Rocketship.fm

Product Vision

26 Sep 2019

Contributed by Lukas

We explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, o...

Product-Led Growth

19 Sep 2019

Contributed by Lukas

We are in the middle of a massive shift in the way people use and buy software. It’s been well over a decade since Salesforce brought software to th...

Perfecting Product Marketing

12 Sep 2019

Contributed by Lukas

Product Marketing. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching i...

Building Products People Want

05 Sep 2019

Contributed by Lukas

Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision pro...

Death of a Product Feature

29 Aug 2019

Contributed by Lukas

Daria Axelrod Marmer, a Product Lead at Hubspot wrote about Killing it by Killing Features and we explore that more today. It's never fun to sunset a...

Shape Up with Ryan Singer of Basecamp

22 Aug 2019

Contributed by Lukas

Ryan Singer and the Basecamp team have developed their own methodology for product planning. For one, they don't do waterfall or agile or scrum. For t...

Mental Models for Product Leaders

15 Aug 2019

Contributed by Lukas

Mental models are simple expressions of complex processes or relationships. These models are accumulated over time by an individual and used to make f...

Achieving Deep Work

08 Aug 2019

Contributed by Lukas

Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill, because of our modern times, that is becoming inc...

In Bezos we trust

01 Aug 2019

Contributed by Lukas

Today we bring you the story of eBay and Amazon in the early 2000s, and how their fierce competition for market share came down to two very different ...

Mental Models for Product Managers

25 Jul 2019

Contributed by Lukas

A mental model is any concept that helps explain, analyze, or navigate the world. As product managers, our mental models drive our decision-making, th...

Charlie Munger's Mental Models

18 Jul 2019

Contributed by Lukas

Mental models are how we understand the world. Not only do they shape what we think and how we understand but they shape the connections and opportuni...

Data Driven Product Development

11 Jul 2019

Contributed by Lukas

Data is powerful because it is concrete. For many entrepreneurs and product people, empirical data can trump everything else – and it’s been an im...

Build vs Buy

04 Jul 2019

Contributed by Lukas

Have you ever found yourself in the middle of where of those projects where you just go, I wish we’d seen how this would end at the beginning of the...

The History of Product Management

27 Jun 2019

Contributed by Lukas

Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at...

Storytelling for Product People with Connie Kwan

20 Jun 2019

Contributed by Lukas

Connie Kwan walks us through her philosophy on storytelling for Product people, teaches us the essential elements of product storytelling and gives re...

How Adobe transformed itself into a $135 billion dollar SASS company

13 Jun 2019

Contributed by Lukas

Adobe's transition into a SASS company wasn't easy. It took two painful years of losses to transition their entire business from one-time upfront pric...

PM to VC with Hunter Walk

06 Jun 2019

Contributed by Lukas

Today we got a chance to sit down with Hunter Walk and discuss his career, what he looks for in founders and products that he’s investing in and, pe...

Creating Loyal Customers with Dheerja Kaur of theSkimm

30 May 2019

Contributed by Lukas

What’s the best kind of customer? A loyal customer. Today with breakdown how theSkimm has built and maintained am excited audience of dedicated fans...

How to tell meaningful product stories

23 May 2019

Contributed by Lukas

You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by u...

Making Time

16 May 2019

Contributed by Lukas

Nobody ever looked at an empty calendar and said, The best way to spend this time is by cramming it full of meetings! or got to work in the morning an...

Product People vs Product Leaders

09 May 2019

Contributed by Lukas

Today, we’re going to dive into the concept of Product Leadership, and specifically the differences between Product People and Product Leaders. We'l...

Interview: Ash Maurya of Lean Canvas on Scaling Lean

03 May 2019

Contributed by Lukas

Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean. His posts and advice have been featured in...

The Downsides of Data

24 Apr 2019

Contributed by Lukas

On today's show we talk with Clive Thompson, the author of "Coders: The Making of a New Tribe and the Remaking of the World." We discuss why Coders we...

Blockland: Finding Bernie Moreno

16 Apr 2019

Contributed by Lukas

As we drive along this nondescript suburban street -- dotted with your standard fare of KFC’s and Pizza Hut’s and CVS Pharmacies, it seems like mo...

Blockland: Naysayers

11 Apr 2019

Contributed by Lukas

Today we’re going to let the skeptics speak. Today we’re going to hear from people who are doubting the initiative. People who have questions. Pe...

Blockland: The Blockland Conference

09 Apr 2019

Contributed by Lukas

As we're sitting here taking in the first ever Blockland Solutions conference, it’s pretty wild to see what’s unfolding. To many, it might not be...

