SaaS Interviews with CEOs, Startups, Founders
EP 411: She Made $1.1M 2015 Performance Arts Center, Now Coaching with Stacy Tuschl
08 Sep 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: How did Stacy Tuschl start her journey in business?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 3: What challenges did Stacy face with her brick-and-mortar business?
We just broke our 100,000 unit sold mark. And I'm your host, Nathan Latka.
Chapter 4: How did Stacy transition from one-on-one to group coaching?
Okay, Top Tribe, this week's winner of the $100 is Zach Faron. He's a 22-year-old Apple employee, and he's listening to the show and loving it. For your chance to win $100 every Monday, simply subscribe to the podcast on iTunes now, and then text the word NATHAN to 33444 to prove that you did it to enter.
Chapter 5: What marketing strategies is Stacy using for her coaching program?
Folks, many of you heard I made a big league acquisition of a business. NathanLacka.com forward slash send later is the name of the business. And I didn't want to give up equity to a developer because I'm a business guy.
Chapter 6: What was the revenue and profitability of Stacy's performing arts center?
So what I did is I used a website to find a guy named He Sheming. I paid He over $12,000 to help me build send later. And the site that I am using now is called Toptal at NathanLacka.com forward slash T-O-P-T-A-L. I will build SendLater into a big business, and I will take it public by the time I turn 30. I'll tell you more later on in the episode.
Chapter 7: Why did Stacy decide to write a book and what is its purpose?
Top Drive, this is episode 411. Coming up tomorrow morning, you're going to hear from Joe Applebaum. He has five kids, did $5 million in 2015 agency revenue with his company, Ajax Union.
Chapter 8: What lessons did Stacy learn from her speaking engagements?
Top Tribe, what is happening this morning? Hold on to your seats. Our guest today is Stacey Tuchel. She is an entrepreneur and business performance strategist. She started her first business in her parents' backyard at the age of 18 and turned that company into a seven-figure business.
She's the author of Is Your Business Worth Saving?, where she reveals proven strategies for pulling entrepreneurs out of the rut and launching them towards business success. Stacey, are you ready to take us to the top? I am. Thanks for having me, Nathan. Of course. Of course. So, OK, business performance strategist. Most people hear this and go, oh, another consultant. What the heck?
Why should you like why are you qualified to talk about this? Well, the one thing people always say to me is, oh, you actually have a business. You've actually been doing this. And I have. I've been I've been in business since 18. I've been doing this a long, long time.
There are so many things in the brick and mortar world that I've taken into the online world and really help people tweak and test and get their businesses off the ground and running. So what is your in 2015 outside of your coaching and author and all that? What is your like the business you run where you actually cut your teeth?
Well, I mean, I still have my performing arts center, which is my first brick and mortar business that is a seven figure business, but 40 employees. I mean, I'm fully delegating and outsourcing, but the online world is really where I'm investing all of my time and energy right now, helping other women entrepreneurs do that same thing. So let's go to that in a second.
But tell me about the Performing Arts Center. I mean, did you buy this at what age? No. So at age 18, I started teaching dance lessons in my parents' backyard just for fun. And within three years, it kind of snowballed into a business. I had 100 kids coming to my parents' house. And they actually decided, the mom said, I think we should start paying you for this. You're doing so much for them.
Let us pay you something. And all of a sudden at 21, I realized I might have a business here. And that's when I incorporated and really dove into that and made it a business. Fascinating. Okay. So, and that's been going, you said for 17 years? So that's been going since I was 18. We just after I incorporated, we just celebrated our 10th anniversary last year. So we finished now at 11 years.
OK, so you're 27 now. I am. No, I am. I started at 18. I did it for three years and that 21 I incorporated. So I'm actually going to be 32 at the end of this month. Oh, perfect. OK, great. So it's very helpful. So what did it take me before we go over your coaching business stuff in 2015? What was total revenue in the performing business? It reached almost 1.1 million. Oh, wow. Very cool.
And tell us, educate us real quick about costs in that business. How much of that went to the bottom line? Yeah. And that's the thing with brick and mortar, you can absolutely have so many more expenses. So the profit margin definitely isn't that high.
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