SaaS Interviews with CEOs, Startups, Founders
1438 Why He Went Public With $6m in Revenue
02 Jul 2019
Chapter 1: How did MailUp evolve into a business messaging company?
My new book is out, How to Be a Capitalist Without Any Capital. It hit the Wall Street Journal bestsellers list, and I just wanted to say thank you. I hope you get it at capitalistbook.com.
Chapter 2: What factors contributed to MailUp's €35M ARR?
Here's what user Jay Eggleston said in an Amazon review. Warning, this book is addicting, is Nathan the New Tim Ferriss.
Chapter 3: How does MailUp achieve a 35% year-over-year growth?
He said... I met Nathan during my college days when he was still CEO of Hale. I knew he was inspiration since the day I met him.
Chapter 4: Who are MailUp's ideal customers and why?
The book is totally a Nathan Latka original and this is the new 4-Hour Workweek. Warning though, it is addicting.
Chapter 5: What was the journey of MailUp's IPO and initial funding?
I'm not sure how long I've been reading it now and the only thing that is making me from put it down is the dreaded workday tomorrow. Six people found that helpful. Get the book today at capitalistbook.com.
Chapter 6: Why did MailUp decide to go public with €6M in revenue?
Launched MailUp back in 2002 and then eventually went public when they had about $6 million in revenue. They raised $3 million going public, have acquired six companies since then. Now they have over 20,000 customers. They'll do $35 million in revenue this year.
Chapter 7: How has MailUp's team expanded across different countries?
Each customer paying on average about $100, $150 a month. Obviously, it varies greatly because they have many different product lines. But growing 35% year over year, spending on average six, seven months on a customer's first year value on acquiring them.
Chapter 8: What lessons can be learned from the creation of BEEfree.io?
So healthy payback period there. Team of 170 people based between Italy and other remote locations. This is the Top Entrepreneurs Podcast, where founders share how they started their companies and got filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other insider information that creates business news headlines.
We went from a couple of hundred thousand dollars to 2.7 million. I had no money when I started the company. It was $160 million, which is the size of many IPOs. We're a bit strapped. We have like 22,000 customers. With over 5 million downloads in a very short amount of time, major outlets like Inc. are calling us the fastest growing business show on iTunes.
I'm your host, Nathan Latka, and here's today's episode. Hello, everyone. My guest today is Nazareno Gordini. After five years in a consulting firm, he co-founded a company called MailUp. With his leadership, MailUp has grown to become the top email service provider in Italy.
In 2014, MailUp went public and IPO on the AIM market and started an M&A path, reorganizing itself with a holding company and five business units. Nazareno, are you ready to take us to the top? Yeah. All right. So what is MailUp and what's the revenue model? How do you guys make money? Yes. Actually, the business units, I need to correct you because the business units now are six.
We just acquired the company two days ago. So just news. Great. That's great. Yeah. I'm just reading the bio you put in when you book the interview. So you're up to six now. We can talk about that in a second. But let's start off at the top. What does MailUp do and how do you make money? Okay, so MailApp now is a group of technologies. We have different brands, five, six different brands.
And the first one was MailApp, so it's an email and SMS service provider. They started bootstrapping in Italy 16 years ago. And then we, after the IPO in 2014, we acquired other companies and we became a group of business units working in the marketing technology space. And so some of these acquisitions, are these like Mail Cult and some of these other companies?
Yes, not only email, but also we added a company specialized on wholesale SMS. And lastly, two days ago, we acquired a company in the Netherlands that is specialized in data-driven with AI customer journey management. That's great. And so today, what's revenue at? The total revenue is more than 35 million euros. Okay, 35 million euros.
And that is taking last month's revenue and looking forward 12 months or that's your trailing 12 months revenue? It's the annual revenue. So if you want to have an idea of the grow rate, since last year, our growth is about 35%, 37%. Okay, but just to be clear, your current $35 million number, is that a forward-looking run rate or a historical number? Historical. Let's say 2018. Okay, got it.
So in 2018, you'll do $35 million, and that's a 35% growth rate year over year? Exactly. Okay, that's great. Now, what exactly are you? So you have so many products. Describe your ideal customer to me. We have two different kinds of customers. The marketer, so a marketing department that needs a solution for managing the communication towards their clients.
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