Rock n' Roll Research Podcast

Episode #150: Katrina Noelle - Insights Founder and Advocate, Theater Kid

10 Apr 2026

Contributed by Lukas

Celebrating episode #150 of the RRR Podcast with a guest who needs no introduction.Katrina Noelle has long been a force in the insights industry. As t...

Episode #149: Bill Salokar - Gazelle Global, Lottery Expert, Multi-Instrumentalist

09 Mar 2026

Contributed by Lukas

Bill Salokar is a long-time fixture in the insights community. After starting his career as a state lottery expert, Bill found his way to the agency s...

Episode #147: Mark Loughney - Consultant at Hub Entertainment Research, Abbey Road Recording Artist

22 Dec 2025

Contributed by Lukas

We first spoke with Mark Loughney five years ago on Episode #16. Since then, so many exciting things have happened in Mark’s world that it made sen...

Episode #148: Open Mic - Owen Polifka and Brent Huberty discuss the history of Channel 83 Records

22 Dec 2025

Contributed by Lukas

Channel 83 Records was founded in 1987 in Minneapolis/St. Paul by Owen Polifka. With the scouting help of Brent Huberty, they signed several legendary...

Episode #146: Chris Davis - EVP at Socratic Technologies, Lifelong Baseball Card Collector

30 Oct 2025

Contributed by Lukas

Socratic Technologies was founded in 1994 with a mission to bring pioneering technology to the research profession. Today they are an agile, full-serv...

Episode #145: Andrea Rowden - Insights leader at hims & hers, Vocalist for the band S.O.U.L.

24 Oct 2025

Contributed by Lukas

Andrea Rowden’s fascination with the human condition has led her to a career in insights. Currently, she is Senior Manager, Consumer and Product Ins...

Episode #144: Paula Rosecky - Qualitative Expert, Cultural Immersion, Aspiring Vocalist

05 Sep 2025

Contributed by Lukas

Paula Rosecky is both a true expert qualitative research practitioner and a tireless contributor to the insights industry through WiRE and her signifi...

Episode #143: Jeff Grant - VP at Razorfish, Former SVP at Cartoon Network, Comic Book Cognoscente

29 Aug 2025

Contributed by Lukas

Jeff Grant has had an enviable career in insights, first on the client-side where he rose to SVP Insights and Analytics for Time Warner, where he supp...

Episode #142: Dr. Faith James and Stacy Graiko - The She Lab Founders and Authors of "Decoding She"

15 Aug 2025

Contributed by Lukas

Dr. Faith James and Stacy Graiko are founders of the insights-led marketing and strategy consultancy called The She Lab, where they apply their deep e...

Episode #141: Dr. Ed Dobbles - CAO at Overproof, Former Diageo/H&R Block/Best Buy, Volunteer EMT

08 Aug 2025

Contributed by Lukas

After years of leading insights and analytics teams at great companies like Diageo, H&R Block, Supervalu and Best Buy, Dr. Ed Dobbles has recently...

Episode #140: Rachel Dimit - Global Insights at Foot Locker, Pizza Proprietor at Pomodora on IG

01 Aug 2025

Contributed by Lukas

Rachael Dimit is currently Sr. Manager of Global Consumer Insights at Foot Locker where she continuously uncovers fresh cultural trends that drive the...

Episode #139: Chris Hayward - Lead Client Partner at Mintel, Drummer for the The Samurai Seven

25 Jul 2025

Contributed by Lukas

Chris Hayward is a colleague and fellow Lead Client Partner at Mintel, but that is not all we have in common. Chris is also a drummer and quite a succ...

Episode #138: Carley Hart - Startup Advisor at Cornell Tech, Founder at Ahhhsome Kids

08 Jun 2025

Contributed by Lukas

Carley Hart has spent her career advising, mentoring and teaching customer discovery to entrepreneurs which she currently does as Director of Partners...

Episode #137: Doug Keith - Insights Consultant/Moderator, Bass Player, Former Public Radio Host

15 Apr 2025

Contributed by Lukas

Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communications led him to transition hi...

