SaaS Marketing Weekly

#64: LinkedIn Ads Part 2: Using Clay, targeting tools & intent signals, with Jamie Skeels

30 Sep 2025

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In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ad spend on the wrong audience, this episode shows you how to fix it.Takeaways:Don’t decide targeting in a vacuum — use customer and opportunity data from your CRMBreak down data by firmographics: industry, company size, department, region, job titleLinkedIn’s filters are good, but not perfect — industries in particular can be messyBuild account lists with tools like Clay, Apollo, or Cognism for greater accuracyEnrich lists with intent signals: funding rounds, hiring patterns, leadership changes, M&AUpload these lists into LinkedIn for laser-focused campaigns with tailored messagingRetargeting is essential — don’t rely only on cold adsSegment retargeting audiences by page visited (pricing/demo) and recency (14, 30, 90 days)LinkedIn Insight Tag lets you retarget all website traffic, not just LinkedIn clicksRetargeting makes smaller SaaS brands appear bigger, more credible, and front-of-mindJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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SaaS Marketing Weekly

#64: LinkedIn Ads Part 2: Using Clay, targeting tools & intent signals, with Jamie Skeels

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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