SaaS Interviews with CEOs, Startups, Founders
EP 94: 24 year old invents music through teeth with Rob Burke
27 Oct 2015
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
And I'm your host, Nathan Latka. Coming up tomorrow morning, I speak with Garrett Dunham, and this story's amazing. A topless lady tanks a billionaire and a $250,000 contract. Okay, Top Tribe, good morning, good morning, good morning. You're going to love my guest today.
His name is Rob Burke, and Rob is a product designer, welder, and maker who has experience working in the 3D printing industry as well as in fashion, furniture, and creating pop-up books, which you guys are going to love. He's the CEO of MindTalk Technology, which specializes in creating communication devices that let you hear through your jawbone and teeth.
Rob, are you ready to take us to the top? Yeah. All right. Let's have some fun, man. So first things first, what is this hearing through your jawbone thing? So I guess the best way to describe it is similar to how you can hear yourself hum even in a loud environment.
Our product, which is built into a mouth guard, lets coaches use their headsets to talk to any player they want and the players hear the communication through the mouth guard. Very interesting. So walk me through, why'd you start this? When did you graduate school and how'd you get into it? I actually left school, had some job offers and just wanted to do my own thing.
I went to Pratt Institute for a year and a half for industrial design and fashion design. Hold on. What was the largest job offer? What was the biggest job offer you turned down? Nothing like, Specifically that I recall, I worked for MakerBot, the 3D printer company for a while, but mostly just to work with other startups.
But did you have like an offer letter though that was like, okay, Rob, we're going to pay you 60 grand for a year and get this much equity. And you were like, no, I'm going to do my own thing. No, I left school for other job offers and to do my own thing. Got it, got it. Okay, so mind talk. So where is it now?
Again, describe a little bit about how it works and then how much does it cost you to make and how are you selling it? Yeah, so we went through the Tech Wildcatters Accelerator Program, a 12-week accelerator program in Dallas, Texas. And it was in partnership with the Department of Homeland Security to provide wearable technology for first responders.
So we're going with the athletes first and then applying it to also anything with a respirator or mouthpiece. And You know, right now we are figuring out manufacturing and raising a seed round to cover manufacturing and hiring. So we can make the devices for $20 and we're selling them for $149. Okay, so it costs you $20 to make, you're selling for $149, and how many have you sold so far?
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Chapter 2: What innovative technology does Rob Burke discuss for communication in sports?
So I'm going to have, it's literally like a mouth guard almost. I'm going to have this thing in my mouth as a football player while I'm scoring, you know, touchdown past the Dallas D. Okay. And as I'm scoring all these touchdowns, I can have like whatever I want playing in my ear. You know, Tony Romo is probably listening to like Avril Lavigne or something.
He can listen to these all through a jawbone without having to have earphones in. Yes. Wait, okay, how does that work? That feels like magic. The mouth guard has a small pod that is fused in between the two ridges where the teeth go, and that sits against the top of your mouth. We're working to shrink it down as small as possible.
We're looking at, you know, about the size of a thick quarter for our production model. And all the electronics are there. The piezoelectric transducers, which essentially are kind of like speakers that transmit the sound through vibrations to the inner ear, sit right against the back molars. And everything works through that. That's amazing.
And those of you that are only listening on iTunes, you want to go to the show notes at NathanLatka.com forward slash 94 because that's where you can actually see Rob. He was just holding up this little MindTalk. It's called MindTalk, right? Yeah, his MindTalk device, it's very cool. You can see him describing it. So Rob, how did you figure out manufacturing? Again, you're like a young guy.
You don't come from a big supply chain background from Apple or something. How'd you figure out how to produce this thing?
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Chapter 3: Why did Rob Burke leave school to start his own business?
Well, we still are figuring out that. But I mean, it's mostly working with manufacturers, getting quotes, kind of showing what the hardware specs are to the manufacturers. And for our product, it's pretty unique. So we're involved with injection molding, with hardware inside of it that also needs to be in the mouth and waterproof. Yeah, details, details, right?
There isn't an exact product that we can go, we want something exactly like this. We can't go, we want an iPod clone. It's something that we are figuring out the engineering for, but... That's where the seed round is coming in and we're coming along with that and making great progress with the testing. You're like, listen, manufacturer, this shouldn't be difficult.
I just want an iPhone that you can put in your mouth, okay? Build it. Very cool. Tell me about the seed round. How much are you raising and are you doing it on a convertible note or are you doing equity? We're doing $1.7 million on a convertible note and We just had our pitch day a couple weeks ago. Congratulations, by the way. Thanks. It went really well.
Got a lot of VC meetings and much more to come. And really just trying to finalize the due diligence work. We have patents pending, but some investors want prior art searches and a bunch of other kind of behind-the-scenes projects. work that we're figuring out to close the convertible notes. So you're doing, again, $1.7 million on a convertible note.
And just so everyone listening in, TopTribe, so you know what that means, that means he's not actually selling equity in his company. He's selling essentially debt that has an interest rate, Rob, probably of what, 6% or 8%? That's standard? Six percent interest rate.
And eventually, when Rob builds this company into the empire that it will be, because he's a talented guy and he's a sharp guy and he's a winner, he's going to build it really big. And that convertible note's going to then transition into their Series A when they raise an equity round. And the note holders will then get equity in the company at the valuation set by the Series A investors.
Is that right, Rob? Yes, that's correct. Cool, cool, cool. Okay, so what's next? Have you closed your first investor in the $1.7 million? Do you have any of it closed? How do you manage all that? We have some soft commitments that are dependent on some of the prior art searches. other due diligence work. So I can't legally say we've closed anything yet, but very getting very close.