Episode #136: Austin Harrison - CEO at Northbeam, Measurement/Attribution Expert, Animator

04 Apr 2025

Contributed by Lukas

Austin Harrison is the CEO of Northbeam, a marketing intelligence platform helping clients maximize the profitability of their marketing spend. Austin...

Episode #135: Sabrina Brastad - Insights Pro Turned Brand Marketer, Expert on New-To-The-World Tech

31 Mar 2025

Contributed by Lukas

Sabrina Brastad is one of those audacious insights pros with the conviction and drive to transform consumer insight into successful, award-winning pro...

Episode #134: Adam Stephenson - Founder/CEO of QuantifyAI, Skate Punk, Videographer

21 Mar 2025

Contributed by Lukas

“If you have too much VC funding and it’s just like ‘Margins! Margins! Margins!,’ you can’t start a revolution. You can’t be a pirate.”A...

Episode #133: Bryson Cwick - Orchard Insights, Tattoo Artist, UC Berkeley Bassoonist

21 Feb 2025

Contributed by Lukas

Start with a UC Berkeley background in the hard sciences and some time working on the Valdez oil spill, take a turn toward data analytics, layer in so...

Episode #132: Erik Peterson - Director of Podcast Insights at Spotify, Gutsy Experimenter, Killer Golfer

07 Feb 2025

Contributed by Lukas

Today’s episode is self-referential in the best of ways. We talk to Erik Peterson from Spotify who is currently the Director of Podcast Insights. An...

Episode #131: Tara Bosenick - UX and HCD Pioneer, Entrepreneur, Former Head of Scouting in Hamburg

31 Jan 2025

Contributed by Lukas

Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design. She is the Managing Director (MD) of a holding com...

Episode #130: Scott Tilford - Former Analytics and Insights Leader at P&G, Founder of the Depot Brewing Company

24 Jan 2025

Contributed by Lukas

Scott Tilford built an excellent career within Procter & Gamble. Over 17 years, he had worked on several categories culminating in his role as Sr....

Episode #129: Michael Nevski - Global Insights Director at Visa, Outstanding Table Tennis Player

14 Jan 2025

Contributed by Lukas

Michael Nevski has a really cool job. He is the Director of Global Insights at Visa working with the company’s Chief Economist to add a consumer res...

Episode #128: Mary Hunter - Former Museum Manager, Consultant in Insights, DEI and Storytelling

26 Nov 2024

Contributed by Lukas

How does one go from art museum management to market research to DEI and storytelling consulting? Just ask Mary Hunter from Data Larks.Mary has always...

Episode #127: Suann Griffin - Senior Research Pro, UGA MMR Alum, Competitive Rower

22 Nov 2024

Contributed by Lukas

After considering careers in medicine and law, Suann Griffin took a statistics class and decided upon a career in market research.She has built a grea...

Episode #126 Open Mic: Julie Leonard and Brennan Held of MarketVision Share the Results of AI vs. Humans

18 Oct 2024

Contributed by Lukas

Experienced human researchers vs. AI. How does AI stand up right now, today? The results may surprise you like they did for me.In this special “Open...

Episode #125: Graeme Ford - Founder PunkMRX, Former Innovation Head at YouGov, Punk Rock Academic

11 Oct 2024

Contributed by Lukas

Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sens...

Episode #124: Joseph Wylie - Precision Sample, Insights Association Chapter President, Singer Songwriter

04 Oct 2024

Contributed by Lukas

Step aside Adam Levine, Joseph Wylie will take the mic now.Joseph is a goal setter and a planner. He knew in undergrad that market research was his ti...

Episode #123: Jim Lake - President of Michael Walters Advertising, Accomplished Songwriter, Drummer

20 Sep 2024

Contributed by Lukas

Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Dougla...

Episode #122: Rachel Baghelai - I/O Psychologist, Dressage Rider, Punk Rock Enthusiast

30 Aug 2024

Contributed by Lukas

Second time’s a charm. After starting out in banking, Dr. Rachel Baghelai pivoted and has thrived in her career as Industrial/Organizational psycho...

