SaaS Interviews with CEOs, Startups, Founders
Edgar Social Posting Tool Does $2.2m in Annual Revenue with Laura Roeder of Edgar
04 Feb 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What is Edgar and how does it automate social media posting?
I'm now at $20,000 per top.
Chapter 3: Why do many info marketers hesitate to enter the software space?
Five and six million. He is hell-bent on global domination. We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka.
Chapter 4: How did Laura leverage her existing network to launch Edgar?
Okay, Top Tribe, this week's winner of the 100 bucks is none other than Derek Rodenbeck. He is an artist and he's looking to increase his revenue.
Chapter 5: What pricing strategy did Edgar adopt and why?
If you want your chance to enter and to win 100 bucks each Monday on the show, simply subscribe to the podcast on iTunes now and then text the word Nathan to 33444 to prove that you did it. Again, text the word Nathan to 33444.
Chapter 6: What marketing strategies does Edgar use to acquire new customers?
Top Trap, coming up tomorrow morning, I have Landon Ray with Entrepreneur on.
Chapter 7: How does Edgar's customer retention rate compare to industry standards?
And I asked him, would you sell Entrepreneur to Oracle for $100 million today? Okay, Top Tribe, good morning. I'm excited for the guest we have on today.
Chapter 8: What challenges do users face when adopting Edgar for social media management?
We've known each other for a while and we've got the chance to connect. She is really, really intelligent. Her name is Laura Roeder and she's a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web.
She's the creator of the social media scheduling software, Edgar, as well as social media marketing web courses like Creating, Fame, and Social Brilliant. Laura, are you ready to take us to the top? I'm ready. So I always get excited when I have guests coming on who are the minds behind the tools that I'm already addicted to. And Edgar is one of them. I use it on Twitter, Facebook.
It's helped the podcast grow like crazy. Why did you decide to get into the software space after creating hugely successful info courses like Creating Fame? Yeah, so Edgar is actually the direct result of one of our courses.
So in the Social Brilliant course, we were teaching people the process that we were using for social media marketing at our own company, which was we'd build this really complicated, convoluted spreadsheet with all of your status updates and different categories in the spreadsheet, and then cycle through all the updates over and over again. But before Edgar, you had to do that manually.
So we'd copy and paste the updates into a scheduling tool. Of course, they get sent out. You have to do it all over again.
So we really built Edgar to solve the problems that we were having and have an automated way to show all of our great older content, our whole library of podcasts, blog posts, whatever it is for your business, and have a way to make sure that you have social content going out day in and day out without having to constantly reload your...
your social media scheduling tool hugely hugely inefficient using spreadsheets but laura one of the questions i have for you because a lot of the top listeners they're folks that might they have good lists but they're sick and tired of trying to fill up their membership site or sell that ebook they put together every month and then hope that people keep paying the membership site forever so that they have an income stream they're just sick of doing that
And I always ask them, why don't you go into software? It's such a better business. You took the leap. Why do you think so many people in the info marketing space don't? Because the whole development side is very scary, which I understand because I'm not a developer. I didn't build Edgar. And I think when you come from the info product world, you can do it all yourself.
You can do all the technical stuff. It's not very hard. You don't even have to be technical to be able to make a website and put it all together. You can figure out how to do that. You can't just figure out Ruby on Rails. Yeah. It takes years to learn it and do it well. And I think a lot of people coming from the info products or training or consulting space are largely solo operators, right?
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