Scandinavian MIND
Episodes
AI in fashion brand building (with Stefan Ilkovics)
26 Mar 2026
Contributed by Lukas
In this episode, Konrad Olsson speaks with Stefan Ilkovics, an AI and creativity expert working across fashion, beauty, and luxury. Stefan is currentl...
Insights from D-Congress (with Per Ljungberg)
11 Mar 2026
Contributed by Lukas
In this episode, we speak with Per Ljungberg, Head of D-Congress, about the evolution of the Nordic region’s largest tech trade show for fashio...
What happened to sustainability in fashion? (with Lisa Bergstrand)
09 Feb 2026
Contributed by Lukas
We speak with Lisa Bergstrand about why sustainability has slipped down the priority list for many brands, what actually happened with EU regulations,...
Agentic commerce insights from NRF (with Jacob Lovén)
24 Jan 2026
Contributed by Lukas
Jacob Löfven is a Swedish tech writer, co-founder of the advisory firm The Perspective, and host of the Retail All-Stars Podcast. In this conversatio...
A legacy retailer’s bet on actionable data
28 Nov 2025
Contributed by Lukas
This is the third episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how...
How data is redefining the fashion agent
07 Nov 2025
Contributed by Lukas
Ben Botas explains how fashion agencies are evolving from sales intermediaries to data-driven partners that align brands and retailers around shared i...
How commerce becomes conversational
24 Oct 2025
Contributed by Lukas
We speak with Oskar Rundqvist, co-founder and CEO of eComID, about the shift from search-and-filter to conversational discovery, why “the interface ...
Inside Les Deux’s data playbook
21 Oct 2025
Contributed by Lukas
This is the first episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data shar...
Reshaping fashion imagery (with Lisa Bagge)
09 Oct 2025
Contributed by Lukas
We speak with Fashionlab co-founder Lisa Bagge about how AI is changing image production in fashion — from e-commerce photography to campaigns — a...
How AI enables sell-through and minimises overstock
06 Oct 2025
Contributed by Lukas
At Transformation Conference Stockholm, C&A and Markmi shared how AI-driven pricing helps fashion retailers optimise markdowns, protect margins, a...
The human touch in the new creative economy
26 Sep 2025
Contributed by Lukas
As AI tools become more embedded in creative workflows, what happens to intuition, craft, and authorship? In this behind-the-scenes episode, we discus...
From gut feeling to data mastery in fashion
15 Aug 2025
Contributed by Lukas
We revisit a panel from the latest Transformation Conference in Copenhagen, where we spoke to three industry leaders shaping how fashion brands and re...
Does fashion belong in museums? (with Kieran Long)
28 May 2025
Contributed by Lukas
We speak with Kieran Long, director of Amos Rex in Helsinki. After leading the architecture and design museum ArkDes in Stockholm and the design depar...
The human side of AI (with Lauren Crichton)
23 May 2025
Contributed by Lukas
We speak with Lauren Crichton, Director of Marketing at Sana, about their recent AI Summit – one of the most important tech events in the Nordics.&n...
The business opportunity in transparancy (Transformation Talks Part 2)
19 May 2025
Contributed by Lukas
In the second episode of our double release, we shift focus to the brand and technology side of the transparency conversation. What does it really tak...
Making sense of legislation (Transformation Talks part 1)
19 May 2025
Contributed by Lukas
This is the first of two episodes from our recent Transformation Talks in Stockholm. We dive into the rapidly evolving landscape of EU legislation and...
How AI distrupts photography (with Rankin)
09 May 2025
Contributed by Lukas
We speak to renowned photographer and magazine editor Rankin about his latest project Faik Off, an exhibition and magazine that explores the ethical, ...
Transparency for workwear and outdoor
25 Apr 2025
Contributed by Lukas
We revisit yesterday’s Transformation Talks in Borås, where we discussed transparency and long-term supplier relationships are creating new busines...
Can H&M decouple growth from environmental impact?
04 Apr 2025
Contributed by Lukas
We sit down with Marcus Hartmann, Regional Head of Sustainability & Public Affairs at H&M North Europe, to unpack the fashion giant’s most r...
