SaaS Interviews with CEOs, Startups, Founders
1437 Social Listening Tool Hits $4.8m in ARR Selling to Governments
01 Jul 2019
Chapter 1: How was Buzzilla built as a social listening tool?
Guys, my new book, How to Be a Capitalist Without Any Capital, just hit the Wall Street Journal bestseller list.
Chapter 2: Why does Buzzilla offer both SaaS and professional services?
It's ranking extremely high on Kindle and Audible. And I want to thank you guys for grabbing it. If you haven't bought it yet, here's what James Y. said in an Amazon review on March 8th. He said, literally, a step-by-step blueprint for conquering the world and building your own empire.
Chapter 3: What factors contribute to Buzzilla's revenue growth?
Five stars. It's a verified purchase. He goes on to say, if you like doing things the hard way, don't read this book.
Chapter 4: How has Buzzilla expanded its customer base to include governments?
for everyone else who appreciates someone showing you what to do and why it works step by step so you can rinse and repeat and accomplish the same results.
Chapter 5: What is Buzzilla's approach to customer retention and churn?
Read this book now in all caps. He then says, pro tip, stock up on highlighters while you're adding this to your Amazon cart, you'll be using them. This book should be required reading for every entrepreneur, startup or founder, business person, and human.
Chapter 6: How does Buzzilla's pricing model work for different types of clients?
Seriously, Nathan isn't in a kind of class that cuts through all the bull crap, he used a different word, to show you what you need to do and how to do it. If success came with an instruction manual, this book would be it. We'll be stocking up and handing these out as Christmas gifts to all my friends and colleagues. If I could give this book a six-star review, I would.
From James, James, thank you. All you that listen to the podcast, thank you so much. SaaS founders are loving the book.
Chapter 7: What insights does Buzzilla provide to its clients?
Go grab an Audible version right now at capitalistbook.com. Launched Bozilla back in 2010, so eight years ago, now doing about five million bucks in annual revenue. That's about 50 percent year over year from the same run rate in September 2017. Again, last year doing this on a small amount of capital, relatively speaking, one point five million bucks into the company.
They're serving about 300 paying customers that buy three seats, maybe up to 10 seats on average at 500 bucks a seat. They've got net negative revenue chart of negative 10% and well north of 100% net revenue retention annually with just churning 1.2% revenue gross underneath that.
So healthy economics based in Israel with 25 people, lifetime value about 42 months or about 65 grand in terms of dollars.
Chapter 8: What are the future plans for Buzzilla regarding funding and growth?
This is the Top Entrepreneurs Podcast, where founders share how they started their companies and got filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines. We went from a couple of hundred thousand dollars to 2.7 million. I had no money when I started the company.
It was $160 million, which is the size of many IPOs. We're a bit strapped. We have like 22,000 customers. With over 5 million downloads in a very short amount of time, major outlets like Inc. are calling us the fastest growing business show on iTunes. I'm your host, Nathan Latka, and here's today's episode. Hello, everyone. My guest today is Yoav Pridor. He's been
deployed deeply involved in the relationship between business and technology from the early years of the web he began the entrepreneurial stage of his career as part of the founding team of omg ili and later as co-founder and ceo of bazilla which he's working on today and which has become israel's leading social listening and social research company he currently serves as the company's chairman of the board he's also a shareholder and board member at bazilla's sister company webhose.io and spends most of his time working closely with companies on all aspects of the customer experience you have are you ready to take us to the top
Yep. All right. Tell us about Bozilla. What's the company do and what's the business model? How do they make money? Bazila is into social listening. It's a social listening company. The concept is that companies, all kinds of companies, need to listen to what people are saying in order to learn all about themselves, their ecosystems and their business.
The technology behind Bazila is crawling technology, crawling technology. unstructured information from social networks, from forums and blogs and news editorial sites. All of that is structured and brought into the system. The model is a SaaS model and also a professional services model.
We do research that is an analysis of this information in order to give our clients better insight into their ecosystems. Okay, I want to understand kind of the breakdown there because an agency is very different than a SaaS business. So if you look at the past 12 months of revenue from Bazilla, what percent is professional service versus what percent SaaS? Well, it's all recurring.
Most of it is recurring, just over 90%. And it's about 60% SaaS and 40% professional services. Okay, walk me through how the 40% professional services, how is that recurring? Typically, that's like a setup fee or an onboarding or a one-off research product. It's all research. We call it listening research. Our clients have us analyze the conversation for them in various models.
in order to understand better what people are saying about their brands, about their competition, about their whole business ecosystem, about their target audiences, and potential areas to which they can explore in order to widen their businesses. Okay. Now, ignoring the professional services, what do people pay on average per month just for your SaaS offering?
Well, it's per seat and a seat is a user is roughly $500 a month. So large companies can go all the way to $15,000 or $20,000 a month and very large companies or government agencies and then small companies would pay the more basic fees. Give me a sense though. I mean, you guys are built for a specific kind of user. Are you really targeting enterprise accounts or one seat kind of new logos?
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