Right About Now with Ryan Alford
SHOVELING SH*T: The Entrepreneur's Messy Path to Success with Mike & Kass Lazerow
03 Jun 2025
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree PodKasst Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford engages with Kass and Mike Lazerow, co-authors of "Shoveling Shit," to explore their entrepreneurial journey. The couple shares insights from building successful companies like Golf.com and Buddy Media. They discuss the importance of resilience, effective leadership, and the dynamics of working together as a married couple. Key themes include the necessity of trust, complementary skill sets, and leading by example. The episode offers actionable advice for entrepreneurs, emphasizing the significance of self-awareness, authenticity, and empowering employees in the evolving business landscape.TAKEAWAYSThe entrepreneurial journey of Kass and Mike Lazerow.Insights on building successful companies like Golf.com and Buddy Media.The importance of actionable insights for entrepreneurs.Challenges faced in fundraising and the significance of building customer relationships.The dynamics of working as a married couple in business.Leadership philosophy and the distinction between being a boss and a buddy.The impact of COVID-19 on workplace dynamics and employee expectations.The role of employee empowerment and fostering resilience in teams.The importance of self-awareness and authenticity in leadership.Future aspirations and the desire to give back to the community.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Full Episode
I don't even know who invested in us, but I know everyone who said no.
You need someone who's not going to drop the ball when you hand off things to them.
This is Right About Now with Ryan Alford, a Radcast Network production. We are the number one business show on the planet with over 1 million downloads a month. Taking the BS out of business for over six years and over 400 episodes. You ready to start snapping necks and cashing checks? Well, it starts Right About Now.
What's up, guys? Welcome to Right About Now. We're always talking about how to make you get right and in the moment. We could talk about yesterday. We could talk about last week. We could talk about a month from now. We could talk about the future, but we're here to talk about now. Because you know what? Action is now and present is here, and we need to talk about shoveling some shit. That's why.
That's what we do on this show. We talk about what's real. That's what it is to be an entrepreneur, a business person, and today. So, you know, I went right to the source. Cass and Mike Lazaro, they are authors of Shoveling Shit. They're entrepreneurs. A few brands you've heard of. You know, we'll let them name drop. What's up, guys?
Hi, thanks for having us.
It is great to be here. Love the energy and congrats all of your success.
Guys, set the table for our audience. They know they're going to know you now, but they probably know a lot of the things that you guys have touched. You've touched a lot of things as serial entrepreneurs and now authors of an amazing book. But I'm going to let you know, we're going to make this an actionable learning lesson here of a show.
We can I'm sure they can find your stories all over for the long narrative. But it's important, though, especially as a couple, as a married couple with children, everything you've been through. I do want you to set the table for them. And I'll let maybe Mike, you choose your cast to go first cast, please. Yeah.
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