Episode #121: Rob Klein - Founder of Klein & Partners, Healthcare Expert, Budding Musician

23 Aug 2024

Contributed by Lukas

Rob and his business partner / wife, Toni, are giving new meaning to the term ‘house band.’After starting his insights career with classic firms l...

Episode #120: Victoria Sakal - Head of Growth at Wonder, Family Business Kid, Real Estate Investor

16 Aug 2024

Contributed by Lukas

Victoria Sakal is currently the Head of Growth for the on-demand research platform company called Wonder (askwonder.com), who is applying AI and a who...

Episode #119: Eddie Accomando - Researcher, Anthropologist, Musician, Radio Show Host

26 Jul 2024

Contributed by Lukas

“Let’s not burn through technology again. Let’s not just rip a path through AI.” Eddie Accomando is one of my favorite researchers to talk sh...

Episode #118: Ian Pierpoint - Founder of Further&Further, Cultural Strategist, Acid House Veteran

12 Jul 2024

Contributed by Lukas

Fail we may, sail we must.Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. Ian’s unique pers...

Episode #117: Jeff Reesing - SVP at Dynata, Former Jamming Partner with Members of Jane's Addiction

14 Jun 2024

Contributed by Lukas

Jeff Reesing, is SVP of Corporate Sales and Customer Experience at Dynata, the world’s largest first party data platform and a company that powers s...

Episode #116: Kai Fuentes - Multicultural Expert, 2nd Gen Researcher, Amateur Comic

24 May 2024

Contributed by Lukas

Do surveys make good bedtime stories for kids? It worked for Kai Fuentes!Kai is a second-generation market researcher. While many of us were running a...

Episode #115: London Brinkman - Qualitative Researcher, Vocalist, Award-Winning Body Builder

03 May 2024

Contributed by Lukas

London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project ...

Episode #114: Nicholas Jayanty - Award-Winning Film Producer, UX Researcher for IBM Red Hat

03 May 2024

Contributed by Lukas

Recorded live on the Purple Stage at the IIEX conference in Austin, TX on April 18!Nicholas Jayanty, Principal User Experience Researcher at IBM’s R...

Episode #113: Wes Michael - Founder & CEO of Rare Patient Voice, Amateur Jingle Writer/Singer

26 Apr 2024

Contributed by Lukas

Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the compa...

Episode #112: Sue Collin - SVP at RTi Research, Quant to Qual Switcher, Mixed Media Artist

16 Apr 2024

Contributed by Lukas

Sue Collin is one of those rare people who has spent her entire career with one organization. Her first job was with a research company called Directi...

Episode #111 Open Mic: Priscilla McKinney Discusses Her Book, "Collaboration is the New Competition"

12 Apr 2024

Contributed by Lukas

On Episode #34, Priscilla McKinney from Little Bird Marketing shared her story of growing up in a family singing troupe. In this episode, we invite he...

Episode #110: Mark Earls - Insights Iconoclast, Best-Selling Author, Ska Band Frontman

22 Mar 2024

Contributed by Lukas

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enem...

Episode #109: Jeffrey Porter - UTA MSMR Student, Lockheed Martin Intern, Shredding Guitarist

15 Mar 2024

Contributed by Lukas

Jeffrey Porter will graduate from the UT Arlington MSMR program in December of this year. In addition to his studies, he is keeping extremely busy wit...

Episode #108: Kevin Lang - Sr. Sales Rep at Greenbook, Drummer, MR Jam veteran

08 Mar 2024

Contributed by Lukas

Kevin Lang is a recently minted Senior Sales Representative at the mighty research media company Greenbook, home of the GRIT Report, the IIEX conferen...

Episode #107: Dave McCaughan - Asia-Based Brand Strategist, Former Librarian, Bibliosexual

23 Feb 2024

Contributed by Lukas

Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic pl...

Episode #106: Aryn O'Donnell - VP of Corporate Services at Fieldwork, Former Musical Theater Performer

16 Feb 2024

Contributed by Lukas

Aryn O’Donnell is VP of Corporate Services at Fieldwork, known by many to be one of the most trustworthy and engaged qualitative research partners i...