Blockland: Blockchaining Cleveland, Ohio

04 Apr 2019

Contributed by Lukas

In the first few episodes of the Blockland series, we learned a bit about what the Blockland initiative was all about, why it started and who started ...

Interview: Wikipedia Co-Founder Larry Sanger on Building an Encyclopedia on a Blockchain

02 Apr 2019

Contributed by Lukas

Everpedia is the world's largest encyclopedia on the blockchain. It's decentralized, democratic, censorship-resistant and offers a financial incentive...

Blockland: A Brief History of Blockchain

28 Mar 2019

Contributed by Lukas

Blockchain is a system in which a record of transactions that are maintained across several computers that are linked in a peer-to-peer network. It’...

Blockland: Blockchain today

21 Mar 2019

Contributed by Lukas

By now you’ve heard all the buzz, and criticism, of Blockchain and Cryptocurrencies. The constant fluctuations of the Bitcoin market. One minute it’...

Blockland: Welcome to Blockland

14 Mar 2019

Contributed by Lukas

Something is happening in Cleveland, Ohio. A movement, unlike anything it's seen before, has taken over the city. Cleveland’s top business leaders, ...

Blockland: Season 7 Trailer

13 Mar 2019

Contributed by Lukas

Something is happening in Cleveland, Ohio. A movement, unlike anything it's seen before, has taken over the city. Cleveland’s top business leaders, ...

Building the right product team

07 Mar 2019

Contributed by Lukas

One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what h...

Interview: Jeetu Patel of Box on leadership and strategy in the new age of enterprise product

01 Mar 2019

Contributed by Lukas

We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today. He leads the company's overall product and pl...

Interview: Teresa Torres of Product Talk on Continuous Discovery

22 Feb 2019

Contributed by Lukas

Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid proto...

Disruption vs Innovation

15 Feb 2019

Contributed by Lukas

It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -...

Why do you love the products you love?

07 Feb 2019

Contributed by Lukas

Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. Today we talk to ...

Storytelling for Product People

31 Jan 2019

Contributed by Lukas

You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by u...

Meetings don't have to suck

24 Jan 2019

Contributed by Lukas

We take a deep dive into how to prepare for and run better meetings, and some tricks to make sure that what was discussed at the meeting, actually get...

A Job To Be Done: Building Products People Want

17 Jan 2019

Contributed by Lukas

Jobs to be done will change the way you think about a product. It will change the way you approach user personas and influence your product decision p...

The Untold Story of Books.com [Part 2]

15 Jan 2019

Contributed by Lukas

In the second and final episode of our look at Books.com, we discover what happens when Charlie Stack is faced with competition from Amazon.com and a ...

The Untold Story of Books.com [Part 1]

15 Jan 2019

Contributed by Lukas

The year was 1992. The location… Cleveland, Ohio. The birthplace of online commerce. That’s right. Cleveland Ohio. Not Silicon Valley, Not San Fra...

Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win

04 Jan 2019

Contributed by Lukas

We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led b...

Interview: Vidya Dinamani on Conducting Effective Customer Interviews

27 Dec 2018

Contributed by Lukas

Vidya Dinamani has a passion for coaching product leaders and teams. Vidya has over 18 years of experience specializing in business & technology strat...

Interview: Seth Godin on Achieving Greatness

20 Dec 2018

Contributed by Lukas

We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to succe...

Interview: Andy Rachleff of Wealthfront on finding product market fit

13 Dec 2018

Contributed by Lukas

Rachleff co-founded Benchmark Capital, a venture capital firm, in 1995. The firm invested in companies including eBay, OpenTable, Snapchat, Twitter an...

Interview: Scott Harper of Dialexa on Transforming your Companies Product Practices

04 Dec 2018

Contributed by Lukas

Scott is a serial entrepreneur who has launched multiple technology product companies. He is the winner of the Ernst & Young Emerging Technology Entre...

Rebroadcast: We F*cked Up: Stories about Product Mistakes

29 Nov 2018

Contributed by Lukas

Mistakes. We all make them. We all learn from them. From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible...

Interview: Todd Olson of Pendo on the 5 key metrics you should paying attention to

26 Nov 2018

Contributed by Lukas

Todd Olson is Founder and CEO of Pendo.io. Olson served as Vice President of Products at Rally Software Development Corp. where he lead the evolution ...

Interview: Jackie Bavaro of Asana on Cracking the Product Management Interview

19 Nov 2018

Contributed by Lukas

We talk to Jackie Bavaro about cracking the Product Manager interview, or any interview for that matter. Jackie has amazing tips from the hirers persp...

