SaaS Interviews with CEOs, Startups, Founders
From Apple to Raising $250k on Kickstarter For His New Hardware Company with Nils Mattison EP 230
12 Apr 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.
Chapter 2: What was Nils Mattisson's role at Apple and his experience with the original iPhone?
I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination.
Chapter 3: What does Minut do and how does its algorithm work?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka.
Chapter 4: How did Nils find success on Kickstarter for Minut?
Okay, Top Tribe, this week's winner of the $100 is Rich Jones. Okay, Rich Jones, he is stuck in corporate. He wants to break free.
Chapter 5: What are the production costs and pricing strategy for Minut's product?
He's binging on the show. For your chance to win 100 bucks every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word Nathan to 33444 to prove that you did it.
Chapter 6: How are new buyers discovering Minut's product?
Coming up tomorrow morning, Top Tribe, you hear from my two favorite female mom entrepreneurs, Erin and Jenny. They have six kids combined. They went on Shark Tank, got a great deal, and we called a shark live on the podcast.
Chapter 7: What is the composition of the Minut team and who are their investors?
They really take us behind the scenes. All righty, Top Tribe. Good morning to all you early birds out there. You're going to enjoy our guest this morning.
Chapter 8: How much funding has Minut raised and what are their future plans?
His name is Nils Madison, and he is the CEO and co-founder of AtMinute. He was previously exploratory design at AtMinute. apple nils are you ready to take us to the top i am let's do this okay so first things first tell us what what does that mean exploratory design at apple
Well, it was a small group that, uh, worked with, uh, different proof of concepts mostly, um, across the different product lines. So when you, when you do an investigation about, you know, what kind of features you can put into future products, it's usually good to prototype them. Um, and that's what we were doing.
So you were, you were basically leading kind of the prototyping process for any of the heart, like you're talking about hard product hearts, not software hardscape products. Yeah, we're talking physical products and mostly like technologies that could be applied to several product lines. What was one that you worked on, a product that we don't know? I worked on the original iPhone. Oh, very cool.
I mean, so what was that? Yeah. Everybody knows what that is. I mean, how did that work? I mean, how many iterations of that did you guys come up with before you knew which one to go with? Well, I mean, we didn't work on the whole product, right? So you would work on like a small feature within a platform. So it could be anything from prototyping different interaction methods to video playback.
Interesting. We had back in episode number 23, a gentleman named Ben Williamson come on, who was also at Apple, and he worked actually directly under Steve and part of the retail division. Did you work directly with Steve Jobs at all or no? No, no, not at all. Got it. Okay, well, very good. Well, so you transitioned, what year did you transition out of Apple and into Minit? It was 2013.
I think I left in the spring and then I started Minit in the fall. Okay. And why did you decide to take the leap? Many people would say, this guy's crazy. Why is he leaving Apple? Yeah, I don't know.
I think I mean, I'm from Sweden originally, and we don't have a very strong entrepreneurship culture here, or at least we didn't when I when I was in school and living in California really influenced me. So I think I picked it up a lot from, you know, just the atmosphere in San Francisco. And I felt eventually that I really wanted to try my own wings.
And unfortunately, I wasn't able to stay in the US with my visa. So I basically had to leave and I moved back and started the company here. Very cool. Well, Top Tribe, we will link to Nils' website. It's called Minute. It's in the show notes at nathanlakka.com forward slash the top 230. Again, forward slash the top 230. So Nils, tell us what Minute does.
So we're selling a sensor called Point that allows people to keep track of their homes. And what's unique about Point is that it can understand what's happening in a room by analyzing the sound and the environmental data. So you can get the same kind of peace of mind that you would from a camera, but you can use it in places where you can't use cameras.
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