
The Rise of PLG and the Next Gen of Marketing Automation - Dave Rigotti
28 Jan 2024
Contributed by Lukas
Historically, Product-led Growth (PLG) companies have been underserved. Marketing automation platforms, growth playbooks, reporting frameworks, and “...
A Glimpse Into the Future of Martech - Phil Gamache
22 Jan 2024
Contributed by Lukas
Martech continues to expand and shift at breakneck speed. Hot startups from five years ago have become legacy incumbents. Some platforms consolidate i...
A Playbook for Winning as a Marketing Ops Leader - Jessica Kao
17 Jan 2024
Contributed by Lukas
If you're looking to transition from a technical MOPS expert to a leader - or if you're an existing MOPS leader who wants to up their game - Jessica K...
How to Use AI - A Guide for Marketers
09 Jan 2024
Contributed by Lukas
Everyone is talking about how transformative AI is, but the information is still very piecemeal. There are tons of app focused listicles or cool trick...
A Deep Dive into HockeyStack's GTM Playbook - Emir Atli
01 Jan 2024
Contributed by Lukas
I follow the attribution software category pretty closely, and sometime in the last 6-12 months it felt like I started seeing HockeyStack everywhere i...
Legends of GTM - Jill Rowley and the Nearbound Movement
21 Dec 2023
Contributed by Lukas
Jill Rowley is a legend in SaaS, with early tenures at Salesforce and Eloqua. As one of Eloqua's first salespeople, she helped shape the category of m...
How To Explain Your Product to Hook Your Ideal Customer - Mitch Solway
12 Dec 2023
Contributed by Lukas
Your GTM message has an incredibly difficult task: to speak to the people who will love your product and take them from a place of disinterest and zer...
Going Deep Into the Refine Labs Methodology - Sidney Waterfall
05 Dec 2023
Contributed by Lukas
Refine Labs has changed the course of B2B marketing over the past few years. Challenging conventions on attribution and funnel tracking and championin...
GTM Planning and Forecasting, Without the Spreadsheets - Toni Hohlbein
27 Nov 2023
Contributed by Lukas
In a world where we have so much tech, it's amazing that revenue planning and forecasting remain relatively primitive in most companies. You could hav...
The Evolution of Marketing Operations - Darrell Alfonso
19 Nov 2023
Contributed by Lukas
What lies ahead for marketing operations? How can it become more strategic and impactful?Darrell Alfonso has spent the past ten years answering these ...
Habits of a Highly Effective COO - Ben Marchal
11 Nov 2023
Contributed by Lukas
Benjamin Marchal is perhaps the most effective revenue operator I've ever met. We work together, and so I've been fortunate to collaborate with Ben of...
The MarTech Developer - Sanford Whiteman
06 Nov 2023
Contributed by Lukas
Sanford (“Sandy”) Whiteman is a legend in the Marketo world. A software developer by trade, he’s one of a small handful of engineers who have fo...
Aligning RevOps with C-Level Priorities - Jen Igartua
28 Oct 2023
Contributed by Lukas
Today we're joined by Jen Igartua, a RevOps leader and 10+ year operations consultant. We discuss her vision of the go-to-market engine as a product, ...
How to Create a Knowledge Base
21 Oct 2023
Contributed by Lukas
Note: I've also shared a full video version of this episode, where you can see me screen share everything I'm describing. You can find it here:Documen...
Building a Customer Data Source of Truth - Ryan Vong
17 Oct 2023
Contributed by Lukas
Data is the raw material we work with in marketing. You can come up amazing campaign ideas. You can even build them out. But if your data is junk, eve...
Operations at Enterprise Scale - Paul Wilson
09 Oct 2023
Contributed by Lukas
Operations can be difficult in organizations of any size, but in large companies, there are special challenges. What does it take to succeed as an ops...
Legends of GTM - Jon Miller
30 Sep 2023
Contributed by Lukas
B2B Marketing can be broadly grouped into eras based on specific go-to-market strategies that were dominant at the time. Today's guest played a pivota...
RevOps FM: An Introduction
26 Sep 2023
Contributed by Lukas
Hi I'm Justin 👋 - creator and host of RevOps FM. In this short trailer episode, I walk through why I created the podcast and what you can expect. T...