NightEye App Lands 2500 Customers Using Unique SEO Fiverr Writing Stratetgy

0.031 - 35.218

Currently we have around 4,500 customers and we have around 100,000 users. Approximately 60% go for the $9 and the rest go for the lifetime purchase. You are listening to Conversations with Nathan Latka. Now if you're hearing this, it means you're not currently on our subscriber feed. To subscribe, go to getlatka.com. When you subscribe, you won't hear ads like this one.

35.198 - 52.749

You'll get the full interviews. Right now, you're only hearing partial interviews. And you'll get interviews three weeks earlier from founders, thinkers, and people I find interesting. Like Eric Wan, 18 months before he took Zoom public. We got to grow faster.

52.929 - 75.701

Minimum is 100% over the past several years. Or bootstrap founders like Vivek of QuestionPro. When I started the company, it was not cool to raise. Or Looker CEO Frank Bean before Google acquired his company for $2.6 billion. We want to see a real pervasive data culture, and then the rest flows behind that. If you'd like to subscribe, go to getlatka.com.

76.182 - 83.953

There, you'll find a private RSS feed that you can add to your favorite podcast listening tool, along with other subscriber-only content.

84.541 - 103.942

Now look, I never want money to be the reason you can't listen to episodes. On the checkout page, you'll see an option to request free access. I grant 100% of those requests, no questions asked. Hello, everyone. My guest today is Stanislav Dimitrov. He's building a browser extension that enables dark mode.

103.982 - 120.001

And one of the founders, a company called NightEyes, one of the founders. It's a browser extension that works on nearly any website. Now, he finished his master's in marketing in 2014 and headed back home to join his family business at Printing House. But the family business was and still is a big part of his life. But tech in general has always fascinated him.

120.382 - 138.865

And he wanted to start this side venture. Luckily, a couple of months after he came home one night, he met the current co-founders of his company, NightEye, and they're all around 25 years old, looking to build this tech company from the ground up based in Bulgaria. Stan, you ready to take us to the top? Yeah, sure. Okay, so what is NightEye? It's a Chrome extension? Yeah.

139.908 - 170.229

Yes, it is a Chrome extension, but in general, it's a browser extension that works on nearly any website. And it's available on pretty much all major browsers that are out there in the market. Chrome, Chromium, Firefox, Safari, Edge, the old Edge, the new Edge, pretty much we are everywhere. But we started with Chrome. Okay. And how do you make money? Basically, we have an annual subscription.

171.492 - 200.33

We have one time off, so it's a lifetime license. And yeah, and we have a free version called Night Eye Light, but we make money from the first two, of course. Okay, okay. And how many customers do you have today? Currently, we have around 4,500 customers and we have around 100,000 users. Okay, 100,000 users and 4,500 customers.

200.45 - 229.127

Of the 4,500 customers, how many are on the $9 a year recurring plan? Well, approximately 60% go for the $9 and the rest go for the lifetime purchase. Okay, so about 2,500 are paying you sort of $9 per year. So you guys, in terms of just recurring revenue, you're doing about $2,000 a month? 2.5, 2.7, depending on the month, yeah.

229.147 - 252.668

Yeah. Give me the thought process behind offering a lifetime plan that is equal to about five years worth of your yearly price. Well, there were two main reasons. The first one was that... Surprisingly, some of the users, the early adopters, actually asked for that. We never planned to offer it. And then we went for exactly calculating.

253.509 - 280.536

We think that the browser extension that enables dark mode should be trendy, let's say, for about five years. So this is how we calculated the pricing for the lifetime in order to serve the people that really want it. And, but we never expected that many people to go for the purchase because it's a bit more expensive, you know? Yeah. I mean, but you have 2000 people that paid 40 bucks one time.

280.556 - 283.899

So that's $80,000 in additional revenue. Correct.

284.6 - 298.873

What do you guys use that money on? Well, basically, um, we stuck it. We like, we, we put it in the bank and, uh, yeah, we don't use it. How many, how many of you guys are there?

300.035 - 325.182

We are four currently, but only two of us work on this side project like part-time and we have the third member is just working on the Safari because it's completely different story there with the Safari extension and the macOS app. Yeah, but mostly we're two people working part-time on it. Okay, so there's two people part-time, one working on Safari, but where's the fourth?

326.191 - 349.303

So he doesn't work on the project. Basically, our company before launching Nighteye was, and still is to some extent, a service company. So basically, we develop projects for other customers. And we started Nighteye because one of the developers just needed the dark mode extension. He couldn't find one that is really, really good. And yeah, we just said, okay, let's do it.

365.272 - 391.562

Right. Razor. Sorry, you said razor web.com. Razor labs. Oh, labs. Razor labs.com. Great. And so how do you split your time between the Chrome extension razor labs.com and your family's business? It really depends on the season, to be honest, because the family business is mostly focused on, is mostly intensive between September and December. So this is where I put most of my efforts.

392.203 - 414.913

And for the rest of the year, night time doesn't take that many hours per day. Probably, I don't know, probably per week, it's no more than 30 hours max, which is not that much, to be honest with you. Have you guys bootstrapped the company or do you raise capital? Yeah, we bootstrapped it. That's great. So the money you guys, I mean, how do you pay it out, right?

414.933 - 433.96

A lot of people build these side hustles. They make some money and there's two or three founders and then they have to figure out, well, what do we do with the money? Do we just pay ourselves each equally? Do we leave it in the business? What do you do with it? Currently, we are leaving it in the business, but probably at some point we will just pay out. We are four equal founders of the company.