Episode #105: Steve Portigal - User Research Expert, Author, Rolling Stones Enthusiast

19 Jan 2024

Contributed by Lukas

Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the...

Episode #104: Travis Miller - VP at PureSpectrum, Metal/Punk Drummer

12 Jan 2024

Contributed by Lukas

It was in college where Travis Miller first made an impact with research by helping the city of Thousand Oaks, CA design a new mall expansion. With an...

Episode #103: Brian Zimmerman - Expert Insights Business Developer, Shreddin' Guitar Player

22 Dec 2023

Contributed by Lukas

Brian Zimmerman is an expert at one of the toughest roles in the research industry: prospecting and business development for research suppliers. Compa...

Episode #102: Joe Emery - Comms Research Expert, Lead Vocals/Guitar for The Ugly Beats

08 Dec 2023

Contributed by Lukas

Joe Emery started on the bottom rung of a political consulting firm when he was hired as a runner right out of school. He learned from some of the gre...

Episode #101: Eric Hall - Insights/Cat Man Expert, Instagram Influencer, Off-Road Motorcycling Enthusiast

01 Dec 2023

Contributed by Lukas

You probably know Eric Hall from his career as an insights and category management expert, currently with Boehringer Ingelheim, the world’s largest ...

Episode #100: Music Battle - Survey Respondents Adjudicate! (with Leigh Kessler from Mercury Analytics)

29 Nov 2023

Contributed by Lukas

For this special 100th Episode of the Rock n’ Roll Research Podcast, I go mano-a-mano with Leigh Kessler, VP of Mercury Analytics, former profession...

Episode #99: Kory Grushka - Founder Stories Bureau, From Corporate Lawyer to Master Storyteller

27 Oct 2023

Contributed by Lukas

Kory Grushka is the Founder of Stories Bureau, a really cool B2B creative agency that, among other things, helps insights teams make their data come t...

Episode #98: Pepper Miller - Researcher, Cultural Strategist, Author of "Let Me Explain Black Again"

20 Oct 2023

Contributed by Lukas

I’m BACK! Your humble host’s brief pause provided plenty of time to dig into Pepper Miller’s brilliant book on Black insights, “Let Me Explain...

Episode #97: Angelo Pierro - Founder/Strategist at Strategy by Insight, Canada-based Screenwriter

23 Jun 2023

Contributed by Lukas

Angelo Pierro founded his consultancy, Strategy by Insight, in 2021 after 20 years at Research Dynamics acquired by GfK acquired by Ipsos. He is now u...

Episode #96: Annie McDannald - Global VP at Civicom, Carnie Childhood, Model, Singer

16 Jun 2023

Contributed by Lukas

Over the past 16 years, Annie McDannald has risen through the ranks at Civicom to her current role as Global VP of Marketing Research Services. Chance...

Episode #95: Rob Volpe - CEO of Ignite 360, Award-Winning Author, Empathy Activist

09 Jun 2023

Contributed by Lukas

Rob Volpe left a successful career in promotional marketing, got a certification from RIVA and found his calling as a qualitative researcher. In 2011,...

Episode #94: Torsten Mueller-Klockmann - Data Science at Meta (Germany), Entrepreneur, Shredding Guitar Player

12 May 2023

Contributed by Lukas

Torsten Mueller-Klockmann is the Marketing Science Lead for the DACH region at Meta where he has been for the past 7 years. Before Meta, Torsten was a...

Episode #93: Leigh Kessler - VP at Mercury Analytics, Professional Comedian on VH1, WB, CNN and more

05 May 2023

Contributed by Lukas

If you watched VH1's "Best Week Ever," The WB, Discovery or CNN in the aughts, you might know Leigh Kessler from his hilarious pop cult...

Episode #92: Chris Connolly - VP at the Logit Group, Long-time Denver-area Musician

28 Apr 2023

Contributed by Lukas

Chris Connolly has one of those great stories of starting in research as a phone interviewer and steadily expanding his career over time. Today he is ...

