SaaS Interviews with CEOs, Startups, Founders
EP 508: Siftery $4M Raised, 25,000 Users to Help You Find Software Tools with CMO Gerry Golyer
14 Dec 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What is Siftery and how does it help users find software tools?
I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 3: How does Siftery collect data for software recommendations?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Rich Jones. Okay, Rich Jones, he is stuck in corporate. He wants to break free.
Chapter 4: What advantages does Siftery gain from its development team in Bangalore?
He's binging on the show.
Chapter 5: What metrics does Siftery focus on for growth before generating revenue?
For your chance to win 100 bucks every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word Nathan to 33444 to prove that you did it.
Chapter 6: What was the impact of Siftery's product launch on user acquisition?
Many people ask me how I used email to sell my first company, Heyo, and it's simple. You want to do things like open tracking so that you know when a potential buyer actually opens your email or potential new customer. You also want to set reminders so you can quickly know when to follow up with somebody if they haven't replied to you or use things like auto follow-up sequences.
Chapter 7: How does Siftery measure the utility of its software recommendations?
You can do all of this with a company called thetopinbox.com. In fact, I liked it so much, I bought the whole business. Go try it for free at thetopinbox.com right now. Nathan Lackey here. This is episode 508.
Chapter 8: What are the future revenue models being considered by Siftery?
Coming up tomorrow morning, you're going to learn from Wyatt. He's a 21-year-old who invested up $500,000 to reinvent webinars with his new company, Demio. Folks, good morning, and Nathan Latke here. Our guest today is Jerry Collier, and he is the head of growth at a company called Siftery. Previously, he was VP of growth at HealthSherpa and co-founder of two startups.
He's a graduate of Yale and Stanford. Also joining later on, we'll have the CEO of Siftery, and he's really has over a decade of experience in the B2B software space, and started the company simply because he was convinced there was a better way for companies to discover, select, and make better use of their software. Both the CEO and Jerry are 500 Sharps alums with previous companies.
Jerry, are you ready to take us to the top? Absolutely. Yeah. Great to be here, Nathan. All right. What was your 500 company, by the way? When we went to 500 Sharps, I would try to do a kind of Alibaba for Mexico, which is where I grew up. And what was it called? it's like wholesale central. Very cool. All right. So let's fast forward. Did you, and, and, uh, it's pronounced Vomity, right?
The CEO. That's right. Yeah. Did you guys meet at 500? Uh, no, we, we, uh, We were sort of introduced through the network and through other friends in common, but that wasn't necessarily what initiated our conversation. So fast forward now, tell us what Siftory does and how you guys generate revenue. Yeah, absolutely. So Siftory, we're in the business of helping users
discover and select software. Specifically, we have focused on business software that is going to be a good fit for their stack and trying to fill in any gaps that they might have. We do this by essentially tracking. We're tracking about 10,000 software products right now.
and tracking hundreds of thousands of companies that are using them, and then use all this information to feed our recommendation engine. And that recommendation engine is just getting better over time as we get more data, both from scraping the web, looking for snippets of code, and then we also have
the community contributing a lot of those data points, you know, like users telling us what they're, uh, what they're already using, uh, and some of the vendors letting us know who their customers are so that we can then use that to make recommendations to other similar companies. Who's leading like the data quality at Siftery?
Uh, so we have, uh, what's unique about our team is we have a small team in San Francisco. There's five of us in SF. Uh, but we do have I know there are 25 team members who are distributed between Kiev and Bangalore, which is our biggest office. Vanshi and I, who's our CTO, have worked with the team over there for many years.
And that was the foundation of our engineering team, data science team, which is growing over there. Bangladesh, you said, and San Francisco? Yeah. Bangalore. Oh, Bangalore. No, no. I may have, I may have heard it wrong. Bangalore. So you have a team member of about 30 people spread across Bangalore and San Francisco. Yeah, in Kiev, small team in Kiev. Oh, in Kiev. Okay, cool.
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