Rotten Mango
#402: Ex Abercrombie CEO Accused of Global S*x Trafficking Ring of Models - Epstein & Diddy Connection
Sun, 10 Nov 2024
When you walk into an Abercrombie & Fitch store - just know, that they’re watching you. They know that most likely you will take a right upon entering. They know approximately how long you will stay in the store. What the scent and the music of the store does to impact your spending. But most importantly - they know that you were lured in by the shirtless guys standing out in the front. Each employee is meticulously hand selected for their looks and attitude. It’s all about the brand. This is all the work of then CEO, Mike Jeffries, a “mad genius.”Who has now been indicted for running a sex trafficking ring of male models. His alleged ties and connections to Jeffrey Epstein and Diddy are starting to come to light. With everyone wondering - how did this go on for decades?Full Source Notes: rottenmangopodcast.com
What are the retail psychology tactics used in stores?
They will guide you counterclockwise through the architectural flow of the entire layout. The first wall you hit is the high power wall, which means stores will place items that they want to sell on the first aisle or wall the customer stops on. It's not going to be the best items, but the good items.
The best items are actually scattered throughout the store to make sure that you walk through every single aisle looking for them. Side note, stores intentionally put small traffic blocking obstacles that are not a major inconvenience, but slow the customer down so that they can encourage browsing.
So you're running around the store trying to find the best items, but the really good ones, the really good products are near the left side, right before you check out. This is when our carts are already full and we know that we already went over a budget, but this one thing is so irresistible that we can't even say no. I mean, it's for the end. That's why they leave it there.
But what you really came here for, the eggs, the milk, it's going to be at the very back of the store so that you're forced to go all the way through the back. You can't just grab what you need and go. You have to linger inside the store.
Okay, that's crazy.
Retail psychology.
Yeah.
Speaking of, if you want your customers lingering, you're going to want to play slower music. Or if you want them to get everything they need and leave or make impulse purchases, make the tempo of the music faster. Add splashes of red, which subconsciously create a sense of urgency. And remember...
I level is by level, meaning whatever you want to sell the most items with the highest margins that you're trying to get off the shelves. You're going to want to put it at eye level with the consumer. When you walk through the children's aisle with your children or your nieces, in my point, what's at your eye level is not what they're trying to sell you.
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