Episode #91: Frankie Lipinski - Analyst at Escalent, Roller Derby Skater, Girls Rock Chicago Alum

21 Apr 2023

Contributed by Lukas

I recently saw Nancy Cox’s article in Quirk’s about Frankie Lipinski’s roller derby exploits and I just had to learn more!Frankie (she/they) is ...

Episode #90: Marc Huzansky - Healthcare Consultant, Co-Host of Popular YouTube Show "Tone-Talk"

14 Apr 2023

Contributed by Lukas

Guitarists know Marc Huzansky as the co-host of the YouTube show, Tone-Talk. With over 22K subscribers, a partner like David Friedman from Friedman Am...

Episode #89: Eric Dolan - Dir. Consumer & Bus. Intelligence at J&J Consumer Health, Former Boston Area Musician

06 Apr 2023

Contributed by Lukas

You probably know Eric Dolan as the Director, Consumer Business & Intelligence for Johnson & Johnson Consumer Health helping drive global stra...

Episode #88: Anh Tran - Graduating MR Master's Student, Street Photographer

31 Mar 2023

Contributed by Lukas

Anh Tran is a grad student in the University of Texas at Arlington MSMR program graduating in May. Hers is one of the fresh voices of sharp, creative ...

Episode #87: Joel Primer - Strategic Ops at Kantar, Musician, Played with Clarence Clemons

24 Feb 2023

Contributed by Lukas

Growing up near NYC in Maplewood, New Jersey, Joel Primer initially eschewed the academic route of his parents and brother and decided to rock n’ ro...

Episode #86: Luke Kulik - Sales at Prodege, Fusion-Minded Multi-Instrumentalist

17 Feb 2023

Contributed by Lukas

Luke Kulik is Sr. Director of Sales at marketing and insights platform company, Prodege, who are particularly adept at fusing data sources in clever a...

Episode #85 Open Mic: Emmanuel Probst and I discuss his new book, Assemblage

10 Feb 2023

Contributed by Lukas

We invite Emmanuel Probst from Ipsos back to the Rock n’ Roll Research Podcast to discuss his latest book, Assemblage: The Art and Science of Brand ...

Episode #84: Bohb Blair - CMO of Jones Soda, Cannabis Marketing Pioneer, Musician

20 Jan 2023

Contributed by Lukas

I first met Bohb Blair at an epic Motörhead show in Chicago in 2009. Fast forward and today Bohb is the CMO of the iconic Jones Soda and the Chief Br...

Episode #83: Angela Quinn - Researcher and Marketer, DEI Advocate, Expert Leatherworker

13 Jan 2023

Contributed by Lukas

Angela Quinn is a visible and recognizable face in the world of market research. She is a regular at Insights Association conferences and ubiquitous o...

Episode #82: Jonathan Rudick - Insights Director at Walmart, Lifelong Music Creator

06 Jan 2023

Contributed by Lukas

Jonathan Rudick, Director of Customer Insights for Financial Services at Walmart, grew up and was educated in South Africa. After a brief stint in Lon...

Episode #81: Daniel Berkal - Rockstar Moderator at The Palmerston Group, Former Account Planner

16 Dec 2022

Contributed by Lukas

If you feel more like a rockstar on tour than a researcher traveling for qualitative research, then you’re probably working with Daniel Berkal of Th...

Episode #80: Rogerio Monteiro: CCO of Worthix, Surfer, One-Time Concert Promoter in Brazil

09 Dec 2022

Contributed by Lukas

Rogerio Monteiro is Chief Client Officer for Worthix, a leader in using AI to measure what value truly means to customers. Rogerio is dynamic, sharp, ...

Episode #79: Elizabeth Saulsbury - Employment Brand Mgr at Cox, Published Singer/Pianist

02 Dec 2022

Contributed by Lukas

Right on time for the holidays! Elizabeth Saulsbury of Cox Enterprises, has just released her debut album, “Peppermint.” It is a wonderful, jazzy ...