Interview: Claire Vo of Optimizely on Product Testing and Experimentation

30 Oct 2018

Contributed by Lukas

This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get you...

Sprint Week Bonus: Day 4 Retrospective with Michael Smart

17 Oct 2018

Contributed by Lukas

In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart a...

Sprint Week: Day 4 "User Testing"

17 Oct 2018

Contributed by Lukas

In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past...

Sprint Week Bonus: Day 3 Retrospective with Michael Smart

17 Oct 2018

Contributed by Lukas

Go behind the scenes as we catch up with Michael Smart of AJ&Smart after their day of Prototyping Kevin Rose's fasting app, Zero. Michael talks with u...

Sprint Week: Day 3 "Prototyping"

17 Oct 2018

Contributed by Lukas

Follow along as we bring you behind the scenes as AJ&Smart prototypes the next version of Zero, Keven Rose's fasting app, to test with real users in u...

Sprint Week Bonus: Day 2 Retrospective with Michael Smart

17 Oct 2018

Contributed by Lukas

In this bonus episode, you'll hear more from Michael Smart of AJ&Smart about how he and the team think or organize storyboarding sessions. All week th...

Sprint Week: Day 2 "Storyboarding"

17 Oct 2018

Contributed by Lukas

Join us for day two of Zero apps design sprint with AJ&Smart.  Today is all about storyboarding. Listen as the team from AJ&Smart take the ideas gene...

Sprint Week Bonus: Day 1 Retrospective with Michael Smart

17 Oct 2018

Contributed by Lukas

At the end of day 1, we caught up with Michael Smart, co-founder of AJ&Smart, to get his inside take on how the first day went. We learn more about h...

Sprint Week: Day 1 "Gathering Ideas"

17 Oct 2018

Contributed by Lukas

In this episode, we drop a microphone into the first day of Zero, Kevin Rose's Intermittent fasting app, design sprint with agency AJ&Smart.  The goa...

Sprint Week: Getting Ready to Sprint

17 Oct 2018

Contributed by Lukas

Follow along as each day this week we take you behind the scenes of an entire design sprint for Kevin Rose's app Zero led by Design Agency AJ&Smart. A...

Next week is Sprint Week!

17 Oct 2018

Contributed by Lukas

Every day next week we will be going behind the scenes of a design sprint for the intermittent fasting app, Zero, which was founded by Kevin Rose. The...

Interview: Latif Nanji of Roadmunk

16 Oct 2018

Contributed by Lukas

Latif Nanji is the co-founder and CEO of Roadmunk, the road mapping software that helps companies create and share their products strategy and roadmap...

Chapter 10: Finale

15 Oct 2018

Contributed by Lukas

In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches.  Krish heads...

Chapter 9: The Launch

28 Sep 2018

Contributed by Lukas

This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make...

Chapter 8: Pre-Launch

21 Sep 2018

Contributed by Lukas

In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets c...

Chapter 7: Relationships

14 Sep 2018

Contributed by Lukas

On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see...

Chapter 6: Decisions, Decisions, Decisions

07 Sep 2018

Contributed by Lukas

In this episode, we hear from Lee Tengum about his first customer interview for his new project and new project directions. It may or may not send him...

Chapter 5: First Steps

24 Aug 2018

Contributed by Lukas

In today's episode, we learn more about the projects that Krish CEO of Chargebee, Gonto VP of Growth at Auth0 and Lee of 7am.ca will pursue for the ne...

Chapter 4: Krish goes to Paris

31 Jul 2018

Contributed by Lukas

In Chapter 4, we learn about the origins of Krish Subramanian, Co-founder and CEO of Chargebee's, love for travel and discovery. This curiosity has ma...

Chapter 3: 5am in Cranbrook, BC

25 Jul 2018

Contributed by Lukas

It's 5 am in Cranbrook, BC and Lee Tengum is already making his way into the office. The catch is, he'll be done by 10 am, free to use the rest of his...

Chapter 2: 380 people take over a small town in Panama

17 Jul 2018

Contributed by Lukas

We take you behind the scenes to Auth0's 2018 offsite where there 380 employees converge on a small town in Panama and take over the Westin hotel for ...

Chapter 1: An engineer, a CEO and a VP of Growth walk into a bar...

10 Jul 2018

Contributed by Lukas

In season 5 of Rocketship.fm we will be following the lives of three entrepreneurs and product people, going behind the scenes to the team off-sites, ...

Continuous Product Discovery

10 Jul 2018

Contributed by Lukas

Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid proto...