What EU’s Omnibus means for fashion (with Staffan Olsson)
21 Mar 2025
Contributed by Lukas
We speak to Staffan Olsson, Head of Public Affairs at GS1, about the recent developments in EU legislation affecting the textile industry, particularl...
Navigating wealth and technology in fashion (with Achim Berg)
14 Mar 2025
Contributed by Lukas
We are speaking with Achim Berg, founder of FashionSIGHTS, about the role of AI and technology in the fashion system, fashion as a wealth generator, a...
A special report from D-Congress
06 Mar 2025
Contributed by Lukas
We record directly from the biggest retail events in the Nordics, D-Congress in Gothenburg, where we have hosted several panel talks and arranged our ...
Futureproof your content marketing
21 Feb 2025
Contributed by Lukas
We explore how AI is transforming marketing, why brand books need to be rewritten for an AI-driven world, and what businesses must do to stay relevant...
Fashion marketing gets crushed by AI (with Erik Wikander)
06 Feb 2025
Contributed by Lukas
We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled...
The ethics of AI (with Anna Felländer)
31 Jan 2025
Contributed by Lukas
We are speaking to Anna Felländer, founder of Anch AI, an ethical AI governance platform that helps companies comply with EU regulations and avoid ri...
Retail Trends for 2025
24 Jan 2025
Contributed by Lukas
Today, we are speaking with Linda Pimmeshofer, an experienced executive in the retail tech space and a collaborator of Scandinavian MIND: Linda s...
Lessons from Nike, New York and NRF (with Greg Merrill)
16 Jan 2025
Contributed by Lukas
We are speaking with Greg Merrill. Greg is an Advisor, Executive, Entrepreneur, Board Member, and the former Global Head of Digital Transformation at ...
How strategic content builds brands
20 Dec 2024
Contributed by Lukas
In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in or...
Are we ready for Digital Product Passports?
13 Dec 2024
Contributed by Lukas
We revisit a panel talk from the Transformation Conference in Stockholm, where we discussed our DPP for Fashion Retailers report, published in collabo...
Solving large-scale textile recycling
06 Dec 2024
Contributed by Lukas
We revisit a panel talk from Transformation Conference in Stockholm back in August, where we talked to the minds behind Syre, the Swedish innovation s...
Fashion design in the age of AI
29 Nov 2024
Contributed by Lukas
We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world.We talk about:How technology can ...
The future of circular fashion (with Anna Blom)
22 Nov 2024
Contributed by Lukas
We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in su...
Inside the H&M transformation (with Jörgen Andersson and Linn af Klint Kansmark)
15 Nov 2024
Contributed by Lukas
We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af ...
Lindex learnings from implementing new materials
08 Nov 2024
Contributed by Lukas
This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore.We are speaking with:Annette...
The rise of micro trends in cyberculture
31 Oct 2024
Contributed by Lukas
We dive into the new frontier of fashion in digital worlds and gaming. We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of...
Denmark’s lead on textile strategy
25 Oct 2024
Contributed by Lukas
We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can ...
The business of sourcing textile waste
17 Oct 2024
Contributed by Lukas
This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceM...
The state of AI and creativity
11 Oct 2024
Contributed by Lukas
In today’s episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scand...
Solving fashion’s data challenges
03 Oct 2024
Contributed by Lukas
Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August. We are hearing from:David Thunmarker, Senior Ad...
Design leadership in Helsinki
27 Sep 2024
Contributed by Lukas
We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks a...
Bridging the fashion-tech divide (with Erik Ulin)
19 Sep 2024
Contributed by Lukas
Today, we are speaking with Erik Ulin, a Swedish-born, New York-based executive working at the intersection of fashion and technology. Erik is cu...
Inside the textile transformation (with Christine Goulay)
13 Sep 2024
Contributed by Lukas
Christine Goulay an expert in sustainability, innovation, business development, supply chain, and thought leadership. She has worked for the mate...
