SaaS Interviews with CEOs, Startups, Founders
His Agency did $800k First Year Sales, his secret new SaaS tool is growing even faster
28 Nov 2022
Chapter 1: What is the main topic discussed in this episode?
The easiest way to do that is to go to getlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com. He launched his product studio, Riveto.io in 2020.
Chapter 2: What is Riveto.io and how did it start?
He'll do between $800,000 and a million bucks in revenue there this year across 30 customers. He charges $4,000 to $7,000 or $4,000 to $5,000 per sprint he manages. He's got a team of seven or eight folks right now, but they built their own internal tool called Tributo, which already has $2,000 a month in revenue. That's sort of in the Jarvis and AI and copywriting space.
Five customers using it today, doing 40 articles on average per month. They're going to lean into that, keep growing and see what happens next.
Chapter 3: How much revenue did Riveto.io generate in its first year?
Hey, folks. My guest today is Roderick Noska. He's a product manager and designer who discovered no-code and low-code as a way to build a startup without needing a co-founder. Now he's co-running a low-code product studio that's helped launch dozens of successful tech startups. Roderick, ready to take us to the top?
Chapter 4: What is the pricing model for Riveto.io's services?
Yeah, let's go. All right. Name a couple of tech companies you've helped launch. That's a good question. One of the most exciting ones is Swap Commerce.
Chapter 5: What is Tributo and how does it fit into the business model?
They are... Trying to take over the exchanges, e-commerce exchanges and swaps market in Europe at the moment. And let me think of another. We've got Radar, WeThink, Mangtas. You've launched a bunch of these companies. We have launched them. So we didn't do them all on ourselves. We mainly did the product side, at least for the entities. Radar, I'd say, is a pretty exciting product as well.
Let's talk about Swap.
Chapter 6: How does the guest acquire clients for their SaaS products?
They're a software company that make returns and opportunity for growth at e-commerce stores. How would they engage you? Are you building the initial MVP for them and they're paying you a flat fee?
So basically, usually when someone approaches us, they're usually people who are professionals in a specific field and they usually have an idea, an experience of a pain point that needs a SaaS that is very niche for just one type of industry. So we had a couple of clients who had consulted a bunch of very large e-commerce brands and a lot of
The work that they did came to the conclusion that there is a ton of revenue that's missed on when brands don't have the best processes in place for exchanges and returns. Roderick, sorry, I don't mean to cut you off. I totally understand. I just want to understand, for my audience, they might be thinking, I'm a business person. I want to launch a SaaS MVP using no-code tools.
Chapter 7: What is the process for launching a SaaS MVP using low-code tools?
Where do I start? And they might hire you, but I want you to tell them how they would pay you. Do you get paid in equity? Is it a flat fee? How do you work? It depends. We do accept equity as well. Mostly it's a flat fee. And not really a flat fee for the whole project. It's a flat fee per sprint.
Chapter 8: How much does it cost to develop a SaaS product with Riveto?
And you know, with startups, after doing the sprint, priorities might change, the roadmap might change. So it is variable based on that. Give me an example. What would it cost me to pay you to do one of our sprints? It would be about six to seven K per sprint. Okay. And how long does a sprint last on average? A couple of weeks. A couple of weeks. And how do you staff that sprint?
Do you have a bunch of engineers you work with and you put them all on or is it just you? So depending on the sprint, if it's a discovery sprint, you'll usually be working with a PM and a designer.
and then the subsequent sprints assuming the designer is done and it was not something too complex you'll be working with a pm and a developer okay and so how many pms and designers and developers do you have on the revideo team uh at the moment we are two pms two designers and three developers okay and are you which one are you uh i double between pm and design Okay. Okay. Very cool.
And was this your business? This was your idea? You launched it this year? I launched it myself initially, got a late co-founder to join in very early on. So we are two co-founders at the moment. And when did you launch? Revido was fully upgraded back at the time we started at the end of 2020. Okay. So end of 2020.
So you've been operating for about a year and a half at this point, something like that. Pretty much. Okay. And in 2020, how many sprints did you guys work on? I have no idea. What about 2021? I can tell you the number of projects approximately. Yeah. Let's do that. Yeah. So probably around 20 projects, give or take. 20 projects. And on average, how many sprints does a project take?
Probably eight sprints. Usually the first build will be anywhere from four to five, but people, you know, if the product is successful, they definitely want to iterate. So someone listening right now, if it's going to take four to five sprints to get the initial sort of SaaS product launch at 67K per sprint, we could take 7K times five weeks or about 35,000 bucks to get an MVP live.
Is that right? Yes. For an MVP, sometimes people just want a prototype. And that can be done in two sprints. They want to put up a landing page, you said? No. Sometimes people might just want a prototype. Just go to an investor. And that's something that you usually cannot launch. We don't have payments or anything like that. But we've also had those people that want to
do that show it to someone who might be potential customers and then decide if they actually want to invest more for like perfecting it and getting all the features in for like two or three more screens and how many customers will you work with this year it's a good question so the the trend that so we we've started to work with less customers but bigger customers
And we, we kind of liked that more as you know, we were able to focus more on them. And this year we actually started trying to launch our own internal products. And we tried that with three of them. And one of them is speaking of base. Which one's that? Uh, it's called typical. Can you spell it? Yup. I can actually send it here. Yeah, that'd be great. T-R-I-B-U-T-O. And what does it do?
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