Interview: Eric Boduch of Pendo

28 Jun 2018

Contributed by Lukas

Eric Boduch is the Chief Evangelist and co-founder of Pendo.io. Boduch was formerly the Vice President of Marketing. Pendo delivers a complete platfor...

Season 5 Trailer

01 Jun 2018

Contributed by Lukas

In Season 5 of Rocketship.fm, we'll to be profiling three product people at various stages in their business. *** This show is a part of the Podg...

Jobs to be done: "The Full Moesta" Pt 3

25 May 2018

Contributed by Lukas

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertK...

Jobs to be done: "The Full Moesta" Pt 2

24 May 2018

Contributed by Lukas

Part two of our JTBD Bonus content. We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full int...

Jobs to be done: "The Full Moesta"

23 May 2018

Contributed by Lukas

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertK...

Two Steps Forward, One Look Back: Season 4 Finale

11 Apr 2018

Contributed by Lukas

In our Season 4 finale, we revisit some of our favorite stories from Audibles product redesign debacle to interviewing people who confessed their love...

Building a killer product team: How great managers lead their team to success

14 Mar 2018

Contributed by Lukas

One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what h...

Interview: Jeetu Patel of Box on leadership and strategy in the new age of enterprise product

09 Mar 2018

Contributed by Lukas

We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today. He leads the company's overall product and pl...

Building a killer product team: pipeline tips from high-performing managers

07 Mar 2018

Contributed by Lukas

Have you ever wondered how VP's at Facebook, Directors at Nike or Product Managers at Asana approach hiring? We did too. So we hit the streets to find...

Interview: Austin Bales of Facebook on Building and Managing Product Teams

02 Mar 2018

Contributed by Lukas

Today we welcome Austin Bales, Director of Product Design at Facebook, to talk about leading product teams, building trust with your teammates andgive...

Interview: Laird Hamilton on Big Risks and Big Rewards

28 Feb 2018

Contributed by Lukas

Today on the show we welcome the infamous big wave surfer, Laird Hamilton. We talk to Laird about his journey to greatness, the struggles along the wa...

Interview: Blair Reeves of SAS on Enterprise Product Management

16 Feb 2018

Contributed by Lukas

We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product.  Blair Reeves...

Mastering Jobs To Be Done Interviews: The Results

14 Feb 2018

Contributed by Lukas

In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result an...

Interview: Alison Go of Facebook on product mistakes and the disciplines that make up strong product teams

09 Feb 2018

Contributed by Lukas

Alison Go is a season Product Manager currently working at Facebook and formerly of Amazon where she worked on Audible. Alison shares with us the reci...

Mastering Jobs To Be Done Interviews: The Interview

07 Feb 2018

Contributed by Lukas

Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry atten...

Interview: Melissa Perri of Product Institute on Managing Up and other Essentials Strategies for PMs

06 Feb 2018

Contributed by Lukas

Melissa Perri is the CEO of Produx Labs and the creator of the online product management school ProductInstitute.com. Her mission is to help make Prod...

Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science

02 Feb 2018

Contributed by Lukas

Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, ...

Mastering Jobs To Be Done Interviews: The Preparation

31 Jan 2018

Contributed by Lukas

There is no substitute for the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industr...

Interview: Dan Olsen on The Lean Product Playbook

30 Jan 2018

Contributed by Lukas

Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs a...

Interview: Noah Kagan of Sumo on product mistakes and playing the long game

26 Jan 2018

Contributed by Lukas

Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and ...

Disruption vs Innovation

24 Jan 2018

Contributed by Lukas

It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -...

Persona Alchemy: What we learned bringing user personas to life

17 Jan 2018

Contributed by Lukas

A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life.  M...

Interview: Oli Gardner of Unbounce on Product Awareness Month

12 Jan 2018

Contributed by Lukas

Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to se...

How to tell compelling product stories

10 Jan 2018

Contributed by Lukas

You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by u...

Interview: Dennis Crowley of Foursquare on Startups, Achieving Greatness and the Early Days of Foursquare

09 Jan 2018

Contributed by Lukas

We sat down with Dennis Crowley of Foursquare to talk about the early days of Foursquare, what really happened after their historic SXSW launch and th...

Interview: Sam Goertler of Kickstarter on Leading Product Teams, Navigating Redesigns and Building Teams from Scratch

05 Jan 2018

Contributed by Lukas

Sam Goertler has led product teams at Yammer, Asana and now Kickstarter. She talks with us about what she's learned leading teams through product rede...

Product Poetry: The secret to perfect product descriptions

03 Jan 2018

Contributed by Lukas

Product Poetry. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching inve...