Tech and creativity at Oslo Runway
06 Sep 2024
Contributed by Lukas
We are reporting from the quintessential Norwegian fashion event that took place last week. We will hear from:David Wilkinson, Executive Director...
Future of Fashion with Dr Achim Berg
30 Aug 2024
Contributed by Lukas
We hear our conversation with Achim Berg, recorded live at Transformation Conference in Copenhagen earlier this month. We talk about:The current ...
Tech innovators at Copenhagen Fashion Week
23 Aug 2024
Contributed by Lukas
We are back from summer and report from the latest editions of Copenhagen Fashion Week and CIFF—Copenhagen International Fashion Fairs. We are ...
Next-level innovations at Vivatech
04 Jul 2024
Contributed by Lukas
We report from Europe’s biggest startup and tech event in Paris.We hear from:Raphael Slama, Commercial Director, FruggrNathalie Seyler, head of Epis...
Navigating new regulations for textile recycling
27 Jun 2024
Contributed by Lukas
This is the second episode in our conversation series, which we will publish throughout 2024 in collaboration with textile innovations company OnceMor...
The future of the Nordic fashion designer
19 Jun 2024
Contributed by Lukas
We revisited a panel discussion from the Transformation Conference in Helsinki a few weeks ago, where we discussed the opportunities and challenges fo...
The evolution of Fashion in Helsinki
06 Jun 2024
Contributed by Lukas
We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week. We sh...
Insights from Global Fashion Summit (with Faith Robinson)
31 May 2024
Contributed by Lukas
We are reporting from the fashion’s biggest sustainability conference that took place in Copenhagen last week. Fashion brands, sustainability e...
How AI will elevate your brand
24 May 2024
Contributed by Lukas
We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockhol...
A new era of brand building (with Christopher Morency and Tom Garland)
16 May 2024
Contributed by Lukas
We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform an...
How Bestseller innovate using recycled textiles
08 May 2024
Contributed by Lukas
This is the first episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.We a...
Scaling climate tech (with Ted Persson)
02 May 2024
Contributed by Lukas
We are speaking with Ted Persson, Partner at EQT Ventures and one of the instigators of The Climate Brick, a new framework to fast-track climate tech....
The innovators at Techtextil and Texprocess
25 Apr 2024
Contributed by Lukas
We are reporting from the leading trade shows for the textile industry that took place in Frankfurt this week. You will hear from:Dr. Ingo Rollwa...
Inside Nordic fashion brands’ transformation
18 Apr 2024
Contributed by Lukas
We revisit a talk from Transformation Conference last year, with two of the Nordics’ leading sustainability experts in fashion.Sandra Roos, Vice Pre...
How AI will change fashion
12 Apr 2024
Contributed by Lukas
We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockhol...
State of beauty tech (with Selah Rui Li)
05 Apr 2024
Contributed by Lukas
We are joined by our new editor-at-large for beauty Selah Rui Li.Selah will report from Cosmoprof, the big trade show in Bologna Her observa...
How ISPO takes the lead in outdoor
27 Mar 2024
Contributed by Lukas
We are revisiting our trip to ISPO Munich last year, ahead of the German trade shows upcoming edition this summer. In this episode you will hear ...
A live preview of Digital Product Passport
21 Mar 2024
Contributed by Lukas
We are reporting from D-Congress, the retail conference hosted by Svensk Handel/ Swedish Commerce at Gothia Towers in Gothenburg a couple of weeks ago...
The future of photography
14 Mar 2024
Contributed by Lukas
We are revising the latest edition of Virtual Creativity Live, recording in front of a live audience at the Lynk & Co showroom in Stockholm. ...
Future of outdoor (with David Fischer, Highsnobiety)
08 Mar 2024
Contributed by Lukas
Our editor-at-large Fredrik Ekström sits down with the team behind Highsnobiety about their report The new outdoor.In this episode you will hear from...
Design and fashion at Tech Arena
01 Mar 2024
Contributed by Lukas
We are visiting Swedens bigest tech event, the Tech Arena, that took place last week and the Swedish national arena in Stockholm. We will hear fr...