Episode #78: Adam Conley - Regional Insights Director at Mars Wrigley, Voracious Reader of Biographies

18 Nov 2022

Contributed by Lukas

Adam Conley is the Regional Director of Insights for North America at Mars Wrigley who, let’s be honest, is home to all the best confectionary brand...

Episode #77: David Corsaro - Client Director at MetrixLab, Professional Magician

21 Oct 2022

Contributed by Lukas

David Corsaro is a Client Director at MetrixLab and he fooled me on this podcast. I don’t feel so bad, though, because he also took the trophy on “...

Episode #76: Isabel Aneyba - Cultural Insights Strategist, Founder COMARKA, Bedtime Story Reader

07 Oct 2022

Contributed by Lukas

Before founding COMARKA Research in the US 16 years ago, Isabel Aneyba was a Category Manager and CMO in consumer goods and retail in Mexico. Her mult...

Episode #75: Scott Hanson - Director of UT Arlington MSMR Program, MR practitioner, Ted Lasso superfan

23 Sep 2022

Contributed by Lukas

How does a leader of one of the top master’s programs in market research prepare the next generation of insights professionals? The short answer is ...

Episode #74: Andy Poe - Founder of TasteMakers Research, Former Research Manager at MP3.com

02 Sep 2022

Contributed by Lukas

Andy Poe is the founder and CEO of TasteMakers Research Group, an insights firm creating innovative ways to test products with consumers. Music was a...

Episode #73: Jeffrey Henning: Market Research Pioneer, Founder, Board Game Creator

26 Aug 2022

Contributed by Lukas

Jeffrey Henning was a ‘teenage market researcher’ and later introduced several now-ubiquitous technologies to the industry including online survey...

Episode #72: Mike Luce - Cannabis Insights Entrepreneur at High Yield Insights

19 Aug 2022

Contributed by Lukas

According to Business Wire, the global cannabis market is expected to reach $176 Bn by 2030. New entrants into big markets require expert insight to t...

Episode #71: Donte Perry - Dir of Client Dev at Opinions for Good, Longtime Musician and Wiki-Head

12 Aug 2022

Contributed by Lukas

Donte Perry is currently Director of Client Development at Op4G (Opinions for Good), an insights company with a highly innovative model that uncovers ...

Episode #70: Don Simons: CEO Insights at Big Village, Pearl Jam Super Fan

05 Aug 2022

Contributed by Lukas

Don Simons is CEO, Insights of the advertising, technology and data firm, Big Village, a highly innovative Top 50 insights firm that you may know as E...

Episode #69: Jon Giegengack - Founder of Hub Entertainment Research, Frontman for Whiskey Horse

22 Jul 2022

Contributed by Lukas

Jon Giegengack knows entertainment as well as anyone. Ten years ago, he founded Hub Entertainment Research delivering expert consulting and insight on...

Episode #68: Katie Macdonald - Enterprise Sales Director at Fuel Cycle, Do-It-All Supporter of Family Business in Small Town Iowa

15 Jul 2022

Contributed by Lukas

Katie Macdonald is an Enterprise Sales Director for Fuel Cycle, an innovative insights technology company that is part of the GRIT Top 50 Innovators a...

Episode #67: David Yin - Consumer Head at LabCorp, Insights Intrapreneur, Former Biomedical Engineer

08 Jul 2022

Contributed by Lukas

David Yin is unquestionably driven by purpose. Today he leads the consumer business for Labcorp, a company focusing every day on making people healthi...

Episode #66: Hannah Taphorn - Sr. Scientist @ P&G, Economic Developer, Face Painter

30 Jun 2022

Contributed by Lukas

Hannah Taphorn is a Sr. Scientist, Information Research and Analysis at the great consumer goods company, Procter & Gamble. Her assignments requir...

Episode #65: Neil James - Director of Research at Solve, Shredding Guitarist for Cwn Annwn

24 Jun 2022

Contributed by Lukas

Neil James is an accomplished Director of Research at Solve Advertising and Branding in Minneapolis, a two-time winner of AdAge’s Small Agency of th...

