SaaS Interviews with CEOs, Startups, Founders
EP 334: Is He Creating The New Billion Dollar Direct Mail Industry?
23 Jun 2016
Chapter 1: What is Outbound Creative and how does it help consultants?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 2: How does personalized outreach impact client acquisition?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, every Monday I give one of you 100 bucks to invest in an idea and to get to the top. To enter, subscribe to the podcast on iTunes now and then text the word Nathan to 33444 to prove that you subscribed. Again, text the word Nathan to 33444.
Chapter 3: What unique strategies does Jake use to engage potential clients?
Last week's winner was Dr. Paul Vasquez. Dr. Paul Vasquez with My Ads Nation. And he currently is working a full-time job and is dying to get out. Top Tribe, this is episode 334. Coming up tomorrow morning, you're going to hear from Nathan Labenz and why he, as a SaaS founder, chose Detroit to build a $1.25 million revenue company and create 13 jobs.
Chapter 4: What are the financial details of Jake's business model?
Top Tribe, good morning, everybody. Our guest today is Jake Jorgovan. He's the founder of Outbound Creative, a company that helps agencies and consultants win their dream clients. He's also an avid blogger and content creator at jake-jorgovan.com. Jake, are you ready to take us to the top?
Chapter 5: How does Jake plan to scale his revenue this year?
I'm ready. Awesome. Okay, first things first. Tell us what Outbound Creative is and how you guys make money. Yeah, so Outbound Creative is an agency and we help other consulting firms and agencies win their dream clients.
Chapter 6: What is the role of customer retention in Jake's strategy?
And we do that through doing really highly personalized outreach campaigns for them. So today's day and age, everyone's trying to do cold emails, blanket stuff out to thousands of people. And we really just believe in doing a small number of highly targeted, very personalized outreach through physical mail or email to help our clients, consulting firms mainly and agencies win their dream clients.
It sounds like, well, tell me what you get paid. How do you actually make money from this?
Chapter 7: What are Jake's goals for the future of Outbound Creative?
Yeah. So we do a monthly retainer for our clients. That's a mixture of cash and commission. Okay. So we basically do on a monthly retainer where we're say we're doing outreach to 10 of their dream clients each month as a standard engagement.
Chapter 8: What lessons has Jake learned about work-life balance?
And then we also do a commission off of that if we can actually help them close one of those deals. So if they actually get a client in the door, then that's added bonus for us as well. Oh, very cool. And what is the average retainer?
Average retainer, they range between anywhere from two grand to four grand and then a mixture of no commission on the high end of the cash down to up to a 15% commission on some clients who do on the lower cash side of the retainer. For a client that you can talk about, I'm sure you have NDAs with some of them.
Can you tell us the story of how you work with them specifically so the audience can really understand what you do? Yeah, so it's it's a very iterative process. For example, one of our clients is they do kind of communications and like online events and help the clients. What's the client's name? Yeah. So is the client is Lighthouse Conferencing. They're a Colorado based company. Great.
And one of the things we're doing for them to help get them in front of their clients is we're actually sending out cakes to their clientele with a custom URL on top. And so we put a custom URL on it that says, hey, go to this domain. And when they go there, we have like a personalized pitch video specifically for that client.
So we record a video specifically for that one decision maker, send this out to them. And it's something unique, very different, very personalized and helps them get in the door at a lot of really big accounts. Yeah, this is a, this, you know, I'm kind of studied obviously before you came live.
This is almost like what used to be like you could only in direct mail send like something that you could fit in a little envelope. Maybe it was like a dollar bill to grab attention with a long letter or something like that. This is like direct marketing or direct mail on steroids.
I mean you can literally, I'm seeing this thing you have on your website, which is like this box where you have, you know, Carlos with the wax seal and a little pen and paper inside of a book chest thing. I mean it's very cool. Yeah.
I mean, the whole idea is again, and why I work with consulting firms is like, if, if you're doing deals that are 50, 150,000, a hundred thousand, $200,000 or more than like, you can spend a few hundred dollars to try to get in front of that client because it's worth it if you get one out of even 10 of those.
So that's kind of been the whole foundation of this is like, Hey, if we even get you one out of 10 of these that we send out, then this whole thing is worthwhile and pays for itself. Well, and let me ask you a question. So do you do that?
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