How AI and data can power beauty brands
22 Feb 2024
Contributed by Lukas
We are revisiting our latest Beauty Innovation Talks, recorded in front of a live audience at Copenhagen International Fashion Fairs.We will hear from...
Digitising Fashion (with Natasha Franck)
15 Feb 2024
Contributed by Lukas
We speak to Natasha Franck, founder and CEO of EON, a US-based traceability company that has spent the past seven years developing technologies that a...
Design Week thought leaders
08 Feb 2024
Contributed by Lukas
We report from Scandinavia’s largest design event that has taken place this week, both at the trade show Stockholm Furniture Fair, as well as the ma...
Searching for sustainability at Copenhagen Fashion Week
02 Feb 2024
Contributed by Lukas
We report from the Danish capital, taking the temperature of Nordics premier fashion industry event and speak to the designers and entrepreneurs that ...
Wellness innovations in Paris
25 Jan 2024
Contributed by Lukas
We travel to the French capital for the famous interior design trade show Maison&Object, where there is a strong push towards wellness. We explore...
Is fashion still relevant? (with Eugene Rabkin)
18 Jan 2024
Contributed by Lukas
We go existential on the fashion industry with Eugene Rabkin, a New York based writer and editor and founder of the media platform StyleZeitgeist...
The change makers of Pitti Uomo
11 Jan 2024
Contributed by Lukas
We travel to Florence to visit the legendary menswear trade show, and take a peak under the hood with the people responsible for the show and its acti...
Science-backed beauty and the microbiome
21 Dec 2023
Contributed by Lukas
We are revisiting our Beauty Innovation Talks in Stockholm a few weeks go, where we hosted a great rooster of speakers form the Nordic beauty scene.&n...
Navigating the fashion industry in 2024
14 Dec 2023
Contributed by Lukas
In this episode we will hear from:Dr. Hanna Grabenhofer, Associate Partner, McKinsey & Co.Valérie Boiten, Senior Policy Officer, Ellen MacArthurO...
Virtual Creativity Live: Gustav Winsth
07 Dec 2023
Contributed by Lukas
We are revisiting a live talk with Gustav Winsth, a furniture designer who is exploring and pushing the boundaries for how to design, using AR and VR ...
How to scale upcyling
30 Nov 2023
Contributed by Lukas
Today we will share insights from our interview series on upcycling, written by Aylin FranzonLessing learned from upcycling brands ILAG, Deadwood and ...
Natural Beauty Show & Borås Textile Days
24 Nov 2023
Contributed by Lukas
We share our insights from the industry gatherings in Sweden the past week: Natural Beauty Show & Borås Textile Days. From Borås, we share ...
Virtual Creativity Live: Katarina Håkansson
17 Nov 2023
Contributed by Lukas
In this episode, we revisit a live talk with Katarina Håkansson, a seasoned makeup artist and 3D animator with extensive experience in the traditiona...
Voices at Fashion X
10 Nov 2023
Contributed by Lukas
After a busy week of visiting shows and panel talks, we circle back to our HQ to summarize Fashion X, the Stockholm ”fashion week” run by the ...
Best of: The need for beauty tech
03 Nov 2023
Contributed by Lukas
We give a rundown of Beauty Innovation Talks that we hosted in Stockholm last week, where two live interviews were conducted in front of a live audien...
Fashion’s sustainability insiders
27 Oct 2023
Contributed by Lukas
We revisit the Transformation Conference in Stockholm this autumn, where we held a talk with two of the Nordics’ leading sustainability experts in f...
How to build a storytelling brand
20 Oct 2023
Contributed by Lukas
For this special episode of our weekly podcast, we go behind the scenes of Scandinavian MIND Agency. We talk about.The importance of being insights-dr...
Outdoor’s struggle with sustainability
13 Oct 2023
Contributed by Lukas
We take a look at the outdoor industry and its sustainability challenges — and some recent initiatives and solutions that are trying to address them...
How to innovate beauty communication
06 Oct 2023
Contributed by Lukas
Today we revisit a live panel talk from CIFF, Copenhagen International Fashion Fairs, that we held in August. The panel discusses how brands need to c...
