Rooted in Retail

Disrupting the Resale Industry with Jessica Rennard

08 Feb 2026

Audio

Description

Is your inventory celebrating a birthday? In this episode, Crystal Vilkaitis is joined by Jessica Rennard, founder of NuSource and "The Fashion Disruptor," to discuss why retailers need to stop being emotional about their products and start treating them like widgets. Jessica shares her journey from monetizing non-profit donations to building a "mystery box" empire that helps retailers source quality secondary market goods. Whether you are a traditional boutique owner or a dedicated reseller, this conversation dives into the tactical side of inventory velocity, the rise of live selling platforms like Whatnot, and how to diversify your shop with sustainable, high-quality resale items. [3:18] Jessica’s journey from non-profit management to the resale world [4:47] How New Source helps retailers scale their inventory engine [5:07] Current trends: Moving from fast fashion to "quality over quantity" [6:29] The biggest inventory mistake: Holding onto "widgets" for too long [7:45] Using AB testing and sales cycles to unlock cash flow [8:52] The hidden labor costs and processing hurdles of resale inventory [11:01] Top inventory management systems for the thrift and resale industry [12:53] Why every retailer should be experimenting with live selling [13:42] What is Whatnot? Exploring the $9 billion live-selling marketplace [15:12] Resilience Round: Atomic Habits, Blue Ocean Strategy, and ShipHero [16:22] The future of hybrid retail: Bringing vintage racks into traditional stores [17:02] How to use "Brand Mystery Boxes" to test resale in your shop Join the Rooted in Retail Facebook Group to continue the conversation Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch! Go to http://indera.co/prompt to access the prompt

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other recent transcribed episodes

Transcribed and ready to explore now

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Rooted in Retail

Disrupting the Resale Industry with Jessica Rennard

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

Sign in to Audioscrape

Share this moment