Scalable
Episodes
Going Viral Doesn’t Work Anymore & Accenture Bets Big on Creators
11 Jun 2026
Contributed by Lukas
Can you be as big as MrBeast if you start as a creator today? This week, Kaya Yurieff and Jasmine Enberg deep dive into two dynamics happening in the ...
Meta Has a Reddit Problem. YouTube Has a Netflix-Spotify Problem.
04 Jun 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss the biggest headlines in the creator economy this week, including the real reason Meta launched a new Reddit c...
Piers Morgan Wants a Billion-Dollar Media Company and Corporate Natalie on Her Career and AI
28 May 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down Kaya’s conversation with Piers Morgan at a podcasting conference in London, where he revealed new details...
What Meta Is Doing at Cannes Film Festival and Why YouTube Is No Joke for Comedians
21 May 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss their takeaways from the Cannes Film Festival, which Meta sponsored for the first time this year. They dive in...
Visa CMO on What Actually Works in Marketing Today
14 May 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg sit down with Visa CMO Frank Cooper to discuss the future of marketing, how brands should work with creators and AI’...
Queer Eye’s Tan France is a YouTuber Now and Creators Take Home Gold for NBC at the Olympics
07 May 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg speak to Tan France about life after Queer Eye, which wrapped its final season on Netflix earlier this year. What’s ...
How Big Are Creator Businesses Really and What’s Up With All the Offshoot Creator Awards?
30 Apr 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including how creators showed up at the White House C...
The Truth Behind In-House Creator Ad Agencies and Why Creators Love a Live Tour
23 Apr 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss what’s behind all these creators suddenly launching their own ad agencies. Plus, they dive into the strategy...
Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It
16 Apr 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, wh...
Scalable Live: A College Degree for Creators
14 Apr 2026
Contributed by Lukas
In this special live episode of Scalable, Jasmine Enberg sits down with Stephanie Patrick, co-founder and former owner of Theorist Media, creator Nick...
OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare
09 Apr 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN ...
What Creators Should Care About Meta and Youtube’s Verdict and Why Affiliate is Making a Comeback
02 Apr 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addict...
The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet
26 Mar 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so ba...
California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists
19 Mar 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators ...
The Real Reason MrBeast Isn’t The Next Disney & Why Brands Don’t Send Creators to Bora Bora Anymore
12 Mar 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They a...
AI Transforms Creator Commerce and Dubai Influencers React to Drone Strikes
05 Mar 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes agai...
Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay
26 Feb 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including ...
Cannes Goes Big on Creators; AI Copycatting Surges and Podcasters Descend on the Nancy Guthrie Case
19 Feb 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in ...
How Senator Cory Booker Convinced Democrats to Post More on Social Media
18 Feb 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg sit down with New Jersey Senator Cory Booker to discuss why Democrats still lag Republicans when it comes to using soc...
Inside YouTube’s pitch to TV advertisers and why not every journalist can start a Substack
12 Feb 2026
Contributed by Lukas
KayaYurieff and Jasmine Enberg are on the road this week, traveling to Washington,D.C. to interview Senator Cory Booker. In today’s episode, Jasmine...
Why the NFL is all-in on creators and where influencer marketing M&A is headed next
05 Feb 2026
Contributed by Lukas
Kaya Yurieff and JasmineEnberg discuss the biggest news stories in the creator economy this week,including the NFL inviting 160 creators to the Super ...
TikTok's stormy weekend, Reels is good now and creators protest ICE
29 Jan 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss the biggest news stories in the creator economy this week, including the rough start for TikTok's new U...
Senate Dems to hold creator summit, ChatGPT launches ads and the rise of “vertical podcasts”
22 Jan 2026
Contributed by Lukas
KayaYurieff and Jasmine Enberg discuss the biggest news stories in the creatoreconomy this week, including ChatGPT’s launch of ads, a proposed “si...
Dubai’s ‘influencer tax,’ a Guggenheim heir bets on creators and a big year for sports
15 Jan 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss the biggest newsstories in the creator economy this week, including the United Arab Emirate’snew “influenc...
The Middle East's creator moment, Hannah Stocking's microdrama and messy influencer measurement
08 Jan 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the 1 Billion Followers Summit in Dubai and w...
Our 2026 predictions for the creator economy
01 Jan 2026
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg look ahead to the key themes that will shape the creator economy in 2026, including AI, where the money is flowing and...
AI slop, creators take Hollywood & the TikTok ban that wasn’t: 2025 Creator Economy Year in Review
26 Dec 2025
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg look back on the biggest moments and themes from the creator economy in 2025. Hollywood really embraced influencers, A...
Why being ‘authentic’ is over, the YouTube Oscars and Instagram’s TV app
18 Dec 2025
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg discuss the biggest stories in the creator economy this week, including the Oscars moving to YouTube and Instagram lau...
The WBD bidding war, MrBeast on DealBook and special guest Jon Youshaei
11 Dec 2025
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including how a Netflix-Warner Bros. De...
Why TikTok Shop isn’t just for cheap stuff anymore, LinkedIn’s algo woes and Omnicom’s big takeover
04 Dec 2025
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok Shop’s Black Friday ...
Outrageous advent calendars, slow social and what to expect from Black Friday
27 Nov 2025
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down what to expect from Black Friday and the holiday shopping season. Plus, they give their take on a new era o...
Meta’s big win, Australia’s social media ban and Mel Robbins’ rise
20 Nov 2025
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Meta’s big win against the ...
TikTok and iHeartRadio take on YouTube, creator M&A rises and MrBeast goes to the Middle East
13 Nov 2025
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including TikTok's new podcast part...
What big tech earnings mean for the creator economy
06 Nov 2025
Contributed by Lukas
Kaya Yurieff and Jasmine Enberg break down the biggest news stories in the creator economy from the past week, including Q3 results from Meta and YouT...
Creator economy experts Kaya Yurieff and Jasmine Enberg unveil their new media company Scalable
30 Oct 2025
Contributed by Lukas
Creator economy experts Kaya Yurieff and Jasmine Enberg discuss the launch of their new media company and why they decided to join the creator economy...
Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy
30 Oct 2025
Contributed by Lukas
Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a cl...