What is a Digital Product Passport?
29 Sep 2023
Contributed by Lukas
Soon, every product sold in the EU will need to carry a Digital Product Passport (DPP) with information on raw materials, production, distri...
The investor’s role in fashion’s transformation
22 Sep 2023
Contributed by Lukas
We are revisiting a talk from the Transformation Conference in Stockholm last month, with insights from top fashion investors Erik Karlsson, Head of H...
Helsinki Design Week report: The Finns are walking the walk
15 Sep 2023
Contributed by Lukas
We call in from Helsinki, where the 18th consecutive Helsinki Design Week took place this past week. From an action-packed couple of days, we discuss ...
How to launch a Nordic beauty brand globally (with Ola Gejde)
08 Sep 2023
Contributed by Lukas
Today we’re joined by Ola Gejde, founder of Stockholm-based consultancy Daimon Retail, an expert in beauty and retail. We discuss:The state of Nordi...
Inside Transformation Conference in Stockholm
01 Sep 2023
Contributed by Lukas
We go behind the scenes of the fifth instalment of our bi-annual event Transformation Conference, which took place in Stockholm yesterday. We hear key...
EU and academia’s role in fashion’s green transformation
25 Aug 2023
Contributed by Lukas
With the Transformation Conference in Stockholm just around the corner, we revisit a talk from the Helsinki edition held in May of this year. In this ...
Oslo Runway: The rise of Norwegian creativity
18 Aug 2023
Contributed by Lukas
Oslo Runway is three days of shows, exhibitions and other forms of fashion expression, not including the off-schedule events. We discuss where Norwegi...
A special report from Copenhagen Fashion Week
11 Aug 2023
Contributed by Lukas
The leading Nordic fashion week took place this week in a somewhat rainy Copenhagen. We were there, both as observers at the shows, but also with our ...
How cross-industry collaboration can help save fashion
04 Aug 2023
Contributed by Lukas
We revisit a talk from the Transformation Conference in Helsinki back in May of this year, where we gathered investors, innovation companies and fashi...
An update on fashion’s regulation reckoning
30 Jun 2023
Contributed by Lukas
Today we give an update on how EU regulations will affect the fashion industry, from the supplier to the consumers. A slew of new legislations are com...
The future of electric boating (with Johan Inden)
22 Jun 2023
Contributed by Lukas
The electrification of the sea is experiencing advancements, although much slower than the car industry. We were recently on the west coast of Sweden ...
How science can innovate beauty products
16 Jun 2023
Contributed by Lukas
Today we revisit a live talk from CIFF, Copenhagen international fashion fairs, where we held an exclusive live interview with Lars Fredriksson, the f...
How technologies can lift beauty brands
09 Jun 2023
Contributed by Lukas
Today we revisit a live talk from CIFF, Copenhagen international fashion fairs, that we held earlier this year. In this talk we sit down with Suzan Sc...
Inside Stockholm Beauty Week
02 Jun 2023
Contributed by Lukas
This Tuesday, the biannual beauty event Stockholm Beauty Week for industry and consumers was held at Berns Hotel in Stockholm. We were there to soak u...
Calling in from Fashion in Helsinki
26 May 2023
Contributed by Lukas
We report from Fashion in Helsinki, one of the most important fashion events in the Nordics. We attended both as collaborators with our Transformation...
The state of Beauty Innovation
19 May 2023
Contributed by Lukas
We list three major themes in the beauty industry pushing developments within science, sustainability, and retail tech. The content in this podcast is...
How to be a responsible beauty brand in 2023
12 May 2023
Contributed by Lukas
We revisit a live talk we hosted at CIFF, Copenhagen International Fashion Fair, earlier this year. In this conversation, Jasmi Bonnén, founder, Nuor...
How the Nordics are leading in textile innovations
05 May 2023
Contributed by Lukas
We revisit a live talk we hosted at CIFF, Copenhagen International Fashion Fair, earlier this year. In this conversation, Marika Ollaranta, Business F...