Episode #64: Leona Nadj - Research Manager at Intel, Professional Violinist

17 Jun 2022

Contributed by Lukas

Expertise requires more than just putting in the time, it requires being very intentional about what you choose to practice and learn. That’s true w...

Episode #63: Mireya Arteaga - GoDaddy Customer Researcher, Drummer, Amateur Formula Racing

20 May 2022

Contributed by Lukas

By day, Mireya Arteaga is Lead Customer Researcher in CX Research and Strategy at GoDaddy (where this podcast is one of over 20 million happy customer...

Episode #62: Tron Smith - AE at Suzy, AirBnB Stager, Board Member at Insights Assoc.

06 May 2022

Contributed by Lukas

When Tron Smith joined Suzy in 2020, she was stepping not just into a new company but a new industry. The market research learning curve can be steep ...

Episode #61: Larry Cheng - Design Research at Intuit, Former Mechanical Engineer, Punk Rock Vocalist

22 Apr 2022

Contributed by Lukas

Larry Cheng was a mechanical engineer working to design a new baby stroller when he nearly tipped his own child out of a stroller at the airport. It c...

Episode #60: Tom Anderson - Text Analytics Pioneer, Entrepreneur, Founder Next Gen Market Research

14 Apr 2022

Contributed by Lukas

As the founder of OdinAnswers and StoryHub, Tom Anderson has done much to advance the veracity and application of text analytics, AI and big data with...

Episode #59: Greg Park - Director at Ipsos, Grocery Insights Expert, Shreddin' Guitarist

25 Mar 2022

Contributed by Lukas

Greg Park is in his third week as Director, Market Strategy and Understanding at Ipsos, the world’s foremost leader in understanding society, market...

Episode #58: Bianca Pryor - VP at BET, Black Maternal Health and Femtech Champion, Reggae Cognoscente

11 Feb 2022

Contributed by Lukas

Bianca Pryor is Vice President at BET leading their content optimization team and a Board Member of the Insights Association. Consumer Behavior is a l...

Episode #57: Ben Doepke - "Human Reverent Strategy", Touring Musician with Homunculus

04 Feb 2022

Contributed by Lukas

Ben Doepke never accepts the norms and standards of research as gospel. In his work as Principal of IX Strategy, he takes all the givens and the best ...

Episode #56: Jeff Scott - UX Research at Schwab, Human Factors at US Air Force, Ice Cube Fan

03 Dec 2021

Contributed by Lukas

It may sound like a leap to go from aerospace and operational physiology to overseeing user experience research for a major financial services company...

Episode #55: Emmanuel Probst - Branding Expert at IPSOS, Best-Selling Author of Brand Hacks

23 Nov 2021

Contributed by Lukas

“I live alone in a forest of likes,” a telling Instagram quote about the media context for brands in Emmanuel Probst’s best-selling book, “Bra...

Episode #54: Leib Litman - Professor, Data Quality Expert, Co-Founder Cloud Research, Metalhead

19 Nov 2021

Contributed by Lukas

As a professor of Cognitive Psychology, Leib Litman was a pioneer in using the Internet for academic research. He met and tackled data quality challen...

Episode #53: Dyna Boen - MD at Escalent, Start-up Addict, Founder WIRexec Leadership Summit

12 Nov 2021

Contributed by Lukas

Dyna Boen has spent most of her career helping lead start-ups to success, including her own. She has seen it all, done it all and inspired many along ...

Episode #52: Michael Schonfeld - Brand Strategist, Formerly Def Jam, Hip Hop Writer

05 Nov 2021

Contributed by Lukas

As a huge hip-hop fan, how does an internship with legendary Def Jam Records lead you out of music and into advertising? Michael Schonfeld has a fasci...

Episode #51: Jennie Finerty - Qualitative Expert, Artistic Swimmer for US National Team

23 Oct 2021

Contributed by Lukas

Today Jennie Finerty has a very successful career in insights as VP, Qualitative Research for Magid’s Global Media & Entertainment practice.But ...