Well, how much can you, how much, how much can you say you've unlegally closed? A hundred thousand. Nice. Good. So that's momentum. Yeah. So, what are you, like, take us inside of one of these VC meetings. I mean, are you saying we have X amount already committed? Like, are you making them tell you why they should be behind your company? Or are they, like, are you begging them?
Are they begging you? I mean, what's the dynamic like? Well, one thing we are working on is the best way to showcase the technology because it's When someone does put in a mouth guard prototype and they hear the music or I can talk through a phone and they can hear how clear the audio is, that's what really sells it.
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Chapter 4: How does MindTalk Technology plan to manufacture its unique devices?
You know, we are early stage in manufacturing, so developing, we can't hand out hundreds of mouth guards every meetings we have, but we are working on different prototypes where someone can stick a Popsicle stick into a prototype, they can bite on the Popsicle stick, hear the music, And then they get it.
And so that's that's been the big focus point right now is how to basically explain it by showing in 30 seconds or less, because that's really what's going to make the deal go through. Wait, so what are you putting in these venture capitalists mouths, your popsicle sticks or? The product? Popsicle sticks. Okay. Interesting.
We have some prototypes, but we don't have enough to be able to do testing with the different teams and also hand out hundreds. Because the other big thing is like, we can't really, we don't want to be like reuse the mouth guard. Yeah. So you're nicer than me. I'd say, okay, VC1, come in here. I'm going to negotiate hard with you. You're going to like want to give me all your money. Okay.
Try it out. Spit it out. Put it in my hand. And then the next one comes in. Boom. It's going right back in. We have used for previous programs. We are epic right for that. You know, we have big VCs listening to this show. They're reaching out. They want me to come on. And I say, no, it's only for entrepreneurs. So hopefully none of them hear that. But we'll see. It'll be a good laugh. Okay.
Listen, this is really exciting. You are on an adventure that a lot of top tribe members are thinking about. They're students. They might want to drop out. They're looking to get into a new business. They're thinking about product design. You are in it. So people are going to want to follow you.
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Chapter 5: What is the pricing model for MindTalk's communication devices?
If they want to follow you online, where can they do that? The best way to reach me is rob at mindtalk.co, and our website is www.mindtalk.co. Okay, Top Tribe, I want to give you more brain juice this month totally free. If you're loving this episode, text the word Nathan, N-A-T-H-A-N, to 33444. for your chance to win a prize on an upcoming show.
The next prize is a pack of 14 business books valued at 250 bucks if you bought them on Amazon. And these books are the ones that Mark Zuckerberg thinks every entrepreneur must read. Okay, perfect. And Rob, with that, it is now my favorite part of the show. Do you know what's next? Rob, come on. What's next? I didn't catch that last time. I said, I said, it's not my favorite part of the show.
Do you know what's next? The famous five.
Chapter 6: How is Rob Burke's company securing initial sales commitments?
Oh, nice dude. You crushed it. Nice. Okay. Number, number one, Rob, what is your favorite business book? Uh, right now it would have to be makers. The new revolution by Chris Anderson. It goes really deep into, uh, product development for hardware sourcing for manufacturing and
And it's really great for anyone that you cut out there when you said it's really good for anyone that blank, but that's okay. We'll go to the next one. We'll go to the next one. Rob, what's your, is there a CEO right now that you're following or studying? Uh, Elon Musk, of course. And then another one you probably less known is Marcus. Well, is the CEO of Scully makes,
motorcycle helmets that have heads up displays, kind of like an Ironman. So if you are merging traffic, you can actually see behind you in the display in your helmet. Oh, wow. Very cool. Okay. Number three, is there an online tool that you are loving like Evernote? Yeah. So Rob, tell me, is there an online tool that you're using a lot of like Evernote? it kind of cut out there. That's okay.
Is there an online tool that you are loving online like Evernote? Right now, I'm really a big fan of Founders Suite. It is CRM for investors, helps me manage raising this seed round. And then another big program I'm using is Onshape.com. It is cloud-based CAD software developed by the founder of Shapeways. So it is really the next big CAD program that I use all the time. Oh, interesting. Good.
We'll have to check that out. Okay, so you're hustling your butt off. Rob, are you single, married? Do you have kids? No answer. That means you're secretly married. All right, make a note. Just write down 1510. That's the timestamp. We'll cut that out. Rob, are you back? Yeah. Okay, just write down 1510. It's okay. So I'm just going to pick up on the next question. We'll edit that part out.
So Rob, I want to know if you're building all this in a healthy way or not. Yes or no, do you get eight hours of sleep every night? I aim for seven and a half. I don't usually get that. So I get about six hours of sleep. And are you married, single? Do you have kids?
single just turned 24 and really kind of a night owl and a morning person kind of sleep i have sleeping problems yeah you're you're you're like a 1 a.m to a 7 a.m kind of guy is that right And so you guys will also enjoy, Rob spent a lot of time with Dane Maxwell and a lot of the other guests we've had on the show.
If you go back to episode number two, I speak with Dane, who created the foundation. And that's now done over $5 million. Rob actually lived in a house, in Dane's house, with a big group of entrepreneurs. It sounds like it's a lot of fun. That's why you guys are getting no sleep, right? Oh, yeah. Pool parties, you know, lots of that stuff. All of it. Yeah.
I mean, now I'm in Dallas, Texas, so there's always just lots of entrepreneur stuff going on. Good. Well, hey, last question here, Robbo, the famous five. Take us back four years. If you wish your 20-year-old self knew one thing, what would it be? It would be to ask more questions and find a way to... create physical products and do design work without creating time for money. I love that.
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