Right About Now - Legendary Business Advice
The Art of Attracting the Right Clients for Your Business with Dr. Deepak Dugar
06 May 2025
How did Dr. Deepak Dugar become the world's best rhinoplasty surgeon?
Because I do believe there's such a thing as called market demand. So even though I was looking at the biggest guys in the world as my competitors, I wasn't pricing like they were 10 years ago. I was pricing in my world, much lower, probably 60, 70% less than they're charging. But I still use them as my competitive drive to want to be better than them one day.
didn't say it has to be today so I didn't beat myself out mentally and go home sad every day that I'm not as good as the Michael Jordan at the time right I knew listen I'm Kobe it's gonna let me work my magic over the years I'll get my skill set up and I'm gonna win my championships in a few years but today let me focus on being the best I can and I stayed my price point
And I stayed my filters based on where I was. So, you know, there was a time where I was charging $5,000 to $7,000 for Rhinoplasty. And then it goes up to $10,000 to $12,000. Then it went up to $15,000 to $18,000. Then it went up to $20,000 to $25,000. And then $20,000 to $30,000. Right? So these price increases, I didn't just arbitrarily make them.
What happens is the market dictates your pricing based on how good you're getting, the results you're getting, and what the world says you're worth. compared to the metrics of everyone else that's offering the same service, right? So a Birkin bag doesn't just get to decide it's $30,000, $20,000 versus a Chanel, which is 15,000. It's the market demand.
The market has said Chanel's worth 10 to 15 and Birkin's worth 20 to 40. And so... You have to listen as a young entrepreneur to what your market demand is for you. You can't just make up these fake things either. You got to give value and you got to make happy clients and focus on the clients, make them really happy, especially the first hundred, five hundred thousand.
Really lean in to give them the best experience possible. And then you'll find out if your service is even good or not. A lot of entrepreneurs just want to make money, and they're not focusing on the value add. You've got to be good at your craft first, good at your business, good at your service, and then you can figure out about how to increase your pricing.
But, you know, I meet so many young entrepreneurs who want to just, you know, oh, well, I'm just going to charge this much, and I'll take on these clients, and they have this whole business plan as if they've done it for 20 years. But it's their first day. Knowing where you are, what stage you're in, you've got to listen to what stage you're in as well.
You've got to be it to make them see it. And look, you aren't necessarily number one day one. But you obviously had a luxury vision in mind and a world-class goal in mind. It's two of my favorites. Be it to make them see it. And inspect what you expect. And like you literally, when you were talking, I'm like this, this guy's a living, breathing example of these two things.
And if you want people to think of you as a luxury, and if you're wanting to build that brand or whatever it is, we're using, you know, this is doctor's brand and how he's built his practice. It could be whatever attribute you want it to be, but I can tell you what, you have to live it and breathe it. If you want people to, to see that and write that check. Like, you got better.
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