SaaS Interviews with CEOs, Startups, Founders

EP 607: The SaaS Co Passes $90k MRR Helping 20 Companies Get Leads And Qualified Meetings with CEO Peter Schlecht

23 Mar 2017

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Peter Schlecht. He's the founder and CEO of The SaaS Co whose aim is to change sales through artificial intelligence as they have launched their new product, Lisa. He's a 30-year old from Germany—a poker and e-sports playing, politician who became an entrepreneur. Famous Five: Favorite Book? – Der Weg zum erfolgreichen Unternehmer What CEO do you follow? – Felix Staeritz Favorite online tool? — OneTap Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – "Stop earlier with politicians, don't do your masters and study entrepreneurship earlier" Time Stamped Show Notes: 01:15 – Nathan introduces Peter to the show 01:37 – Peter makes more money in entrepreneurship than being a politician 01:58 – The SaaS Co is an agency for B2B lead generation 01:55 – The SaaS Co is subscription based 02:06 – The SaaS Co's focus is Lisa 02:14 – Lisa is a bot for salespeople 02:18 – Lisa reads and replies to your email 02:52 – Lisa doesn't delete emails and won't reply if she can't find an answer to an email 03:08 – The SaaS Co was founded in July, 2014 03:17 – First year revenue 03:22 – The SaaS Co was selling the service of full-sales for tech companies 03:34 – The SaaS Co specializes in appointment setting for B2B tech companies 03:51 – The SaaS Co was providing 4 services 04:23 – The payment depends on a company size 04:44 – The fee for every qualified lead 05:05 – Current number of customers 05:19 – MRR 06:12 – No charge for Lisa, at the moment 06:20 – Anyone can sign up for Lisa 06:41 – The SaaS Co was bootstrapped until last year 06:53 – The SaaS Co raised €500K from angels and €300K from The European Union funding 07:55 – Peter shares how they get new customers 09:03 – The SaaS Co doesn't buy leads from other sources for verification 09:08 – The SaaS Co uses datavalidations.com to validate their leads 09:38 – Peter uses Full Contact 09:50 – The SaaS Co finding leads process 11:15 – The SaaS Co scrapes data from open sources 11:40 – The SaaS Co tried other sources, but the price point has to be considered 12:10 – Team size 12:16 – There are 17 developers and the rest are on sales 12:30 – No paid marketing, at the moment 12:44 – Customer churn 13:06 – The SaaS Co needs to keep on adding new customers to sustain growth 13:55 – The SaaS Co's big focus is on Lisa and Peter believes she will add more value to the company 14:55 – The SaaS Co is based in Berlin 15:15 – The Famous Five 3 Key Points: There are many things to consider when it comes to subscribing to other sources for leads; price is a major factor. One way to get people to sign up for a new product is to offer it for free. Get into business early as early as possible. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip's email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn't have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11" secure even when he left it in the airplane's back seat pocket Freshbooks – Nathan doesn't waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

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